Ghost: A Beautifully Simple Blogging Platform That Could Spell Trouble for WordPress

I hope you’re ready to see an awful lot of Ghosts, because they’re coming. In June to be exact.

Of course I’m talking about the initial rollout of the new blogging platform Ghost. Dreamt up by designer/developer John O’Nolan on his personal blog in the fall of 2012. The attention this concept received within the blogging community made it crystal clear to O’Nolan that he was onto something that a very large and passionate group of people wanted. And now he’s actually building it.

As of the first day of the Ghost kickstarter campaign the project has been fully-funded. In about 12 hours they raised over 25,000 pounds! And they’re still going strong at 112,000+ pounds with some interesting stretch goals that continue to display O’Nolan and Co.’s unique vision for what Ghost can become.

So now that we know for certain this concept is actually going to become a reality, let’s see what all the fuss is about.

Ghost: Just A Blogging Platform

I suppose the first question that needs answering is: What, exactly, is Ghost? And the answer is simple. It’s a free open source platform just for blogging. Nothing more, nothing less.


It has become obvious over the last few years that WordPress has grown up – leaving in it’s wake a “Ghost-sized hole” for people who care primarily about blogging. WordPress has evolved far beyond a mere blogging platform and become something bigger, more complex and to many would be bloggers – quite intimidating. This is a problem that WordPress has attempted to address with more user friendly welcome screens upon new installs, but nothing truly dramatic has been done to actually simplify the software. It’s just growing in a different direction than “simple blogging”.

Additionally, the drawbacks of the WordPress platform do not stop at its growing complexity. It’s also notoriously ugly. Now don’t get me wrong, if you know me then you know I’m a huge WordPress fanboy who makes the majority of his income each month from writing solely on and about the WordPress platform. So I have crazy amounts of love, respect and appreciation for this software. But with that said I’ve often wondered: who stole all the sexy? I mean, seriously! Why does the backend of this amazing tool have to look SO dull and boring?!

Answer: it doesn’t. And it just might end up costing WordPress a lot of users; both current and those who might have otherwise signed up in the future but who would rather use something more attractive given the choice.

I am honestly at a loss as to why the designers/developers working on WordPress have refused to spruce it up over the years but it’s becoming obvious now that they’ve missed a huge opportunity. I mean just look at this gorgeous dashboard concept art for Ghost! They’ve billed it as “A Dashboard That You Might [Actually] Want To Use” and if they deliver anything like the image below – they’re spot on.


But the dashboard isn’t all they’ve re-imagined. Now post management and post creation are equally as beautiful and – to use a term that is wildly overused – revolutionized.

Sorting through your posts on Ghost will allow you to see specific stats and a full preview of the post as seen on the frontend.


Similarly, creating new content has never looked as good or felt as natural as it will on Ghost. Their split-screen approach to writing allows you to see markup on the left-hand side and a fontend preview on the right-hand side. There are very few buttons to distract, the markup allows for much less HTML, and when you write “(image)” in a new paragraph an image uploader holds that space for you to drag and drop your media in later.


So far, I’m seeing a lot to like as a blogger. But those are only three screenshots, what else is going to be different about Ghost?

  • Overall, there will be far fewer admin options/controls. There will be no admin color schemes, quickpress, press this, post-via-email, remote publishing, inline theme editing, media editing or multi-site anything that can be controlled from the admin. Many features will either be cut altogether or “just work” within the desktop version or mobile app without conscious user control.
  • No native comments. Third party developers like Disqus and others will be available though.
  • Limited backwards compatibility. There will be cut-off points at major updates that will require third party developers to remove old code and evolve along with the platform.
  • Ghost will be a true non-profit. There will be no commercial side to things as there currently is with Automattic and WordPress.
  • And here’s a big one: Ghost will be openly developed using node.js as opposed to PHP. More on that here.

What’s Happening with Ghost Now & How to Stay Up-to-Date

Ok, so all of that sounds great. And if it doesn’t sound great to you, it probably at least sounds interesting. So naturally you’ll want to keep tabs on future developments and updates.

I’m sure we will keep you apprised of anything major, but for those of you (like me) who are really excited about Ghost, here are a few links you’ll want to bookmark for total Ghost news immersion:

There’s actually quite a bit more information available on Ghost at those links than I was able to fit into this introductory post. Specifically the Kickstarter page where they’re actively trying to drive as much traffic as possible to reach their stretch goal. So be sure to check that out at the very least – watch their video – and read updates on new partners, plugin/theming options and more.

Final Thoughts

My favorite thing about Ghost is that it’s already a force of disruption in online publishing and it’s not even created yet. It’s the blogging platform I wanted before I used WordPress and while I was still lamenting the limitations of tumblr. It might actually be the only blogging platform truly created just for publishers. And to me that’s really exciting!

Will it replace WordPress for me completely? No, I seriously doubt it. As a platform for building feature rich websites, I don’t see WordPress going anywhere. But if the two can work together or if I decide to develop standalone blogs, then Ghost will probably be my first choice. Assuming they actually create a great product that does more than just look pretty. I’m also hopeful that the arrival of Ghost will light a fire under the design/development teams working on WordPress and push them to deliver a more beautiful product.

What are your thoughts on Ghost?

Nathan B Weller

Nathan B Weller

Hi! I'm Nathan B Weller: writer, book lover, and digital publisher. I use WordPress to launch blogs, products, businesses and portfolios for myself and my clients. If you'd like to see what I'm up to on a regular basis stop by my website at

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14 thoughts on “Ghost: A Beautifully Simple Blogging Platform That Could Spell Trouble for WordPress”

  1. Sounds very interesting and I will certainly be having a play with it once it is released. However I fear WP has its feet planted firmly under the table now. Seems the way these days, once people have committed themselves to a platform en masse it is hard to move them. I wish them the very best of luck with it all the same.

    • I sort of see what you mean. But this project was crowd funded. It literally would not be getting made if there wasn’t enough interest. I’d also point to their partners: WooThemes, Envato, MarketPress and many others who have an excellent grasp of just how secure WordPress is as top blogging platform. And yet they’re helping to fund and make way for Ghost to be a big hit.

  2. Thank-you! I have a blogspot blog and a simple WP blog. I hope GHOST will come with a simple commenting system!

    Custom WordPress Commenting PlugIns SUCK!

    Stick with blogger (use facebook comments AND sync your blog with G+, as I have, for maintenance-free spamless commenting!)

    If you are on WordPress just use the basic commenting system. I found that for more than 50 per cent of WP blogs with custom commenting systems taht I try to leave a word on, comments are lost because of inappropriate errors or responses back to the commenter! Stuff like “you didn’t neter enough words in your comment’ – and then when I do, it says “you’ve tried commenting too many times.” WTF!

    I have a little something special going on over at my blog -I’d like to invite you and your readers to visit and take a little blogging quizh…

  3. I myself often felt that WordPress has evolved too much and there is certainly a need for a clean clear blogging tool. Something like WordPress 1.5 but much more modern.

    • I love where WP has gone and all the new features etc but I agree – a nice simple blogging tool will be great, Im a backer of Ghost and looking forward to trying it out!

  4. I already love Ghost!

    And as a developer, I hope they publish a guide to create themes and plugins, so we can start creating them before they launch ghost publicly.

  5. Smartphones market is same as blogging platform market. Android applications are free, so is wordpress and blogspot. Apple does not have that many free applications, so has Level One Network.

    However, the high Alexa rankings of blogging platforms like Level One Network bring your blog post to the top of search engine results.

  6. I think we’ll all have a soft spot in our heart for WordPress. But Ghost’s editorial user interface, even in beta is, is a huge leap ahead of WordPress. It won’t replace the wordpress that people use to build websites, but this is a massive step forward in bringing blog publishing into the current digital age. Go Ghost!

  7. I want to try Ghost for my users. At the moment I am offering free opportunity to have a third-level domain with WordPress, I was looking for other applications and this sounds great to try.

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