Does your website skew towards a more professional niche? Or maybe you’ve got a portfolio site and want to bring in your LinkedIn information for a little extra oomph?
No matter what your specific niche, integrating Linkedin with WordPress is a great way to add some more professional social media to professional websites. And yes, I might use the word “professional” a good bit in this post because…we’re talking about LinkedIn here!
Here’s how I’m going to approach this post:
I’ll divide the post into a number of different ways you can integrate LinkedIn with WordPress. Then, for each high-level method, I’ll give you a few different plugins you can use to integrate that specific method.
Let’s jump in - starting with the simplest integration on this list...
Add LinkedIn Sharing Buttons to WordPress
Ok, this one isn’t exactly mind-blowing. And if you’ve already got a dedicated social sharing plugin, you probably already have the ability to easily add LinkedIn share buttons to your WordPress site.
But if not, here is a LinkedIn-specific plugin that you can use. Or, you can always download a more full featured social share button plugin.
LinkedIn by BestWebSoft
While this plugin doesn’t have a ton of installs, it comes from BestWebSoft, a developer that has plenty of other popular plugins. This plugin is simple - it lets you add LinkedIn share and follow buttons to your WordPress site in a variety of places:
- Before content
- After content
- Before AND after content
- Anywhere else (shortcode)
And you can have it automatically display on posts, pages, or your homepage. You can also have it display a share count and some other LinkedIn widgets (more specific plugins for those later).
If you go with the pro version, you’ll get the ability to enable/disable LinkedIn buttons on specific posts or pages.
Automatically Publish WordPress Posts to LinkedIn
Ok, time to get a little more creative with our integrations. Another way you can sync up your WordPress site to LinkedIn is to automatically publish your WordPress posts to LinkedIn as either full content posts or excerpts.
That is, whenever you publish a post on WordPress, it automatically gets syndicated to LinkedIn without you needing to do anything. Here are some plugins and tools which can help you accomplish that.
LinkedIn Auto Publish
LinkedIn Auto Publish lets you syndicate your WordPress posts to LinkedIn with a few handy controls.
First off, you can choose whether you only want to bring over text or import both text and images. Going further, you can also choose among these elements for syndication:
- Blog title
Next, you can also filter which items get syndicated based on specific categories. For example, you could have your Company News category automatically syndicate to LinkedIn, but not any of the other categories.
Beyond that, you can also add filtering based on custom post types. So if you’re using different custom post types, you can choose to only syndicate certain ones. Additionally, you can also syndicate pages - not just posts.
All in all, it’s a pretty dang flexible tool for auto-publishing your WordPress content to LinkedIn.
If you don’t need the flexibility of LinkedIn Auto Publish, or just don’t want to install yet another WordPress plugin, you can actually use IFTTT recipes to accomplish the same thing.
If you’re not familiar with IFTTT, it basically allows you to connect two different things based on conditionals. That is IF THIS happens, THEN do that. In plain English, IF I publish a new WordPress post, THEN publish that content to LinkedIn.
There’s already a pre-made recipe for this, so all you need to do is sign up for IFTTT and configure the recipe.
Embed Various LinkedIn Profile Content on WordPress
Want to ensure your business or personal information is always up-to-date? One way is to embed that content straight from LinkedIn. That way, your LinkedIn information and WordPress information are always in sync.
I’ll give you two options:
- For individuals
- For companies
WP LinkedIn allows you to bring in a variety of personal profile information via handy shortcodes and widgets.
With it, you can quickly import:
- Your entire LinkedIn profile
- A rotating scroller of recommendations that you’ve received from other people (good for social proof).
- Your LinkedIn profile picture
- Specific profile fields from your LinkedIn profile via shortcode modifiers
You can also customize how these items display with custom templates. And best of all, as long as you’re just using personal information, the plugin is 100% free.
WP LinkedIn for Companies
WP LinkedIn for Companies is a premium extension to the previous plugin that allows you to embed company LinkedIn data in your WordPress site via a number of shortcodes and widgets.
You can easily bring in:
- Profile information
- Company card
If you specifically need the company functionality, you might want to just purchase this one for $40.
Let Users Sign In to WordPress With LinkedIn
While LinkedIn social login isn’t nearly as popular as Facebook or Google, it does still exist. And if your audience skews more professional, it might be a good option to offer.
If you want to add a LinkedIn social login to your WordPress site, you can use the following plugin.
LinkedIn Login allows your users to either register or login (for existing users) with their LinkedIn profile.
All you need to do is add your LinkedIn API information and use the shortcode to add the login button. The plugin will also automatically add a user’s first and last names to their WordPress profile by using their LinkedIn information.
Accept Job Applications With LinkedIn
Need to accept job applications on your WordPress site? You can actually manage the whole process with LinkedIn...all right inside your WordPress site’s dashboard.
This one is definitely a niche use. But if you need it, there is a dedicated WordPress plugin that can help you get the job done.
Apply with Linkedin For Wordpress
Apply with Linkedin For Wordpress is a premium plugin that adds an Apply With LinkedIn button to your site. Not mind-blowing by itself...but the nifty thing is that you can actually view the job applications of people who use this button right inside your WordPress dashboard.
Like I side...niche use. But it’s too neat of an application not to tack onto this list. The plugin only costs $17, so it’s not exactly breaking the budget, either.
Wrapping Things Up
And there you go! Five different ways you can add LinkedIn to your WordPress site, along with a number of associated plugins.
As always, though, if you know a good plugin or method that I missed, it’d be great if you shared with everyone in the comments!