Where are the Simple and Clean WooCommerce Themes with no “Feature Bloat” ?

Published on February 2nd, 2015

Last Updated on April 19th, 2021


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I run my own eCommerce site based on WooCommerce and am in the market for a nice clean theme, a troubling trend I have seen in my search to find a light-weight theme is the amount of themes with “bloated” features which slow the site down. Typically the trend is to have themes with large effects-heavy sliders, CSS animation effects, animated roll-overs, large background images and so on. While these may look pretty, in reality they are no good for running a functioning eCommerce store as any type of delay in loading, browser issues etc will cost you sales – I would rather shop at a site with a simple and clean layout which loads fast and lets me view the products quickly than be wowed by the latest CSS effects.

The main culprits for these types of themes are at ThemeForest where the overall trend for themes, not just eCommerce themes, is to pack as many features and options in as possible – all the highest sellers are these type of “multi-purpose” themes which many different page layouts, page builders, slider plugins etc so it stands to reason that more developers want to create these to maximise their revenue.


In my search for a new theme for my business I shortlisted lots of potential themes which is what I’m showcasing for you today, to be listed the themes have to be fast loading, present the items for sale clearly on the homepage, not be bundled with lots of extra plugins like page builders and they must also be clean and visually pleasing. A harder effort than you would think!

Free WooCommerce Themes


Storefront is the perfect theme for your next WooCommerce project. Designed and developed by WooThemes, it features a deep integration with our market leading WooCommerce plugin, several layout & color options to personalise your shop, multiple widget regions, a responsive design and much more. Developers will love it’s lean and extensible codebase making it a joy to customise and extend.


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GeneratePress is a lightweight mobile responsive WordPress theme built with speed, SEO and usability in mind. Create your website just the way you want it using the Customizer and see the changes take place right in front of you before you publish.


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Shopping theme is an Ecommerce omega child theme for WordPress. Shopping WordPress theme is designed to work with WooCommerce plugin. Start creating mobile friendly WordPress online shop with Shopping theme and WooCommerce.


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Eco Gray

Eco Gray is a great solution for small and medium businesses. Template suitable for any kind of Shop. Theme comes with the support of WooCommerce Plugin, Jetpack (logo and favicon). Your website will turn into a full-fledged, beautiful store with versatile functionality.


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JShop – is a great solution for small and medium businesses. Theme comes with the support of WooCommerce Plugin, Jetpack (logo and favicon), Contact Form 7 and Subscribe2. Your site will look awesome on big screens as well as on tablets and smart phones. Your website will turn into a full-fledged, beautiful store with versatile functionality.


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SmartShop Lite

SmartShop Lite has built in support and styling for Easy Digital Downloads & WooCommerce plugins. It can be used to setup an online store to sell digital & physical products. You can display featured products on front page. It also has a custom template for store page. This is a free WooCommerce theme but comes with a lot of premium features.

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AyoShop is a free WordPress Theme created for Genesis Framework and using WooCommerce. AyoShop is a clean and responsive eCommerce child theme. This WordPress theme suits any kind of online shop, for instance selling clothing, food, jewelry, etc. The theme was created by AyoThemes – an independent WordPress theme crafter.


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Create your website without touching a line of code. Make’s flexible customization features and a powerful drag and drop page builder make designing your site fun and easy. Build almost anything: a simple portfolio or photography site, an ecommerce business site, a minimalist blog, or even a professional magazine.


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Mystile is a clean, lightweight WooCommerce theme, designed as a canvas which you can use as-is, or easily create a unique design to match your products. The theme is responsive as standard, and comes bundled with plenty of options and alternate colour schemes.


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Commercial WooCommerce Themes


Fashionable is a child theme for Canvas designed with the fashion industry in mind. The lightweight, elegant design is perfect for stores with a large quantity of visually-led products – like clothing stores. The custom homepage template is tailor made for immersing visitors directly into your products.


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Show Off

Show Off is a theme with clean lines and an open-spaced design, that can be used to show off any content. Primarily intended as a blogging or business content-focussed theme, Show Off’s customisable homepage can be adjusted to showcase your content in the way you feel best.


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StorePro – minimal and modern WordPress eCommerce theme. Fully responsive design, a drag n drop home page (widgetized), banner slider, WooCommerce, custom widgets and more.

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Building your online store is really easy using this WordPress theme. You can install WordPress, WooCommerce, and PrimaShop in less than one hour and you can start selling your products. You can enable/disable any elements of your shop and product page, without technical knowlegde.


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Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift in 2010.