How We Work: A Look behind The Scenes at Moove Agency

Published on February 11th, 2014

Last Updated on June 15th, 2020

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Moove Agency

Moove are a design agency based in trendy Hoxton, in London UK who specialise in developing websites with WordPress and have worked on some pretty cool projects. In the third part of our “How We Work” series ( you can view previous interviews on this tag.) I talked to co-founder Ilona Filipi about they day to day running of such an agency.


Could you tell us a little about your company background & how you became involved with WordPress?

When we co-founded the agency 4 years ago, we used to offer general web design and development services. However, what we noticed is that many of our clients were asking us to use WordPress as the CMS for their site. This gave us the initial experience designing and developing sites for WordPress. After one year we came to the conclusion, that WordPress is the best CMS to use for the type of websites that we develop due to its user-friendly administration and built-in SEO functionality. From that moment, we started to specialise in bespoke WordPress development.

The team posing in their office!

Who were the founders and how many staff do you employ now ?

The agency was cofounded by myself (Ilona Filipi) and our Art Director, Adrian Restantia in early 2010. We both used to be freelancers for many years before we established the agency and came to a point where we knew that the only way forward was to start an agency. There is only so much you can do as a freelancer – to start approaching large clients and work on big, exciting projects, you have to build a team or be a part of one. So we decided to build this dream team and dream agency, and co-founded Moove.

Team meeting in a local coffee shop
Team meeting in a local coffee shop

The agency currently has 10 members of staff (2 Account Managers, 2 Designers, a Project Manager and 5 WordPress Developers). We are growing and are looking for experienced WordPress Developers all the time.

You can also view our slides “Running a WordPress Agency, Lessons Learnt” from a presentation we gave at the last WordCamp London (

Account managers regularly deliver training
Account managers regularly deliver training

Could you tell us a little about your work premises ?

We have two offices, one in London and one in the Czech Republic where we have our team of WordPress Developers. The London office focuses on business development, project management, design and creative direction whilst the Czech office is home to our 5 WordPress developers.

Adrian and Ilona preparing for meeting
Adrian and Ilona preparing for meeting

It’s important to us to have a really nice creative space where our team feels inspired and encouraged to produce their best work. This year, we will be on the hunt for a new office space to accommodate our growing team.

What does a typical day look like for you ?

I have three main roles: business development, project management and people management and any one day is focussed on these three areas. I market the agency and this includes everything from pitching to networking to presenting at conferences. I really enjoy building relationships, generating new leads and winning new business. I have a technical focus on project management, looking after some of our key accounts, ensuring projects are delivered on time, on budget and to the quality that we strive for at Moove. I am passionate about developing our staff and much of my role is dedicated to hiring, developing and supporting our team of fantastic people.

More Training
More Training

What are you plans (if any) to expand ?

Our immediate plan is to expand our development team to satisfy the growing demand for our WordPress services.

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In our experience, it takes three months to find the right person and train them to deliver WordPress websites to the high standards that we care about at Moove – we’re passionate about good quality work, whether that’s design, information architecture or WordPress development.

Staff Meeting
Staff Meeting

We are also planning to release our first WordPress plugins to the open source community, help organise the next WordCamp London, and finish an exciting upgrade of our case studies .

Where do you see the future of WordPress ?

The future of WordPress is bright! We know that 21% of the web runs on WordPress and this number is growing. WordPress has impressive momentum and I predict that it will become the CMS of choice for all websites.

The question is what will be next? I think we can look forward to WordPress evolving in to a platform, a platform on which we can start developing full-scale applications. Just like the PHP frameworks or Ruby on Rails, we will be able to start development of an app on WordPress. That’s quite an exciting future for us as a WordPress agency.

From the user perspective, I would like to see WordPress core supporting ‘live editing’ so that the user can update their website from the front end, without needing to login to the administration. That would be a great development and undoubtedly accelerate the spread and popularity of WordPress.

Follow @MooveAgency and @IlonaFilipi on Twitter or subscribe to their newsletter for latest news and insights delivered to your inbox.

Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift in 2010.