Increase your Newsletter Subscribers with a Popup Plugin

Pippity is a new plugin from the people behind Headway Themes which allows you to create a user-friendly popup in a lightbox overlay on your site to try and catch people’s email addresses for your mailing list. You may have seen one on WPLift as I have been running it for the last week or so to test it out. So how did it do ?

As you can see from the image, I was averaging just one signup per day from the signup form in the sidebar. Since adding the plugin, signups have increased to around 5 per day so a 500% increase in signups, I have seen other people have had the same results so if your list is important to you then its a good plugin to consider. In this post I will show you the back-end and how to configure it etc.

Install The Plugin

Once you have bought the plugin, you will receive a zip file with the plugin so visit “Plugins” > “Add New” > “Upload” and upload the file.

Once you have activated the plugin, you will see a new menu option added called “Pippity” – click this and the first time you will be prompted to enter your license key :

Create Your Popup

You can now click “Create Popup” and start making your first popup with the wizard. The first option is to choose which style of popup you would like – there are 8 different styles for you to choose from. I chose the “Sharpe” style one for my blog.

Which ever one you choose will appear in the preview window and as you go a long through the steps you will see it updated in real-time :

Customize The Text-Styles, Images and Overlay

After you have clicked on the style you want, the wizard slides to the next stage which allows you to pick the color and fonts for the text, you can choose which color for the overlay and the opacity for it. If you chose a popup style with an image, you can upload that ( if you wanted to include an image of an eBook for example). Once you are happy with the look of your popup, click “Save & Continue”

Customize The Copy

The next section is where you can edit the actual wording of your popup to say what you want – there are boxes to enter the heading, main text, name and email input labels and the sumbit button text :

Set the Popup Behaviour

Now you have your popup design set, you can choose how you want it to display – you can set a time before it appears, whether to launch it when someone reaches the end of an article, the amount of page views before it appears and how often to show it to someone after they close it.

Connect Your Newsletter Service Provider

The final step is to paste the code from your mailing list provider into the box and the plugin will grab what it needs from that to make your popup function. I talked about getting a dedicated provider to host your lists here.


Once you have your popup running, a feature I like is Analytics – the plugin keeps a record of impressions and your conversions and you can even do A/B testing with different types of popups to see which one performs the best.


This a really well-made professional plugin, if your newsletter is important to you ( which it should be!) then its definately worth a go – the cost of $49 is not much considering what a 5 times increase in subscribers could be worth over the long term.

I did have a couple of small gripes with the plugin though – 1. The font choices, there are loads of fancy fonts but not the standard web fonts – I wanted to just use arial or helvetica as I dont like the look of the font choices included but there was no option for that. 2. The popup doesnt seem to work in Internet Explorer – I tested on a couple of computers, Firefox, Safari, Chrome were all ok but not IE.

I did see an option in the menu to upload themes so hopefully there will be some new ones coming out soon, also allowing you to design your own themes would be a big bonus to allow you to match it to your site design better.



Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift and ThemeFurnace, find out more on my Personal Blog. Thanks!

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