Surefire Tips for Getting Blogs to Cover your Product or Service

I receive quite a few emails from individuals and companies wanting me to post about their product or service on WPLift, unfortunately quite a lot of these don’t get any coverage so I thought I would write this post offering advice.

1. Customise the email for me

I dont really like receiving a blanket press release or email, they stick out a mile – at least take the trouble to find out my name and address the email correctly. Even better is an email from someone who genuinely knows the website and customises the email in some way that I know they have taken more than 10 seconds of copy and pasting.

2. Make sure its relevent

Look around WPLift and see what sort of things I cover here; Ive had emails from Joomla theme companies, time tracking software for freelancers and so on. I only cover WordPress themes, plugins and anything else related to WordPress.

3. Offer something unique for my readers

Something thats more likely to get coverage is if you can offer something for our readers – a special trial, a coupon code etc are all very appreciated. Other ways to offer up something in return is an interview or a guest post, you are in effect offering some content to the blog for free which in return for some publicity for yourself. Interviews are one of the best ways to get readers to check out your offering – I love reading about business owners and will always check their website out after.

4. If its commercial offer an affiliate program

I cover lots of freebies so if your product is free then it is just as likely to get me posting about it. If your product is commercial and you want people to write about it, I think you should offer an affiliate program – Its quite easy to do these days with loads of plugins and software that will manage the whole process for you. This isn’t a hard and fast rule so dont take this as me saying I wont cover anything that doesnt have an affiliate program – I’m just saying you’re more likely to get coverage from this and other blogs if you have one in place.

5. Let me try it out

If you want me to write about your product – I have to try it out so provide me with a review copy if its a product, if its a service – provide me with an account to test it. This is a hard and fast rule, I won’t write about a product if I cant try it out. Other sites that provide news will often write about your product without trying it out, but on WPLift I’m more based around how-to guides and tutorials so its a necessity.

6. Have a good product!

I like to write about all the great things the WordPress community is creating – the bar has been raised now for WordPress themes and plugins so if your product is sub-par then I’m sorry, it’s not likely that I will write about it.

And there you have it – a few ideas to help product creators get more coverage, not just on WPLift, but on blogs in general. If you’d like me to review your product then get in touch!



Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift and ThemeFurnace, find out more on my Personal Blog. Thanks!

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