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Improve Your Website Conversion Rates with Heat Maps: Free PTEngine Plugin

Last Updated on March 27th, 2021

Published on March 26th, 2015

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If you want to find out more about what your visitors are doing after they’ve arrived at your website, PT Engine is a service you should take a look at.

Getting traffic to your website is only half of the battle when it comes to running a successful online platform. Improving the way your visitors interact with your website and its content is where the real rewards are reaped. Whether you are selling products online, or you just want your blog readers to interact with your website in a certain way, it will be impossible to optimize your platform without a clear picture of the current situation.

As you can only improve what you can measure, PT Engine aims to give you all the tools you need to monitor and measure user engagement and interaction with your website. This allows you to see what your visitors are doing on your website, and where there is room for improvement when it comes to improving conversion rates – no matter what your end goal.

As there are plenty of analytics and optimization services for WordPress users to choose from, this PT Engine review will help you decide if this is the right tool for improving the conversion rates of your website.


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PT Engine Features

One of the key features of PT Engine is that it gives you access to heatmap tracking. This service shows you exactly where your visitors are clicking on your web pages. Short of sitting behind your visitors and watching over their shoulder, this is one of the best ways to understand how your visitors are interacting with your website and its design.

Heatmaps are so valuable as they can quickly show you which links on your website are getting the most attention. You can then optimize those links to point to your most important pages, such as product listings, or other goal-related content.

Furthermore, after activating heatmap analytics on a website, it’s not uncommon to learn that your visitors are clicking on areas of the pages that aren’t actual links. Something in your website’s design might look like a link – whether that’s some text or an image – and your visitors are clicking on it, with the expectation of being taken somewhere else.

By being unaware of this, and failing to rectify the situation, you are not only missing out on clicks from your visitors, but you could also be frustrating them by not meeting their expectations. If a user takes the time to click on what they think is a link, and nothing happens, the experience probably won’t be a positive one for them.

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PT Engine Sources

The PT Engine heatmaps go beyond just monitoring user clicks. They also track user attention levels. This can tell you how what percentage of your pages your visitors are viewing, and what portion of your visitors are scrolling down the page.

The reports can also be segmented by device. This allows you to view how different users on different devices, such as smartphones and tablets, are interacting with your content. This gives you an easy way to see how well your website is optimized for mobile and desktop devices.

PT Engine Devices

With PT Engine, you can also set up custom goal tracking to establish which percentage of your visitors complete your chosen goals. This could include clicking on a certain link, watching a video, or downloading a file.

As all the tracking data and results from PT Engine are accessible in real time, you can make changes to your website and its content and start getting user feedback instantly. This gives you the ability to see what effect your optimization efforts are having, in real time.

PT Engine Data Sources

In addition to the above features, you also get access to more traditional user analytics reports. This covers the geographical location of the visitors, the most popular pages, traffic sources, and much more.

PT Location

WordPress users can integrate their website with the service via a free plugin. This then allows them to view their analytics reports directly from within their website. Alternatively, they can login into the PT Engine website and get access to more detailed reports.

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PT Engine Pages

Getting Started With PT Engine

As PT Engine offers a free trial of their service, you can quickly signup through their website, simply by entering your email address and a password.

While PT Engine can be used to monitor how your visitors interact with any website, WordPress users can get up and running very easily. The free plugin from PT Engine gives you a quick way to add the necessary tracking code to your website.

After activating the free, plugin, you can either create a new account through your website, or enter your existing login details to get started.

From the PT Engine Data Center on the back end of your WordPress website, you can then view your visitor analytics in real time.

PT Engine WP Dashboard

While the integrated data center gives you lots of useful information, you can log into the PT Engine website to get even more details user analytics.

PT Engine Pricing Options

Including the free option, PT Engine is available on five pricing plans:

  • Free: 50,000 page views p/m, 1 heatmap, 1 domain
  • Bronze: $19 p/m, 50,000 page views, 20 heatmaps, 2 domains
  • Silver: $39 p/m, 100,000 page views, 50 heatmaps, 18 domains
  • Gold: $79 p/m, 300,000 page views, 100 heatmaps, 50 domains
  • Platinum: $149 p/m 1,000,000 page views, unlimited heatmaps and domains

The higher plans can be used across multiple websites, with multiple heatmaps. This makes PT Engine a great choice for anyone managing multiple websites, and only wants to pay one monthly fee.

View the full details of the PT Engine pricing options

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If you want to add heatmaps and advanced user analytics and tracking to your WordPress website, PT Engine certainly makes it very easy to do so.

The free, entry level pricing plan is a great way to get started and combined with the simple setup process, you can have this tracking service up and running in no time at all.

While this user interface isn’t as attractively designed as some other similar services, it does provide you with all the information you need to gain a better insight into how your visitors are interacting with your website.

Once you have access to this data, in an easy to read format, you can begin optimizing your website and its content to improve your conversion rates in order to really start seeing some meaningful results from your hard work.

Find out more about PT Engine »

Joe has been using WordPress for many years and spends his time creating content for a wide range of websites and blogs. If you need compelling content for your blog, visit his freelance services portfolio now.