WordPress Theme Trends 2013: A Detailed Look at eCommerce Themes
This post continues a new series that takes a detailed look at the current popular elements and design trends of a particular style of theme. For today’s post we will take a look at the popular trends in WordPress eCommerce themes as well as highlighting some of the best examples of themes of this type.
White Space and Minimal Designs
Even for websites trying to catch your attention and sell you products, there is still a place for plenty of white space and minimal designs. Ample white space is a continuing trend for 2013 and can be seen in many different categories of themes including WordPress business themes trends. As less is more, clean designs continue to be a popular choice amongst eCommerce WordPress themes in 2013.
Responsive Grid Layouts
Responsive web design is the key trend for 2013 and it is being applied to all manner of sites and themes, including those designed for eCommerce WordPress sites. With more and more people browsing the web with tablets and smartphones, making sure your eCommerce store is accessible on smaller screens is essential in order to avoid putting off potential customers.
In order to produce effective responsive designs, a lot of theme designers are now using fluid grid layouts to display products. These fluid grids are ideal for creating a layout that can be easily rearranged in order to fit onto smaller screens while still being highly usable.
Bazar Shop Theme
Large Image Sliders
As image sliders get more advanced and as WordPress themes in general move towards fuller widths, large homepage image sliders are still going strong in 2013 and are appearing on a range of designs, from portfolio themes to eCommerce WordPress themes.
Large photos can undoubtedly make a strong first impression and they are a great way to lure visitors into the product pages on an eCommerce shop, so it’s understandable why they have been one of the main trends in eCommerce theme design this year so far.
As product pages often feature multiple images of each item, image sliders have been making their way into the individual pages of a number of eCommerce themes too thanks to their ability to showcase a range of shots of a single product in an efficient way.
Additionally, thanks to the rise in touchscreen devices, from smartphones to tablets, the introduction of image sliders that are touch compatible are also helping to ensure this trend has a few more miles left in the tank when combined with a responsive theme design.
Ajax Shopping Carts
No one likes to have to constantly refresh and reload pages when adding and removing items from an online shopping cart. Thanks to the introduction of Ajax shopping carts, managing your basket can be done without any disruption to your browsing. While these aren’t exactly a new development in web design, their use on WordPress eCommerce themes is growing and thanks to the improved functionality they bring, hopefully they aren’t a passing trend and are here to stay, at least until something even better comes along.
One Cart Theme
It’s good to see that most of the design trends that are currently featured on WordPress eCommerce themes are those that benefit the end user. The Ajax powered shopping carts that make adding and removing products even simpler than before are starting to take hold, with a few people doing interesting things with them such as on the ShopDock theme.
Responsive layouts look here to stay and most of the current crop of eCommerce themes for WordPress feature this type of design. So far mobile device compatibility has been combined with grid layouts and fairly minimal and clean designs. It will be interesting to see how long this trend continues for and whether there will be a less minimal way to create a responsive layout and if so, if there is a market for it.
While large homepage image sliders have been around for sometime now, they’ll probably be around for a while longer yet thanks to their compatibility with touchscreen devices. The use of smaller image sliders on individual product pages is a nice idea that is starting to take hold and with the rise of responsive designs, should help those browsing on smartphones and tablets get a good view of the products available on a WordPress eCommerce site.