Have you ever wondered:
“How can I get more people to purchase my products?”
If the answer is a resounding “Yes!” then congratulations, you are on your way to becoming an excellent merchant.
Whether you own a brick-and-mortar shop in town or an eCommerce shop online, it is crucial you continuously evaluate your marketing efforts in order to build a bigger customer base, increase sales, and make more money.
And, one great marketing strategy that website owners selling any type of software should take advantage of is the product demonstration.
Think about it, would you buy a car without first test-driving it?
Probably not. And if your answer is no, you would be joining the other 99% of people who wouldn’t either. After all, you want to know what it looks like up close and in person, how you feel sitting in the driver’s seat, and of course, how it runs.
Well, the same goes for your WordPress products.
The truth is potential customers want to assess how WordPress products work before they invest their hard-earned cash into them. And there is no better way than to give your customers what they want than by providing a product demo of exactly what they will be purchasing.
Today we are going to look at what a product demo is, why they are so important to your company’s bottom line, and a great product that is available to help you create a WordPress product demo easily and efficiently.
What is a Product Demo?
In marketing, a product demonstration is a product promotion that includes a demonstration of the product to potential customers. The overall goal of a product demo is to introduce customers to your product, explain and/or show them how the product functions in real time, and hope they will ultimately decide to purchase the product.
Why is a Product Demo Important to WordPress Product Developers?
There is no better way to win over your potential customers than providing them with a look into how your WordPress product will function firsthand if they decide to buy it. In fact, a product demo can be one of your best sales tool so long as you have a high quality product and an efficient way for letting customers see the product in use.
Here are some of the top reasons why any WordPress product developer should look into providing a product demo for every WordPress theme, plugin, or tool they create:
- Interest Stimulation. Product demos give potential customers a visual look at what you are trying to sell. And, since most people are drawn to visuals, especially while making purchasing decisions, a well thought out product demo can lend a helping hand in that decision to buy.
- Quality Validation. Any company can write compelling copy and claim that their product is the best around. However, if your product truly is the best, has unique features, and is a necessity, a product demo can prove that.
- Hands-On Experience. Giving your customers the chance to test run your WordPress products will further convince them that your product is a must-have item. Any concerns they may have about your product, questions they have regarding function, and preconceived notions will be squashed, answered, and debunked simply by allowing them to try your product out firsthand.
In the end, giving interested customers more proof positive that your WordPress product is the latest trend that is here to stay, by inviting them to try it out personally, can go a long way when it comes down to convincing users to buy an item.
How to Create a WordPress Product Demo
By now, you may be fully convinced of the worth that a WordPress product demo has on your overall business sales.
But how do you go about creating a WordPress product demo?
Well, it just so happens that the team at MotoPress offers the perfect plugin solution for creating WordPress product demonstrations: Demo Builder. Designed as a complete solution for WordPress developers looking to present their products to users that are interested in them, Demo Builder provides perfectly crafted front-end presentations of WordPress products and exclusive back-end access for trial testing.
Let's take a look at some of Demo Builder's best features.
Tuneable Demo Lifetime
Define how much time each user will be able to spend viewing and testing your WordPress product. This adds a sense of urgency to your users to make a purchasing decision.
All expired accounts will automatically erase. This means that all unused data left on your server from demo testing is deleted, thus freeing up server space and preventing a drain on your resources.
Each demo user will have their own personal account that they can update and delete files on for testing purposes. Any changes they apply to your product demo will remain unaffected by other users.
User Roles and Restrictions
Restrict which tools, pages, and features of your WordPress product demo users can access.
Provide additional information about related products to users while they test your product. They can utilize your product switcher and even open additional products in new windows. In addition, you can boost brand recognition by including your business logo in the toolbar.
Build a bigger email list and keep in touch with users using MailChimp email services. Group potential customers by interest in your MailChimp account and boost your overall marketing strategy by sending out targeted emails.
As a WordPress developer looking to sell products, it is important to consider email campaigns that upsell, offer incentives, and provide exclusive discounts to re-engage those that may have previously tested your product but failed to follow through with a purchase.
Easily manage all user demo accounts and analyze which product tools and features those testing your product use the most.
Additionally, track demo users for insight into your product’s popularity. See things such as total account creations per day and recent user activity.
Protect yourself from spam attacks by requiring interested users to confirm their account creation via an email confirmation.
As you can see, Demo Builder offers WordPress product developers many marketing solutions for building interest in products and ultimately encouraging a user to follow through with the checkout process.
Altogether, the importance of marketing your WordPress products can never be underestimated. It is critical you target those you feel will find value in your products and entice them to buy in any way you can.
One of the best marketing tactics used by WordPress product developers is the product demonstration. Nothing beats hands-on use of a product when trying to decide whether to invest money into it or not.
So, cater to your potential customers’ needs and create a product demo today. They will enjoy the front-end presentation and appreciate the trial testing you allow them to do. And in the end, you will enjoy the extra sales and bigger customer base as a result.
Have you ever created a WordPress product demo for users to test firsthand? I would love to hear all about it in the comments below!