Matomo Analytics is the #1 ethical alternative to Google Analytics that offers a powerful range of features, security and protects the privacy of your users. Learn how to improve your website, make the right decisions for your business and stand out in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
- Ecommerce features
- Campaign tracking
- Visitor profiles
- Tag Manager
- Real time reports
- Extensive geolocation reports / maps
- Many different visualisations
- Row evolution
- Report comparisons
- Export features
- See the most drastic changes within a given time period
- Supports WP Rest API
- And hundreds of other features
- Easily give your colleagues access to your reports if / when needed
- Easily exclude certain roles, visitors and pages from being tracked
- Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)
Premium paid features:
- Heatmaps & Session Recordings
- Form Analytics
- Media Analytics
- SEO features – Keyword rankings
- Custom reporting
- Users flow