Conversion is a concept that all website owners love, and yet, it alludes many. Creating content on your blog is an important part to boosting conversion, however, the reason why so many are struggling with converting traffic into customers or subscribers is because they aren't really writing for it.
What many blog owners fail to realize is that it takes more then simply pounding out some decent information and then clicking, Publish.
Blogging for conversion is a craft, and it takes some time and practice to get it right.
So just how do you write a blog post for conversion? Here are a few tips to help you in your conversion endeavours.
5 Points To Consider When Blogging For Conversion
Is there more to blogging for conversion then just writing? Yes, there's quite a lot actually.
The overall design of your blog is important, and writing informative content it a must, but what else should you be doing?
Consider these points.
1) Is It Even Worth Writing?
Before you even start writing your blog post, you need to ask yourself one question first:
Will this be something that my viewers will actually want to read?
If you want to write a conversion driven blog post, then you need to remember that conversion has to do with people; more specifically, it has to do with your site's personal audience.
You should always create posts with them in mind. Doing this will help you to zero in on better content that will convert towards your end goal(s).
2) Stop Writing Bland "High-Quality" Content
You'll often here the gurus say to write "top-notch", or "high-quality" content. I hear it and read about it all the time, and I HATE it.
Those terms are always tossed around like we're supposed to know what they're talking about. Just what do they mean when they say "high-quality"?
I mean, a car manual could be considered "high-quality", but who reads those things? No one. Why? Because it's beyond boring!
What's my point?
Ditch the idea of writing high-quality content, and start focusing on writing engaging, useful content that makes you sound like a real person.
The best bloggers have a very conversational manner of writing, however, the content that they come up with is still helpful to their viewers.
Be honest, be funny, be real. Don't be afraid to spice things up.
Your readers are on your site because they want to know more about what you're writing about, but you'll see much better conversion rates if you write in a personable manner.
3) Engage Your Readers With Clear Calls To Action
Calls to action come in many shapes and sizes, but are you actually including them in your blog posts?
This is a common mistake that many blog owners make. Sure, they have all this great content, but they don't give their reader any clear direction.
Should they sign up for a newsletter? buy a product? leave a comment? They usually won't unless you nudge them in that direction.
For example, if you want to turn viewers into subscribers, then you need to make it easy and clear to them on where and how to subscribe. One important place to put a newsletter sign up area is directly in your blog post – preferably in an area that flows with the idea of subscribing.
This area should stand out with a pop of color to set it apart from the rest of the post.
Also, you should only have one call to action per post. You don't want to overwhelm your readers with 5 different actions.
Instead, persuade them with one call to action. You can mention it a few times, but make sure the action is the same.
Darren Rowse wrote a great article about how to write a blog post with calls to action. Be sure to read up on his tips:
Calls to action are vital. If you're not using them, then start planning to incorporate them in your posts.
4) Never EVER Hit Publish When You Finish Your Post
What the what?!
I know, I probably just threw you for a loop, but hear me out. This is probably the hardest one to follow through on, but this is crucial.
Once you've finished writing your blog post, DON'T publish it yet. I know, I know. This is torture! But seriously, don't do it.
Because chances are that you made a few writing boo-boos in your post and they need to be fixed.
Proofreading is hardly what I would call fun, but if you don't spend the time to double check your work for spelling errors, then someone else will.
Everything up to par? Great! But you still shouldn't publish it yet...
5) Wait To Publish Your Post For Optimum Viewing Times
Hitting the Publish button is tempting, but consider this. If conversion has to do with traffic, then why publish your post on a day or time where your site has the least amount of traffic?
I mean, you could, but my question is – why would you?
Is there a perfect time to publish your post? Well yes, and no. Every site is a little different as far as when they see the most traffic; it's up to you to know when that is.
Using Google Analytics will help you to see when your site sees the most traffic, and at what times. This can give you the best idea of when to publish your post.
Once you have your post scheduled for the best time, you should then consider using a tool like Buffer to schedule out Tweets or other social media posts when they're most likely to be seen.
This will help your post keep some traction till the end of the week, and then the process can start all over again.
These are just a few tips to help you see more conversion on your blog. It takes some time to get right, but once you find a formula that works – hold on to it.
What is your biggest blogging headache? What would you like to hear from us next? Leave a comment below and your idea may just wind up in the blog!