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Best Mailchimp Plugins for WordPress to Optimize your Email Marketing Strategy

Last Updated on September 18th, 2023

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It seems there is a WordPress plugin for just about every conceivable thing nowadays, and marketing and email automation is one of them. In this article, we reveal our list of the best MailChimp plugins for WordPress to grow your subscribers in 2023.

What Do MailChimp Plugins Do?

If you are marketing a service or a product or running a monetized blog, your email list is one of your most prized assets. When properly collated, this will be a golden egg of potential customers, all of whom have a specific interest in what you offer. Unfortunately, growing and managing the list can be a real pain, especially as it grows. This is where MailChimp steps in.

MailChimp is a marketing automation platform that facilitates the growth and management of your email list, allowing you to create email marketing campaigns effortlessly. With it, you’re able to format and customize mailshots targeting specific subscribers. In addition, it will enable you to carry out and monitor other marketing campaigns, such as the split-test campaigns, so you can assess which are working and which are not doing so well.

To make building and managing your email lists even more straightforward, a MailChimp plugin for WordPress is a beneficial addition to your site. This is because it encourages people to subscribe to your site, and it automatically adds collected subscription data (usually email addresses) to your email lists in MailChimp.

MailChimp has an excellent free plan that is perfectly adequate for small or fledgling businesses, and many of the MailChimp WordPress integration plugins are free also. And let’s face it, everyone loves free.

There are many MailChimp plugins available. Which you chose depends on what features you need. To help you find the one that is right for you, we have selected ten of the best available this year. All of these were active and recently updated at the time of writing.


MailOptin - best Mailchimp plugin for WordPress

MailOptin allows you to create subscription and user registration forms and send email newsletters. You can easily present your site visitors with targeted messages and call-to-actions in several ways, for example, either using popups or subscription forms embedded in posts. In addition, you can automatically notify subscribers whenever you publish new content.

The version of MailOptin (called MailOption Lite) includes:

  • Lightbox, popup, before & after post, sidebar/widget opt-in and registration forms
  • Calls to action with targeted messages
  • Spam protection via Honeypot
  • After conversion actions, e.g., immediately close opt-in form, page reload or redirect
  • Page-level targeting
  • Automated email notification of new posts
  • Automated email digest, configurable for daily, weekly, or monthly
  • One-off email broadcasts
  • Newsletter scheduling
  • Responsive email template
  • Drag and drop form and template builder
  • Integrates with plugins such as Gravity Forms, WPForms, etc.

MailOptin Premium cost from $79 to $299 per year, and that adds some or all of the following additional features depending on the plan purchased:

  • Automated newsletters
  • A/B testing
  • Additional opt-in types (notification bars, slide-ins)
  • Opt-in display rules and triggers
  • Additional custom fields
  • Opt-in campaign schedule
  • Advanced analytics
  • Custom CSS, shortcodes, and template tag embed
  • Spam protection via reCAPTCHA
  • Autoresponder and automatic email notification after conversion
  • Facebook integration

The paid plans come with a 14-day moneyback guarantee.

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This plugin has been downloaded over 30,000 times from the WordPress plugin directory alone, and it enjoys a 4.8/5.0 star rating.

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GDPR Compliance for MailChimp

With data privacy becoming an increasingly big deal nowadays, it is vital to abide by the rules to avoid ending up in a legal pickle. Developer Yikes Inc. offers an impressive range of WordPress plugins targeting MailChimp users, and GDPR Compliance for MailChimp is one of those.

This plugin works with their Easy Forms for MailChimp plugin and adds an extra section to the form builder called ‘EU Law Compliance.’ It will allow you to ensure that all of your forms comply with the EU’s GDPR.

Features of this plugin include:

  • Add a checkbox above the submit button for users to confirm their consent to the submission of their data
  • Customizable text for the checkbox
  • Option to save your checkbox confirmation text as a note on the subscriber’s profile to demonstrate consent as required by GDPR

GDPR Compliance for MailChimp is completely free. Users have rated it 5.0/5.0 stars. Easy Forms for MailChimp, which is required to use this plugin, is also free.

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Easy Forms for MailChimp

Easy Forms for Mailchimp - best Mailchimp plugin for WordPress

We’ve already mentioned that GDPR Compliance for MailChimp requires the Easy Forms MailChimp plugin. However, you can Easy Forms MailChimp independently if you wish. We do, however, recommend using them together to ensure you are GDPR compliant.

Easy Forms for Mailchimp enables you to include an unlimited number of Mailchimp signup forms on your site. You can place these in posts, pages, sidebars, etc. You will also be able to monitor the statistical data of your lists well as user activity from your dashboard.

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This free plugin boasts many great features, including:

  • Build unlimited forms for your Mailchimp list
  • Add Mailchimp forms to any post, page, or widget area
  • Customizable submission button text, success and error messages
  • Single or double opt-in
  • Connect your website to your Mailchimp account
  • Users can sign up for Mailchimp interest groups
  • CSS compatible
  • Disable or enable default Mailchimp welcome email
  • Redirection after form submission
  • Spam protection provided by reCAPTCHA
  • Import or export forms and settings for use on other sites
  • Integrates with WordPress forms and also third-party plugins like WooCommerce, Easy Digital Downloads, etc.
  • View your Mailchimp account activity and statistics
  • Easy management of users and list settings
  • Advanced debugging

A whopping 100,000 downloads of this plugin are in operation. That, coupled with a user rating of 4.8/5.0, mean it should be a valuable, safe addition to your WordPress site.

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Mailmunch best Mailchimp plugin for WordPress

Mailmunch allows you to grow your email list via captivating opt-in forms quickly. These can be as covers, scroll boxes, popovers, embedded forms, or top bars. This means you can easily create perfect forms for all of your campaigns.

Mailmunch’s free offering is ideal for capturing leads and sending welcome emails. It gives you features like:

  • Unlimited custom opt-in forms such as popup with exit, embedded in page, widget area, top bar, etc.
  • Collect data such as email, name, address, contact details, birthdays, etc. and add to your MailChimp lists
  • Analytics and reports
  • A/B testing
  • Landing page builder
  • Disable/enable default MailChimp welcome email
  • MailChimp interest groups support
  • Customizable thank you message
  • GDPR compliant
  • Single or double opt-in.
  • Subscribers can update their profile information
  • Redirect after form submission
  • Spam protection provided by reCAPTCHA

Two paid subscriptions are available that would be worth considering as your email list grows. These cost between $6.99 and $13.99 per month, and add some or all of the following additional features depending on the plan purchased:

  • Ten or unlimited autoresponders
  • Email broadcasts
  • Campaign reports
  • Up to ten landing pages and custom domains
  • Mailmunch branding removed
  • Analytics/reporting
  • Instant email notifications
  • Premium templates and custom fonts
  • Drip campaigns
  • Drag and drop form builder

Paid plans come with a generous 60-day moneyback guarantee.

Users have rated Mailmunch 4.6/5.0, and more than 40,000 active downloads are currently in existence.

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MailChimp for WooCommerce

Mailchimp for WooCommerce - best Mailchimp plugin for WordPress

MailChimp comes into its own with e-commerce sites, and this plugin makes perfect sense for those running a WooCommerce store.

Mailchimp themselves developed the MailChimp for WooCommerce plugin. It automatically synchronizes details of your customers and their purchase data to your Mailchimp account. As a result, sending targeted campaigns becomes a breeze, as does following up with your customers with things such as recommend products, abandoned carts, etc.

The great thing about MailChimp for WooCommerce is it is entirely free. That said, it doesn’t skimp on features:

  • Unlimited custom opt-in forms such as popup with exit, embedded in page, widget area, top bar, etc.
  • Automatic synchronization of customers and purchase data with Mailchimp
  • Synchronize new subscribers to MailChimp upon account creation and opt-in
  • Set up marketing automation, e.g., abandoned carts, post-purchase follow-up, recommended products, offers, etc.
  • Track customers and segment them based on purchase history/frequency
  • View marketing performance data in the Mailchimp dashboard
  • Facebook, Instagram, and Google remarketing ad integration
  • Automatically embed popup forms
  • Add discount codes to emails
  • Create landing pages

MailChimp for WooCommerce is rated by users at 3.9/5.0, and a massive 900,000+ active downloads are currently in existence. Most of the negative reviews of this plugin date back well over a year, and the developer has addressed many of the issues identified in the later updates.

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WP WooCommerce MailChimp

Staying on the MailChimp and WooCommerce combination, we have the WP WooCommerce MailChimp plugin, which is available as free and paid versions.

This plugin gives you a flexible and straightforward Mailchimp integration for your WooCommerce store. It will allow you to add customers to a designated Mailchimp list automatically. Additionally, if you wish, those customers can also be added to Mailchimp interest groups and tags once they have created or completed an order.

With the free version, you will have the following features at your disposal:

  • Create opt-in and registration forms as a popup, lightbox, sidebar/widget, and before/after post
  • WooCommerce event selection – subscribe customers to Mailchimp after (a) order creation, (b) order processing, or (c) order completion
  • Add customers to interest groups based on the selected Mailchimp list.
  • Opt-in settings – double opt-in, display opt-in on checkout, customize opt-in checkbox label and placement, selectable default setting
  • Translation support with US English and French included
  • Multisite compatible

Pro plans cost between $49 to $149 per year, depending on how many sites you have. Monthly versions of the plans are also available and cost between $9 and $29. All Pro plans add:

  • WooCommerce subscriptions support
  • Ability to set product-specific lists, groups, and tags
  • Priority support and updates

WP WooCommerce for MailChimp is a popular plugin, boasting over 10,000 downloads and a 4.2/5.0 star customer rating.

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MailChimp for WordPress (MC4WP)

MC4WP is the most popular MailChimp-WordPress integration plugin by far, with over two million downloads of the free version alone. Equally impressive is the high user rating of 4.8/5.0 stars, so the developers are clearly doing something very right.

MC4WP assists you in growing your Mailchimp lists and helps you create better newsletters. Additionally, it is possible to generate attractive opt-in forms or integrate with existing ones such as your contact, checkout, or contact forms.

The free version includes:

  • Create one signup form with complete control over the form fields
  • Forms are mobile optimized
  • Seamless integration many plugins, such as the default WordPress comment form, WooCommerce, Events Manager, etc.
  • Additional add-ons and plugins available, e.g., MailChimp Top Bar, MailChimp Activity, etc.
  • Developer friendly

Upgrading to MC4WP Premium will set you back $59/$99/$149 per year for 1/3/10 websites. With these plans, you will get the following additional features:

  • Create multiple forms with enhanced features
  • Advanced e-commerce integration – monitor subscribers’ orders and how much revenue your Mailchimp campaigns are generating
  • Automatically update Mailchimp when subscribers update their WordPress user profile
  • Send customizable instant email notifications for every form submission directly from your website
  • Style builder to modify the appearance of forms

MC4WP Premium comes with a no-fuss 30-day moneyback guarantee, so trying it out is risk-free.

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MailChimp Top Bar

MailChimp Top Bar is an add-on for MC4WP, so you will need to have that plugin installed on your site to use it.

This plugin is quite basic, but it is entirely free. All it does is add a customizable signup bar to the top of your WordPress site. However, with the bar being in such a prominent position, it will never go unnoticed, which will help with conversions.

You get the following features with this plugin:

  • Customizable bar text, colors, and location (top or bottom of the screen)
  • Visitors can dismiss the bar if they wish
  • Easy installation – just select a Mailchimp list

Users have given this plugin a big thumbs up, with a very respectable 4.8/5.0 rating. Over 10,000 downloads are in operation, so it has already been tried and tested in the marketplace.

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Another MailChimp Widget

Another MailChimp Widget, as the name implies, is another plugin that allows your website visitors to sign up to your MailChimp lists and groups through a form added to your site.

Like MailChimp Top Bar, this plugin is also quite basic as it is just for adding an opt-in form and nothing more, but hey, it’s free! Here are the key features on offer:

  • Compatible with any WordPress theme
  • Supports MailChimp lists and groups
  • Add an opt-in form to any page
  • The form can be added either as a widget or via custom shortcode
  • Ability to define the interest group where collected emails are directed to

The fact it is so basic is its beauty, and users love it – over 7,000 downloads are in operation, and it has attracted a very respectable 4.5/5.0 star rating.

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WordPress MailChimp Campaign Manager

Here we have another simple plugin for incorporating subscription forms into your website. It provides a helpful admin panel where you can quickly generate forms using data pulled from your Mailchimp lists from your account.

The free version of WordPress MailChimp Campaign Manager includes:

  • Create unlimited subscription forms and popups
  • Form wizard tool and visual form designer
  • Extract content from your posts and incorporate it into a pre-built template
  • Create list variables and interest groups
  • Widget support, plus pre-append text on Widgets
  • Embed shortcodes in post and pages
  • CSS support
  • Multilingual support
  • Admin panel (AngularJS based)

Upgrading to the Pro version is an absolute bargain at $35, not per month or year, bit for life. That modest amount buys you a lot more features:

  • Manage lists
  • Bulk subscriptions
  • Create subscription forms
  • Campaign manager and auto-campaigns
  • Design your own templates
  • Easy conversion of MailChimp campaigns to WordPress posts
  • Create campaigns such as newsletters using content from posts/pages
  • Automated newsletters
  • Compatible with all WordPress themes
  • Test your campaigns before you send them
  • Campaign reports and analytics
  • Ability to delete campaigns
  • Premium support

The Pro version comes with a 10-day moneyback guarantee. Around 1,000 active versions of the free plugin exist, and it achieved a user rating of 4.1/5.0.

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Please be aware that data such as prices, review scores, etc., in the above list were correct when this article was written.

What’s your favorite MailChimp Plugin for WordPress?

MailChimp is a fantastic marketing tool, and using one of the plugins we have suggested can help integrate it into your WordPress site. If you don’t have much (or any) budget to play with, there are plenty of free options available to get you going now. Then, as your site scales, you can upgrade to the paid versions; the extra features will help you keep on top of your expanding email lists.

Are you using MailChimp? If so, what WordPress plugins are you using with it, and which is your favorite? Please let us know in the comments section.

A team of WordPress experts that love to test out new WordPress related software, WordPress plugins and WordPress themes.