If you’re selling anything online, whether it’s a product or service, then you’re going to rely on solid copy. Sadly, tons of websites out there have copy that’s unconvincing and ineffective. It doesn’t make you want to buy or take action. The only action you’ll be taking is hitting the back button.
When was the last time you read a marketing or business blog that made your hair stand on end? It’s probably been a while, or never. Sadly, most business content is boring and tired. You mindlessly scroll through it, or decide to pass on the post before you even click on the headline. Most business writing feels like it was written by a robot, for robots.
It’s a fact, high quality posts will lead to more traffic for your blog, which in turn will results in more goal conversions – whether that’s sales, referrals, or signups. We all know this, but the reality is that writing good content is hard to do. Having a good topic to write about is not … Read more