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The Ultimate Impreza Theme Review: Multi-Purpose WordPress Theme with Visual Composer

Last Updated on August 31st, 2023

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Today we are looking at another Multi-Purpose theme, created by UP Solution its has a massive 95,054 sales on ThemeForest and is rapidly approaching the 100,000 sales mark

Its 4.88 out of 5 rating shows just how well the theme is received by the WordPress community. It allows you to create a number of different websites – Full Screen Slider, Landing Page, Parallax, Portfolio, Blog and eCommerce site.

 impreza multi purpose wordpress theme

It ships with the Visual Composer plugin which seems to be the most popular drag and drop page building plugin among ThemeForest authors at the moment.

impreza wordpress visual composer plugin

It has 20 pre-designed color options, Demo Content importer, Translation ready using the WPML plugin, Video Backgrounds, Parallax Backgrounds, Slider Revolution included and ready to use with the WooCommerce plugin for creating an eCommerce website.

Let’s take a closer look at this multipurpose WordPress theme.

Quick Overview of the Theme’s Key Features

Impreza offers an abundance of features you can use to optimize all segments of your website. It offers more than 300 theme options, 14 per-built headers, and mega menu features, to mention a few.

You can use the WooCommerce builder to create: 

  • Product pages
  • Checkout pages
  • Cart pages 
  • Customer account pages
  • Thank you pages
  • Product listings

Hence, this multipurpose theme is ideal if you’re opening an eStore or want to sell physical or digital products through your website. Impreza also has a Grid Builder that lets you add order buttons and filters to product listings. 

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Installing this theme will enable you to create dynamic content and use over a hundred content elements on the website’s pages.

 impreza wordpress theme pre-designs

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Theme Installation & Demo Content

The theme currently has more than fifty website demos suitable for dental clinics, filmmakers, car rental services, and countless other businesses. In addition, Impreza offers six shop demos, including the Multi-Purpose demo that fits all types of eCommerce stores. 

As a result, finding a website demo that matches your expectations shouldn’t be a problem, although it may take a while. Don’t forget, the theme is developer friendly, and it comes with a child theme so that you can easily make changes. 

It also features a Demo Installer that lets you import a single demo section, several demo parts, or a full demo. Installing the theme takes only a few moments, and once you activate the theme, you will see two required plugins – Visual Composer and Slider Revolution so you should install and activate those next.

impreza wordpress theme installation & demo content

Once they are activated you can import the demo content for the theme, they recommend that you install this on a fresh installation of WordPress. You can use the free WordPress database reset plugin to reset your installation back to a new installation if needed.

impreza wordpress theme installation & demo import

Once that has finished importing the content, you can visit your site and you will see a traditional blogging layout.

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impreza wordpress theme installation & import step 2

Customizing The Theme

The first thing you should do, if you dont want a blog layout is to head to “Settings” > “Reading” and choose a homepage template, ( choose static homepage) you have the choice of :

  • Home
  • Home – Fullscreen Slider
  • Home – Landing Page
  • Home – Parallax

customizing the impreza theme

If you visit the homepage of your site now, you will see your chosen homepage template in action, it will be using default images though rather than the ones on the demo site so you will want to begin customizing this next.

impreza theme homepage template

To customize the homepage to meet your requirements, visit the template you chose under “Pages” > “Home” and you can use the Visual Composer plugin to edit the page as you like.

customizing the impreza theme page

As you can see from that view, you can edit the elements in there place from this page, but the good thing about Visual Composer is the frontend editor, if you click that button it will load up the page as it looks live on the site and from there you can click on and edit each element on the page to get it looking how you want. You can also delete elements and rearrange them.

customizing the impreza theme page step 2

You can use the Visual Composer to edit any page on the site or create your own from scratch – its actually a very easy plugin to use and perfect for people who don’t wish to delve into any CSS code.

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Impreza’s SEO features are impressive. The theme has a built-in Schema markup, an SEO tag editor, supports Yoast SEO integration, and is compatible with all popular web browsers. 

Moreover, you can disable the preloaded screen, delete button styles you don’t want to use, and adjust the Slider Revolution setting’s to boost the theme’s performance. 

Additionally, you can disable Gutenberg CSS files and fine-tune other website performance settings from the theme’s Advanced menu. 

Impreza loads in less than two seconds, but overloading the theme with high-resolution media will slow it down.

Theme Options

Impreza ships with it’s own options panel where you can control side-wide options to tweak the site to your branding etc. General Options allows you to upload logos, choose a text logo, set sizings, and a favicon etc.

 impreza theme optionsresponsive layout

The styling section is where you can choose from one of 20 predefined color schemes or create your own from scratch. These are actually well thought-out color schemes, something that not a lot of themes will go to the trouble to provide.

impreza theme options predefined color style

The options panel has all the regular categories which allow some fine control over your site – different header and menu options, full typography control, portfolio and blog layout options, a theme update system if you input your ThemeForest username and API key and lastly you have a Manage options area where you can backup all your options and transfer them to another site.

Feature List

This theme ships with a large amount of features as you would expect from one of these larger multi-purpose themes. Full list as follows :

  • Clean, Modern Design can be used for any type of website
  • 3 Different Layouts of the Header
  • Focus on typography, usability & user-experience
  • Retina Ready & Fully Responsive
  • Extensive Style Options & Unlimited Colors
  • Built in drag’n’drop Visual Composer
  • Parallax Effect Backgrounds
  • WooCommerce Ready
  • BBPress Ready
  • Full compatibility with Contact Form 7 plugin
  • Full compatibility with Gravity Forms plugin
  • Advanced Typography Options
  • Over 7,000 Font Awesome 5 Pro Icons
  • Shortcode Generator
  • Slider Revolution Included
  • Quick Install & Demo Content Import
  • Translation Ready & WPML Optimized
  • Code built with SEO (Search Engine Optimization) best practice in mind
  • Animated Appearance of columns and images at any page
  • Easy-to-use Shortcodes: Accordion and Toggles, ActionBox, Button, Contacts, Contact Form, Counters, IconBox, Image Gallery, Latest Posts, Message Box, Portfolio, Responsive Columns, Separator, Simple Slider, Single Icon, Social Links, Tabs, Team Members, Testimonial, Video.

Impreza comes with reusable global blocks. This feature lets you edit blocks you placed on different pages simultaneously. It also has more than a hundred built-in elements you can customize and add to any page. 

Moreover, the theme supports custom CSS and JS, so you can use the code you write to expand its functionalities or alter its elements. 

WPBakery, WooCommerce Bulk Editor, Advanced Custom Fields Pro, and File Bird Pro are some of the plugins bundled with the Impreza WordPress theme. 

Cost and Documentation

I love Impreza because it’s so easy to use. You don’t need coding skills to build a website with this theme, as you can import a demo, customize it, and have your website ready to launch in no time. 

Still, building an entire WordPress website, even with an intuitive theme like Impreza, can be overwhelming if you’re new to website design. 

Impreza’s developers created extensive documentation that covers everything from installation and maintenance to page style customization. So you can quickly find a solution if you get stuck. 

The theme doesn’t have a free version, and you can purchase it for $59. However, you can test Impreza for free by creating a test site and playing around with its options.

Frequently Asked Questions about the Impreza WordPress Theme?

What is the Impreza Theme?

Impreza is a highly customizable multipurpose theme for WordPress. It features more than fifty website demos, so you don’t have to go through the trouble of designing individual pages. 

The theme has built-in visual and WooCommerce builders that enable you to design different website segments and see the results in real-time. 

It also has an advanced option system with over 300 settings, so you can easily optimize its SEO performance or disable features that might slow it down. Moreover, you can extend its functionalities with Yoast SEO, File Bird Pro, and other plugins.

Does Impreza Work with Elementor?

You can build pages for the Impreza theme with Elementor. The theme is bundled with the WPBakery plugin, but you don’t have to use this page builder if you’re more comfortable with Elementor. 

Impreza also has a built-in visual editor and a rich collection of elements. So, buying a page builder WordPress plugin isn’t necessary unless you need advanced functionalities Elementor and WPBakery offer. 

The biggest advantage of using Impreza with Elementor is the page builder’s vast template library that features hundreds of pre-designed blocks and page layouts so that you don’t have to build each page you want to add to your website from scratch.


I have reviewed a lot of these types of themes, they remain insanely popular, hogging all the top spots for theme sales on marketplaces like ThemeForest. I can say that Impreza is one of the best examples of this type of theme – it was extremely easy to install, just two required plugins for the slider and the page builder and then the demo content import tool worked flawlessly. It’s very intuitive to use, simply picking a homepage to use and then using the Visual Composer to make changes in realtime is something that most people should be able to do with no problems. The theme options panel was simple to use and very clear what each option does.

You can tell that this developer has built a solid, well coded theme so I have no problem recommending it if you are in the market for a multi-purpose theme. Pricing is $59 for usage on one website which seems very reasonable considering the amount of work that has gone into this, the ease of use and the large amount of websites you should be able to create with it.

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A team of WordPress experts that love to test out new WordPress related software, WordPress plugins and WordPress themes.