This week, Alex Denning ponders the evolution and best practices of selling WordPress themes.

There was also some controversy involving gaming the “popular” designation on It seems a new theme managed to impressively wrack up 10,000+ active installs despite only being downloaded 3,000 times. I guess people just wanted to use it on multiple projects!

There’s also a cool piece looking at WordPress use by some of the fastest growing companies out there.

And if you have dreams of launching a plugin and hitting it big, you should read about Weglot, who managed to pass €10,000 in revenue after only 13 months.

And we kicked off Halloween a bit early with a lot of great Halloween deals!

Let’s get to all of this week’s news…





Daan Tol is a 34 year old online freelancer from Breda (the Netherlands). I am the owner of WPLift and TOL e-commerce. I love to test out new software, plugins, themes!

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