Matomo Analytics – Ethical Stats. Powerful Insights.

Matomo Analytics is the #1 ethical alternative to Google Analytics that offers a powerful range of features, security and protects the privacy of your users. Learn how to improve your website, make the right decisions for your business and stand out in a safe and trustworthy way.

Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.

It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.

Matomo is free, secure and open – your ethical user insights platform.

Key Features

  • Ecommerce features
  • Campaign tracking
  • Visitor profiles
  • Tag Manager
  • Dashboards
  • Segmentation
  • Real time reports
  • Transitions
  • Extensive geolocation reports / maps
  • Many different visualisations
  • Row evolution
  • Report comparisons
  • Export features
  • See the most drastic changes within a given time period
  • Supports WP Rest API
  • And hundreds of other features
  • Easily give your colleagues access to your reports if / when needed
  • Easily exclude certain roles, visitors and pages from being tracked
  • Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)

Premium paid features:

  • Heatmaps & Session Recordings
  • Form Analytics
  • Media Analytics
  • Funnels
  • SEO features – Keyword rankings
  • Custom reporting
  • Cohorts
  • Users flow

Other plugins