17 Best WordPress Plugins for Businesses to Build Online Presence & Increase Conversions

Searching for the best WordPress plugins for business to boost your site performance? We rounded up some of your top free and paid options.

Installing handy plugins is a wise decision for your business if your website still lacks the appropriate design or necessary functionality. Many efforts go into creating a business website that stands out. However, if you are unable to set it apart from others, you are just shooting in the dark. Although WordPress is a powerful and profound platform, it cannot do everything you want. The good news is, WordPress comes with around 60,000 plugins that provide much-needed backup to your system and assist you to fill in the missing pieces and extend the functionality of your site.

WordPress offers plugins for all kinds of problems including security, backup, speed, SEO, analytics, email marketing, and so on. Once you know your priorities and the requirements, it can be a very easy and smooth process. You do not need all the WordPress plugins, but just select a few to uplift your website’s functionalities. These plugins offer every type of customization for businesses, however, with more than 60,000 options, it is indeed difficult to choose the right plugins for your website.

Prior to selecting the plugins for your website, make sure you have researched well. User reviews, plugin screenshots, and customer support are the things to consider when looking for the best WordPress plugins. In this article, we share WordPress plugins for business in as many categories as we could, however, the final call is yours.

Best WordPress Plugins for Business Websites

Check out our list of the best WordPress plugins for business websites in 2023. Also, note that there are must-haves for your website.

WP Forms

WP Forms is recommended by over 4,000,00+ business owners, designers, and developers. The reason is simple — this contact form plugin has all the features you need to succeed. WP Forms is one of the WordPress business plugins that is a must-have. It allows visitors to get in contact with you. Moreover, this plugin comes with a drag and drop online form builder which can be used to create all kinds of contact forms such as, email subscription forms, payment forms, surveys, etc. Additionally, this WordPress plugin can be integrated with all popular marketing and payment platforms, making it convenient for you to build powerful forms for your business website. Some of its key features include conversational forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, custom login forms, and many more. If you are looking for a basic solution, we recommend you try its free WPForms Lite version.

Pros

• It is fast
• It is GDPR friendly
• It is easy to customize
• It is adaptable according to your needs
• It is user friendly

Cons

• The free version has limited features

Price

• The basic plan is $39.50 per year.

Get WP Forms

SeedProd

SeedProd is the most popular drag and drop landing page plugin for WordPress which makes it also one of the best WordPress plugins for businesses out there. It comes with advanced features. What’s great about this plugin is that it can be used by both – beginners and experienced WordPress users. SeedProd was basically created for you to create custom landing page designs and layouts with an intuitive drag and drop design builder interface. In the process of doing that, you won’t even have to code. This is the reason business owners appreciate this plugin more than the others. Additionally, it provides 100+ beautifully designed templates to create a custom layout from scratch with its easy-to-use drag and drop WordPress page builder. Plus, SeedProd offers pre-made templates for landing pages, sales pages, thank you pages, webinar registration pages, coming soon pages, maintenance mode pages, etc.

Pros

• It is fast
• It does not require coding expertise
• It has a smart design system
• It saves your time
• It offers live previews and revision history
• It is integrated with social media icons

Cons

• SeedProd offers a lite version if you want to get started for free. But, its free version comes with limited features.

Price

• Their basic plan is $39.50 per year.

Get SeedProd

Booknetic

Booknetic is a powerful appointment booking plugin for a variety of enterprises, such as hotel management, beauty salons, repair shops, and school management systems. The feature-rich platform minimizes manual effort with full automation of business processes. A dedicated admin dashboard displays business performance, personnel activity, the most booked services, most visited locations, and income earned within the specified time period. 

Booknetic makes online transactions easier by integrating with the most popular payment gateways, including PayPal, Stripe, Square, Mollie, Razorpay, and WooCommerce. WooCommerce integration allows online shop owners to monetize their sites and sell services straight from them. You can translate the booking panel into any language or make changes to the ready template using the Visual translator module. 

Pros

• The most affordable booking plugin 
• Intuitive design and UI 
• Full automation and customization booking panel 
• Multi-channel workflow module 

Cons 

• Booknetic does not have a lite version yet. 

Price

• Booknetic Regular costs a $79 one-time payment 
• Booknetic SaaS is a multi-vendor booking system that costs a $489 one-time payment. 

Get Booknetic

WP Webhooks

WP Webhooks is a plugin that allows you to connect other services and sites with your WordPress website, and vice versa, to create powerful automation with any plugin or software. Thanks to the highly optimized webhook integrations, it helps to put your website on autopilot while you can focus on what’s important to grow your business.

Price

• Their starter plan is priced $79 a year.

Get WP Webhooks

MemberPress

MemberPress is considered one of the ultra-stable and secure membership plugins in the market. With the help of this plugin, you can build online courses, communities, and membership sites using WordPress. You can even create subscriptions and restrict content access to users based on their subscription plans. In addition to that, it works with WooCommerce as well. MemberPress offers features like drip content, course management (LMS), group memberships, powerful access rules, automation features, and many more.

MemberPress plugin can be integrated with all email marketing platforms to communicate with your customers. It integrates with many third-party solutions for processing payments, running an affiliate program, email, and more. Moreover, the MemberPress plugin comes with premium community forums.

Pros

• It has powerful features
• It will work with any WordPress theme
• It is easy to setup
• It offers simple payment gateway integration
• It is brilliantly extensible
• It offers the best customer support

Cons

• It lacks customization for registration and login forms
• It does not offer a lifetime purchase option – which makes the plugin quite expensive
• It lacks built-in forum technology

Price

• Their basic plan is priced $179 a year.

Get MemberPress

OptinMonster

OptinMonster is one of the top WordPress plugins for businesses due to the fact that it is the best conversation rate optimization software in the market. This plugin will allow you to convert website visitors into email subscribers and customers. In addition to that, through OptinMonster, you will be able to get more sales. It comes with tons of high-converting templates to create WordPress popups, slide-ins, announcement bars, gamified spin a wheel, and full-screen welcome mats to capture user’s attention. Each opt-in form or campaign template can be easily customized with its drag and drop builder functionality. Moreover, its display targeting features can personalize the campaigns for each of the website users, so you can show the right message at the right time. The bottom line is that OptinMonster can help you make more money from your website traffic. It is an excellent solution for bloggers, business websites, eCommerce websites, and the like.

Pros

• It comes with a free version
• It is user friendly
• It allows you to get the stats that matter
• It allows you to retarget on-site
• It offers personalization
• It comes with geolocation targeting
• It offers mobile-friendly pop-ups

Cons

• It lacks official integration with SendGrid Marketing Campaigns

Price

• Their basic plan is $9 per month.

Get OptinMonster

Formidable Forms

Formidable Forms is a versatile, flexible, powerful, and drop form builder with great performance options. Its features include drag and drop builder, visual styler, tons of form templates, 1 click add-on installations, form scheduling, dynamic fields, repeater fields, integrated views, 25 professionally designed, mobile-responsive templates, loan application, travel booking, car payment calculator forms, mortgage application, customizing fonts, colors, borders, and many more. It is perfect for freelancers, agencies, business owners, bloggers, designers, developers, photographers, and basically everyone else. So if you want to create a custom WordPress form, then you need to use Formidable Forms. Furthermore, the mission of Formidable Forms is to empower freelancers and agencies to create advanced solution-focused forms with confidence. It has fully accessible forms that meet A11Y accessibility compliance rules.

Pros

• You don’t coding expertise
• It is fast loading
• It is user-friendly and simple
• It is highly customizable
• It supports WordPress forms that work with all the services

Cons

• It is difficult with the complexity to integrate with add-ons like Zapier

Price

• The Formidable Forms Basic Plan is $39.50 a year.

Get Formidable Forms

Live Chat

Live Chat is an ideal choice for you if you are looking for a live chat widget for your business website. It can be used for all kinds of businesses to close more sales and improve customer satisfaction scores. With the help of Live Chat, you will be able to connect all of your websites to a single LiveChat account and keep the chat widget consistent across all the pages. Its features include canned responses, chat widget customization, file upload support, support and agent ratings, visitor tracking, ticket form, chat surveys, multi-channel communications, chat log and data exporting, mobile apps, reports, and analytics, chat assignment, tags, and keyboards, chat transcripts, chat transfer, sales integrations, and more.

In addition to that, WordPress Live Chat Plugin provides instant communication with on-site visitors and customers and enables a prompt resolution to their questions and queries. You can increase sales and build stronger customer relationships with a fully functional WordPress live chat plugin. Live Chat has compatibility with the page builders like Elementor Page builder, SiteOrigin, Beaver Builder, and more.

Pros

• It is easy to set up
• It is quick
• It comes with a built-in ticket system
• It provides the best customer support
• It is compatible with the popular WordPress site builders
• It is customizable

Cons

• None found

Price

• They offer a free account with some limitations.

Get Live Chat

ThirstyAffiliates

One of the most effective ways to earn money from a WordPress site is with affiliate marketing. Thirsty Affiliates plugin for WordPress helps you to manage and cloak your links so you can earn more. If you are running a blog or are a professional endeavor, you probably have decided to monetize your site. This plugin can be used to earn money from your website whether you want to promote your own services such as writing or coaching, selling physical or digital products, displaying advertisements, and more. ThirstyAffiliates offers benefits including link cloaking and other advanced features.

The features are auto linker, stats, AZON, Geolocations, Google Click Tracking, CSV Importer, and many more. In addition to that, this plugin is highly rated on the WordPress.org directory, and the developers use it for resolving support threads even for the free version of the plugin.

Pros

• It is easy and quick
• It is lightweight
• It is fully customizable
• It saves time
• It improves your site
• It offers great support for customers

Cons

• It has no integration with WooCommerce and easy digital downloads.

Price

• Their basic plan for single site owners is $49 per month.

Get Thirsty Affiliates

All In One SEO (AIOSEO)

All In One SEO (AIOSEO) will help you to get more visitors from search engines to your website. AIOSEO is one of the best WordPress plugins of all time and it is used by over 2 million websites. With this plugin, you can increase your website traffic using SEO best practices. It offers features and tools that help you improve your on-page SEO, adds meta tags, generates sitemaps, connects your site to Google Search Console, optimizes your website for social media, adds SEO features, improves your SEO rankings, and many more things.

What’s more, AIOSEO comes with a free version too. Its other features include advanced SEO modules, smart sitemaps, rich snippets, RSS content, social media integration, and more. AIOSEO is ideal for business owners, bloggers, designers, developers, photographers, and basically everyone from the WordPress community.

Pros

• It is WooCommerce ready
• It is schema ready
• You don’t need to have coding expertise
• It is translation ready
• It has both versions – premium and free
• It comes with excellent features

Cons

• The free version has limited features
• The functionalities and features of the premium version of AIOSEO don’t justify the price

Price

• Their plans start at $49.50 per year.

Get All In One SEO (AIOSEO)

Constant Contact

Email marketing is important for your business. You definitely can not ignore it as it allows you to build relationships with leads, potential customers, and past customers. Through email marketing, you can speak directly to them in their inbox, at a time that is most convenient for them. In our opinion, every business owner should have an email list. You can do all of the above things using the Constant Contact plugin.

As the title implies, through this plugin, you can stay in constant contact with your users even after they leave your website. In addition to that, Constant Contact allows you to build an email list and send beautiful email newsletters to your subscribers. It is compatible with plugins for WordPress like OptinMaster and WPForms. Moreover, their smart email editor makes it easy to customize and design great-looking emails that stand out on every device.

Pros

• It is a reliable and effective tool
• It is quick
• It is easy to set up
• It does not require coding expertise
• It works well with popular lead generation plugins

Cons

•  The user interface should be more intuitive
•  It should integrate with third-party software tools

Price

• Their email plan starts at $20 per month.

Get Constant Contact

TrustPulse

With the help of Trust pulse, you can set up popups that tell site visitors that someone just bought your product to show visitors that you are trustworthy. You will be able to benefit from the human drive for social acceptance and turn the social proof into conversion for your eCommerce store. The visitors of your website will be able to see the real-time customer activity notifications on your website in the form of verified activity type of bubbles. The notifications instantly will make the reputation of your site credible and solid to attract visitors.

Its main features include smart targeting – which use advanced rules and timing controls to show the campaign of the business at the right time to boost conversions, flexible design options to match the look and vibe of your website, actionable analytics – to show you which pages deliver the best and highest conversion rates, and more. Moreover, TrustPulse works with all popular website platforms. TrustPulse is the best social proof plugin.

Pros

• It is a powerful social proof plugin
• It is easy to set up
• It helps you boost conversions
• It offers you customized notifications
• It offers small targeting
• It is quick to set up
• It includes a top-rated support system

Cons

• None found

Price

• Their basic plan is $5 per month.

Get TrustPulse

MonsterInsights

MonsterInsights has been considered the best Google Analytics plugin for WordPress business websites. It is used by over 3 million websites – small and big. It lets the WordPress users connect their websites with Google Analytics and see how the visitors came to your website. Similarly, using these analytics, you will be able to increase your traffic, subscribers, and even revenue. It comes with enhanced eCommerce tracking, custom events tracking, focus keyword tracking, affiliate link tracking, media tracking, universal tracking, outbound link tracking, and many more. In addition to that, it is compatible with WooCommerce, WPForms, Yoast, AMP, Memberpress, Gravity, Pretty links, Google Optimize, Google Adsense, etc. It is easy to set up as it does not require you to have any coding expertise. It is best for bloggers, store owners, business websites, and agencies.

Pros

• It is WooCommerce ready
• It is user friendly
• It is lightweight
• It has a free version
• It is feature-rich
• It is SEO ready
• It saves time
• It provides dedicated customer support

Cons

• The free version is limited
• Its premium version is very expensive

Price

• Their plans start at $99 per year.

Get MonsterInsights

PushEngage

Looking for the best WordPress plugins for business in the eCommerce category? PushEngage is an eCommerce plugin to boost sales through push notifications. This plugin enables you to instantly notify customers about things like items left in their cart, price reductions, new promotional offers, and much more. Some of the features that make PushEngage the most popular and user-friendly web push notifications tool in the market include triggered notifications, custom branding, and domains, dynamic segmentation, deep eCommerce integrations, GDPR compliance, etc. By using PushEngage, you will be able to reduce cart abandonment and boost your overall sales.

You can also create personalized push notifications that alert users to the things they are passionate about the most. Moreover, the PushEngage plugin comes with powerful analytics tracking so you can measure the success of your push notifications campaigns. In addition, you can also A/B test the notifications of your site to optimize their effectiveness.

Pros

• It integrates with the website platforms and marketing tools
• It offers exceptional customer support
• It is highly reliable 
• It can be used by smart business owners, marketers, and web developers
• It is easy to set up
• It offers personalization

Cons

• It does not duplicate the geo settings that can cause errors sometimes
• It is difficult to find new traffic sources that convert into sales

Price

• They have a free plan. Their premium starts at $9 per month.

Get PushEngage

Smash Balloon

Smash Balloon plugins are ideal for business owners, marketers, bloggers, influencers, agencies, and anyone else who wants to integrate social media content into their website to help grow their following, increase conversions, save time, or engage more with their users. In addition to that, you will not need coding skills or a developer app. Smash balloon plugins are specifically built with speed and performance in mind.

Custom Facebook Feed Pro, Instagram Feed Pro, Custom Twitter Feeds Pro, and Feeds for YouTube are some of the plugins Smash Balloon offers. It is responsive, search engine accessible, mobile-optimized, customizable, and more. It offers support for comments and reactions, hashtag and shoppable feed for Instagram, automatic tweet moderation, and custom video end actions for YouTube. It helps you save time and add dynamic SEO content to your website.

Pros

• It is easy to set up
• It is a powerful and beautiful plugin
• It is customizable
• It does not come with any limitations
• It is fully responsive
• It is SEO friendly

Cons

• None found

Price

• Their personal plan is $49 per year.

Get Smash Balloon

Drip

The Drip is for you for sure if you have high levels of traffic, you have various segments of traffic, or you’d like to use super advanced marketing techniques. A lot of email marketing tools are extremely similar to each other but Drip is not. This plugin has been built for marketers and small businesses. Other tools highlight the automation features, whereas, with Drip, you can assist in creating personalized e-mails, tag users based on a variety of customized categories, gamify your user’s experience via e-mail funnels, track categorized e-mails and funnels, create a customized point system depending on your user’s action, to rate their strength as a lead, feed content and alerts to your users conditional to their actions, cross-platform marketing funnel via mobile, tablet, desktop, and many more things. In addition to that, it offers advanced segmentation, a conversion tracking dashboard to track performance, etc.

Pros

• It helps you turn shoppers into loyalists
• You can send emails with ease
• It will grow and improve your list
• It offers plenty of eCommerce tools
• It offers excellent CRM
• It comes with excellent segmentation tools

Cons

• It does not support phones
• It is quite pricier than the other platforms
• It offers unlimited templates

Price

• $19 monthly

Get Drip

Akismet

Akismet can make a big difference when it comes to saving time and money on processing user comments on your website. It makes use of Akismet to streamline spam filtering on your website. It is perfect for you if you do not have time to sort through spam when you have real clients and potential customers to serve. Akismet offers automatic filtration of the comments that are spam, maintains a status history of filtered comments so you can scan and draw out those that are not spam, discard feature for removing outright spam and allowing you to save disk space and rendering time on your site, URLs that are exposed to reveal those that might be hidden or misleading links, and more. Moreover, moderators can view the statistics related to approved comments by each user. It can utilize anti-spam to filter out – that can save you and your employees time and money while allowing you to more quickly serve legitimate clients and potential clients.

Pros

• It is easy to use
• It works with Jetpack comments
• It works with many comment forms including Contact Form 7

Cons

• It does not have multiple purchase offers
• Akismet is not free for commercial websites

Price

• Free

Get Akismet

What’s your favorite WordPress business plugin?

There are numerous WordPress plugins for business available in the market, both free and paid, to meet any need you may have. Having the correct blend of plugins and tools can significantly help your business grow. In addition, it essentially transforms your online presence and pursuits, making the majority of your work easier and reducing your manual workload.

We would like to know your opinion on the WordPress business plugins. What’s your favorite WordPress business plugin? Which ones would you like to use for your business website? Which ones have you used before? Share your experience and opinion in the comment section below.