Plugin Launch: WP AdCenter – WordPress Advertising Management

Today I’m really pleased to announce the launch of my latest WordPress plugin: WP AdCenter. This is an advertising management plugin for WordPress which allows you to control all aspects of your website’s display advertising. I needed something to run banners here on WPLift (you can see the rotating banners at the foot of each post) and I wasn’t happy with the plugins that are currently on the market, so I contracted a development team and we created our own.

Plugin Features

Here is a run-down of the main features of the plugin …

Place Banners with Ad-Zones

Define as many Ad-Zones as you like – Ad-Zones are used to display the banners on your site. The Ad Zones can one banner at a time that rotates, or the can hold multiple banners which display at the same time. We include the standard IAB Ad unit sizes, but you are free to use banners of any size you like.

Create Multiple Campaigns

A campaign is one set of banners running within an Ad Zone – create as many campaigns as you like so you can carry out testing to see which is the most effective. You can set automatic start and end dates for your campaigns.

Place Ad-Zones with Ease

There are currently 3 methods to place the Ad Zones into your WordPress theme :

  • 1. With a Shortcode – Paste a Shortcode in any Post or Page
  • 2. Into Theme Files – Paste a PHP snippet anywhere in your WordPress Theme
  • 3. With a Widget – Drop a widget anywhere in your theme where they are supported

Multiple ways to add Banners

You can easily place your banner or adsense code or any other kind of media using the easy add a banner screen, upload one from your computer, link to a banner online or simply paste in the code your ad network has given you.

Detailed Statistics

You can view a graph for the statistics for every campaign you create, graph shows impressions and clicks on the same chart so you can compare. You can easily download the chart as a .PNG file or print it from the stats screen.

Sell Advertising Directly

Offer advertisers the opportunity to purchase advertising directly on your site, simply create what packages you would like to offer – either time based (eg monthly) or impression based. Then drop a shortcode into a page on your site and WP AdCenter will create a signup form for advertisers.

Automatically Collect Payment

Advertisers can pay online using Paypal, you will receive an email notification when an order is received and you can choose whether to accept or deny it.

Advertisers Can View Their Stats Online

Once you approve an advertisers order, they will receive an email with a username and password and they can login to your site and check a graph of their stats so they can see how their campaign is going.

Comments / Questions

If you have any questions or comments, I’d love to hear from you.



Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift and ThemeFurnace, find out more on my Personal Blog. Thanks!

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