How to Add Pinterest “Pin It” Buttons to WordPress For Free

Looking for a way to add Pinterest Pin It buttons when a user hovers over an image on your WordPress site? There are plenty of plugins that add generic Pinterest share buttons. But that’s not what I’m talking about in this post.

I’m talking about Pin It buttons like below that appear when a user hovers over a specific image:

pinterest pin it buttons

You’ve probably seen them around the web, right?

In this post, I’m going to show you how to add those same Pin It buttons to your WordPress site’s images…all without spending any money. But before you go running off to add your Pin It buttons, let’s talk about when it’s a good idea to actually use Pin It buttons on your images…

What Types of Sites Should Use Pin It Buttons?

Pinterest “Pin It” buttons can help your WordPress site…but I don’t think they’re a good idea for every single WordPress site.

First off, let’s go over what niches do the best on Pinterest…according to data. Those niches are:

  • Food and drink
  • Crafts
  • Home Decor
  • Women’s fashion

Second, while the demographics are changing now that 40% of new signups to Pinterest are men, Pinterest is still a predominantly female social network.

So…if your site is geared towards men (and not in one of the following categories), you might want to leave the Pinterest buttons off as they may be a waste of screen real estate. Conversely…if your site’s audience is predominantly women, then Pin It buttons are probably a better idea (at least according to the stats).

With that being said, men on Pinterest are interested in:

  • Photography
  • Art
  • Design
  • Home Decor

So if your site falls in one of those categories, it still might be a good decision.

What did we learn? WordPress sites about women’s fashion and/or home decor should absolutely add Pin It buttons! As should many websites targeting the other hot niches/demographics on Pinterest.

The only potential caveat there? eCommerce stores. Adding social share buttons to eCommerce product pages might lower your conversion rate…at least that’s what this single case study highlighted by VWO suggests. As is usually the case with these things, though – you’ll probably need to test it yourself to get any sort of reliable data.

Of course, there’s also plenty of overlap between these various categories, which means it might not always be cut and dry. Just trying to give some general guidance!

How to Add Facebook Pin It Buttons to WordPress

Pinterest does have an official plugin for adding Pin It buttons to WordPress but…I do not recommend you use it. First off, it hasn’t been updated in over two years. And while some people still report that it works, it’s an inferior option for a few reasons:

  • It doesn’t give you any control over which images have Pin It buttons. There are plenty of reasons you might not want Pin It buttons on literally every single image on your site.
  • I still don’t like that it hasn’t been updated, even if it does work.
  • The reviews aren’t very good.

Instead, I recommend a free plugin from Weblizar with a mouthful of a name – Pinterest Pin It Button On Image Hover And Post.

It’s super easy to use, but I’m going to take you through the process just to make sure you get everything up and running.

Step 1: Install and Activate the Plugin

Pinterest Pin It Button On Image Hover And Post is listed at, so you can install and activate it directly from your WordPress dashboard by going to Plugins → Add New and searching for it by name:

how to add pinterest pin it buttons to wordpress

Step 2: Configure the Plugin

Once you’ve activated the plugin, you’ll get a new Pinterest PinIt Button tab where you can configure a few things about how the plugin works:

Here’s what everything means:

  • Show Pin It Button In Post Displays a “Pin It” button after your entire post that allows readers to pin your entire post. This is NOT for individual images – it’s for the entire post. I’ll show you how this looks in a second.
  • Show Pin It Button In Page – The same thing as above but for pages instead of posts.
  • Show Pin It Button On Image Hover – this is the Pin It button that appears when a user hovers over an individual image on your page. Applies to both your featured images and the images you use in your content.
  • Show Pin It Button On Mobile / Portable Devices – self-explanatory – do you want to display your pin it buttons on mobile as well as desktop?
  • Pin It Button Color – choose which color the button should be when users hover over an image.
  • Pin It Button Size – choose how large the button should be when users hover over an image.

Once you’ve got everything configured, click the Settings button to save your changes. Then, your Pin It buttons should be live! Here are some examples of what the various settings do…

How Your Pin It Buttons Will Look

I set up a quick post to show you the various types of pin buttons that the plugin adds.

If you have:

  • Show Pin It Button In Post = YES
  • Show Pin It Button On Image Hover = YES
  • Pin It Button Color = RED
  • Pin It Button Size = SMALL

Your front-end site will look like this:

And if you turned Show Pin It Button In Post off and made the button large, your front-end site would look like this:

Pretty dang simple, right?

Other Plugins to Add Pinterest Pin It Buttons

While I think the above plugin is about as simple as it gets for adding Pin It buttons to your images, you might not even need a dedicated plugin.

That is, if you’re using a more full-featured social sharing plugin, it might already include the ability to add Pin It buttons to your WordPress site. For example, Easy Social Share Buttons, the plugin we use at WPLift, includes that functionality in the core plugin. And there are tons of other full-scale social sharing plugins you can choose from.

You can find some other Pin It-specific buttons at But honestly, none of them look like better options than the plugin I featured above. While I haven’t tested every single option, they’re generally:

  • Out of date
  • Poorly rated
  • A combination of the two

Wrapping Things Up

For sites in niches that do well on Pinterest, adding Pin It buttons is a great way to get more traction from your content. Instead of only allowing readers to “pin” your entire post as most social sharing plugins do, you’ll let your readers pick and choose exactly which images they want to share.

And with Pinterest Pin It Button On Image Hover And Post, you’ll be up and running in no time, and at zero cost. So…give it a test and see if your Pinterest traffic jumps up!

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Colin Newcomer

Colin Newcomer

Colin Newcomer is a freelance writer and long-time Internet marketer. He specializes in digital marketing, WordPress and B2B writing. He lives a life of danger, riding a scooter through the chaos of Hanoi. You can also follow his travel blog.

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