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How To: Monetise Your Mobile Traffic with the MobiAd Network and WordPress Plugin

Last Updated on December 7th, 2018

Published on August 18th, 2015

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MobiAd is a mobile advertising platform which you can use on your site to monetise mobile traffic by displaying banner ads, interstitials, and native ads which is connected to over 100 demand side platforms (DSP) which means that advertisers can bid on your ad inventory so you can signup for the service, install their plugin and begin earning money right away.


To add your site to MobiAd there are some criteria it needs to follow to be accepted :

  • Violent content, racial intolerance, defamatory, libellous, threatening or other material that advocates against any individual or organization.
  • Pornography and adult-orientated content.
  • Illegal drugs and drug paraphernalia.
  • Excessive vulgar, profane or obscene language.
  • Promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns).
  • Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others.

What Types of Adverts Will be Displayed?

Native Ads: These are adverts which look like part of the native phone interface, typically to prompt people to download a game or an app. These will have a headline, description and an app store rating alongside the app icon. These tend to perform really well with eCPMS 3-5x that of a normal banner advert.


Banner Ads: These are your typical mobile banner adverts that currently account for the majority of mobile advertising.


Full-Screen Interstitial: These are the adverts that take up the whole phone screen and the user must press the close button to view the content. They deliver up to 7 times higher conversion rates and 9 times higher eCPMs than traditional banner ads.


Info About The Network

What is Programmatic?
Programmatic just means that the buying (DSP) and selling (SSP) process is automated (little or no human intervention), making it easier for advertisers and publishers to transact. Media is purchased and optimized through platform algorithms using available data (audience, device, time, geography, inventory source, category, etc.).

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What is a DSP?
A Demand Side Platform (DSP) is a type of Real-Time Bidding Ad Network in which agencies run ad campaigns that bid in an auction for a certain impression. This removes the need for human sales people, negotiation skills and a huge amount of time as the decision to bid on an impression is made immediately, and simply the highest bidder wins.

What is a SSP?
A Supply-Side Platform (SSP) is a system that allows publishers to manage, sell and optimize inventory in an automated fashion. SSPs allow publishers to connect their inventory to multiple ad networks and DSPs at once. This allows a larger range of potential buyers to purchase ad space more efficiently.

How to Add MobiAds to Your Website

To get started you will need to signup for a publisher account on their website.


After confirming your email address you can login and add your first website to the system by entering your site’s URL and picking a category from the drop down box.


Once that’s done, your site will go into a “pending” status while they manually review your site before approving it. At this point you can add any other sites you want to the system, edit your site or grab the code to manually install.


As we are using WordPress, we will use their free plugin to add the code, grab it from the WordPress directory here. In your account you will need to get your site ID so click the “Code” button and then the “WordPress” tab which will display it.


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Activate the plugin and then visit “Settings” > “MobiAd” and enter your Site ID and save it.


The plugin will place the required JavaScript on your site, so if you are using a cache plugin you should clear that now. If your site has been approved, you can now visit your site on a mobile device to view the adverts being served to your visitors.

Here is an example of how they look on WPLift :


As you can see, MobiAd are serving a small banner at the bottom of my site, the typical sort of ads you see on mobile sites at the moment – adverts for games and apps.

Summing Up

The dashboard interface could use a little work, its a bit basic at the moment – I would like to see an option where you can choose between the types of adverts that will display on your site. For example, I dislike interstitial adverts on mobile so it would be good to have an option to block them from appearing. The actual signup process and adding the plugin to your site is really easy and I was serving mobile ads on WPLift within about 5 minutes of registering.

As this type of advertising network pays you per impression, obviously the higher amount of traffic you have, the more you will earn. If you run a smaller niche focused site, you will probably not see great returns from this type of advertising network. The perfect fit for MobiAd would be a larger site with a general audience numbering in many thousands per day – the sort of viral and entertainment sites that draw a lot of clicks from social media sites like Facebook and so on would be perfect.

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Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift in 2010.