WooCommerce is the best e-commerce plugins available in the WordPress ecosystem. You can setup impressive stores using WooCommerce and can customize it the way you want (with awesome WooCommerce Themes).
When I first tried my hand at WooCommerce, I was amazed by how much you can do with a single plugin and that too without touching a single piece of code.
You can set up your store, add a good layout, add as many products you want, incorporate techniques to create your shop as engaging as possible, coupons, orders, and whatnot!
When it comes to customer emails, WooCommerce offers pretty standard and generic templates which do the job but are limited when it comes to design customization. So what can be done about it?
In this article, we will check out plugins that can help you in customizing the email or the WooCommerce email customizer plugins for easy designing.
But before we dive into the email customizer plugin list, let’s briefly learn why you need to customize your emails to make them look better if they are doing their job good enough.
Why Should You Customize WooCommerce Emails?
The leading reason that custom designed emails are highly suggested is simply because of branding.
When your customer receives an email regarding the product they just bought, they expect the email to reflect the brand and the level of professionalism of the company. If you have a well-crafted email, it will help you in strengthening the relationship with the customer.
On the other hand, if the users receive a mail which is nothing but a logo and some plain text, chances are your customer will judge your brand image based on that email. You do not want to leave the reputation of your business in the hands of generic and dull email, right?
So, I believe you now know how important it is to customize your emails. Besides, having well-crafted emails will make you look good!
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Here is a list of some advantages of sending customized and styled emails for WooCommerce.
Advantages of having your WooCommerce emails customized
- Impressive and visually attractive emails.
- You can customize the emails and design according to your needs.
- Good looking emails increase conversions and engagement.
- You can make the emails interactive if needed.
- It helps in making the business look good and professional.
Now we are aware of why we should be customizing our emails, let’s have a look at how you can tailor the emails with the help of WooCommerce email customizer plugins.
Metorik is really impressive if you are looking for a good WooCommerce email automation tool. This tool is not made specifically for customizing WooCommerce emails, but the amount of customization and control you get for your emails with this tool is something which is not available on any other plugin in the list. It’s a great tool for creating dashboards & reports for your WooCommerce store.
Metorik allows you to create and schedule automated emails for your users and enables you to add certain rules regarding when that mail gets out.
For example, you can automate emails to go out when the user has not purchased in the last six months, or it is time for their subscription renewal and what not.
You can engage your customers by sending them highly-targeted automation emails based on the data such as their purchase history, subscription, order dates, coupons used, and even custom meta fields. You can see the list of customers live while you are adding rules! How cool is this?
Coming to Customization of Email, Metorik offers pretty good options here as well as you can choose a layout from the two given options and add your subject line along with variables.
If you want, you can even alter the layout further and add custom CSS option in the advanced settings. You get the editor to enter and type your custom email and target them to a specific user group. You can even add custom coupon codes for your users for customer retention.
- Advanced targeting
- Custom rules and segmenting system
- Easily compose emails
- Include dynamic discounts
- Email activity reports
- Predesigned templates
MailPoet is an all-in-one email marketing solution designed specifically for WordPress and WooCommerce. Directly from the WordPress dashboard, you can create and send newsletters, welcome emails, latest post notifications, and automated WooCommerce follow-up emails.
Included in their WooCommerce email marketing features, is an in-built WooCommerce email customizer which allows users to style and edit the layout of the transactional emails their store sends.
Editing is made easy with MailPoet’s visual drag-and-drop email editor. You can change the font and color styles used across all of your store’s email templates, as well as add in new columns, images, CTAs, and content areas.
The plugin also includes transactional email sending, so you can be sure those important order emails reach your customers’ inboxes.
If you’re looking to improve your WooCommerce email marketing strategy, MailPoet also has all the tools you need to do this. Set up automated purchase follow up emails based on the specific product or category of the product purchased, at a schedule that suits your business. And recover lost sales with a series of automated abandoned cart emails.
MailPoet is a great option if you’re after an all-in-one solution for your email marketing, which has the added bonus of operating inside your WordPress dashboard.
- Visual drag-and-drop editor
- Powerful features that go beyond customizing WooCommerce email templates
- Detailed stats and analytics that show revenue per email
- Comprehensive automation and segmentation options
- Email sending service included
Price: Free up to 1,000 subscribers. Plans start at €13/month.
YayMail – WooCommerce Email Customizer
You might know whenever a customer places an order on your website they will receive automated emails from WooCommerce. This is a very good chance for you to leave a brand impression and encourage your customers to come back for more.
Fortunately, YayMail is coded with conversion rate optimization in mind. This WooCommerce add-on not only help you customize every email but also trigger clicks and boost your cross-selling strategy.
With YayMail, it’s easy to add buttons, call to actions and tweak multiple columns to deliver the best end results to your customers. Using built-in shortcodes, you can personalize the emails, embed related links and proceed with other promo ideas.
The video below shows you how to quickly customize your email:
- Change header logo and adjust its size
- Tweak background and text color
- Add Call-to-Action button
- Save the email sample and send a test email
Now you can go ahead and install YayMail for free at WordPress.org/YayMail.
- Great drag and drop UI/UX
- Live preview editor
- Tons of shortcodes
- Copy & paste element
- Email templates (coming soon)
4. WP HTML Mail – Email Designer
This plugin is much more than just an email customizer for WooCommerce. Over the last few years, WP HTML Mail grew to the all-in-one email template solution for WordPress. Just create your design once and use it for all your emails. It works with most contact forms, BuddyPress and also for emails sent with built-in form builders from Elementor or Divi.
Since version 3.0 the template designer offers a collection of more than 20 professionally designed templates you can customize and of course you can still create your own from scratch. All these customizations can be done without any coding. While other plugins still rely on masses of option fields or the theme customizer this plugin has a new editor based on the block editor React components which makes the interface clean and smooth.
The general template has settings for
- an email header which can either be an image, a text or both (supports retina images)
- background colors for each part of the message
- different font settings for content, links, and headlines
- a footer which can contain formatted text and links
This is what many email templating plugins do but the really interesting parts are in the WooCommerce extension of the plugin. You can’t just drag and drop predefined blocks of the message but edit every single word of the content and insert placeholders from a simple dropdown menu for each checkout field like first name, last name, address and any order details like date, order number, payment method and many more. This even works with custom checkout fields, meta fields (or ACF fields) from order objects or meta fields from products.
The same also works for the products table where you can add or remove columns, change the image size (or just remove the image) and customize the appearance of every table cell. So you can choose one font styling for the product name and another one for the price, select different border styles, alignments, paddings, colors, etc.
If you want to simplify the admin emails like the new order notification for example you can disable header and footer for this message or remove the product images and any other information which is not important for the shop manager.
Although the drag&drop content editor is only available for WooCommerce core emails, all additional WooCommerce emails created by 3rd party extensions automatically use the template and have several additional options to change the appearance. This works for WooCommerce subscriptions, WooCommerce bookings and dozens of other extensions. Another feature which is hard to find in similar plugins is the compatibility with WPML and Polylang to translate your custom WooCommerce email content to all the languages of a multi language site. This sounds like a whole bunch of features but nevertheless it doesn’t take more than a few minutes to create your emails.
- Drag and Drop Email Builder
- Content editing for all WooCommerce core emails
- Works with all emails, not just WooCommerce
- translatable with WPML and Polylang
- professionally predesigned templates
5. Drag and Drop Email Customizer for WooCommerce by Flycart
This is another impressive email customizer which offers Drag and Drop functionality for the email builder. If you wish to create or customize a WooCommerce email type, you can simply select the email and a sample to start customizing it.
You can add a logo, body text, footer, header, paragraphs, social icon, and even images along with many other elements to make your email looks more intuitive and professional.
Often most of the emails customizers will allow you to customize just the header and the footer, but this customizer enables you to build and alter the emails with an easy to use drag and drop email builder.
Another great feature of this customizer is that it offers good blocks elements like coupons which offer the customers a single use, next purchase coupon code. Elements like this can add up to a lot when it comes to customer retention. This functionality is added with the help of Flycart’s other product, Retainful which specializes in cart conversion optimizations.
You can customize all the 11 default emails of WooCommerce from new order to completed order with its customizer.
It is one of the most trending WooCommerce email customization plugins in the Envato marketplace and comes with pretty good support as well!
- Drag and Drop email builder
- Impressive customization options available
- Head, footer, and full body customization available
- Coupon code element feature
- Predesigned templates
Metrilo is a powerful analytics, CRM, and email marketing automation tool all wrapped into one.
You can send emails to all your customers, individual customers, or very targeted customer segments. For example, you could email only customers who purchased a specific product or used a specific coupon.
Because it’s a CRM, you can also tag specific customers and use those tags to send emails, as well.
Where this gets really powerful is that you can also set up automated email sequences based on these same segmentation rules, which lets you send highly targeted emails based on customers’ actions.
For example, you can easily set up abandoned cart sequences, even creating different abandoned cart emails based on a customer’s behavior – like one series to new customers and another to repeat customers.
To design your emails, you can use a visual drag-and-drop builder or stick with your own HTML or a simple text editor.
Basically, if you want something that can not just help you send emails, but also help you send more effective, personalized emails, Metrilo is a great option.
- WooCommerce CRM
- Detailed analytics
- Send emails based on customer behavior or segments
- Visual drag-and-drop email builder
- Predesigned templates
Price: Starts from $119 per month
7. Visual Email Designer for WooCommerce by Smackcoders
Email customizer WooCommerce is available on WordPress.org marketplace. This customizer allows you to send customized emails to your customers based on WooCommerce order status.
You can create your own template for each WooCommerce order status individually for every product or even a single or specific product to a group of products in the same category.
The product also has a premium version of the plugin, which adds a lot more functionality to the customizer.
One notable feature which sets it apart from other WooCommerce email customizers is that it offers one additional custom order status, which is Product Delivered. This status informs the customer that the product has been successfully delivered.
Also, when it comes to designing, it is pretty easy. There are three templates category that you can go with:
- Order based template
- Product based template
- Category based template
To create an order based template, you simply need to add a new template and give it a proper name. Choose the order based type or the action from the drop-down menu and choose a template from the list as well. Click on the next button and customize the template as you want and then click on the Add/Update template button.
This customizer also allows you to create a unique design for New Order email for each product separately. You can do this by simply choosing the Design Template Type as Product and selecting the product. Now design the template and add the template.
If you have lots of products in your store and wish to reduce your New Order email customization, you can select the Template type and category and can design an email for all products in that category.
Price: Free and Paid version available for $99.99
8. Email Customizer by WooCommerce
Email Customizer is a plugin made for WooCommerce by WooCommerce. Since it is developed by the WooCommerce team, it is obviously the most reliable one in terms of compatibility.
This is a highly preferred choice if you want to stay with the native WooCommerce style customization.
This customizer is not at all about loud and sassy customizations, but rather it is about how you can make your custom email look good while keeping the Minimal design.
WooCommerce is all about simplicity, and so is this customizer. If you want a tool to customize your emails with lots of colors, images, and effects, then this plugin will not be your ideal choice.
If you are looking for a simple, minimal, clean UX, then go for the native WooCommerce email customizer.
- Customize the design of all the emails
- Make visual edits on the builder/ customizer
- Drag and drop built-in WordPress Customizer
- No coding knowledge required
Price: $79 for Single Site
9. Decorator – WooCommerce Email Customizer
Decorator is a pretty straightforward WooCommerce email customizer tool. It is designed for simply one task, which is to create a separate instance of the customizer tool and then allows you to create changes to WooCommerce emails using the customizer.
This plugin does not come with drag and drop compatibility but can do a lot of customization if you are looking forward not to make changes to the positioning of the elements.
You can change the header styling, footer styling, heading 1, 2, 3… 6. and can add custom styles as well. Moreover, you can change the font size, font family, text color, and the link color of almost every part of the template. Apart from all this, you can add images to the header and can alter the content of the footer as well.
To launch decorator, simply go to WooCommerce settings and then click on the email tab. Now click on the Open Decorator button at the bottom to launch it. Go ahead and make the changes as per your wish, and once you are done, click on the publish button.
- Works on native WordPress Customizer
- Simple email customizations
- Alter various parts of the email
10. Kadence – WooCommerce Email Designer
Kadence is another great tool that lets you easily customize the default transactional email templates.
You can edit the design with the help of native WordPress customizer for live visual edits and changes. With Kadence, you can even customize the text and templates of WooCommerce without touching a line of code.
This plugin is built on the code structure of Decorator and shares a lot of features with the Decorator plugin. But as compared to Decorator, this plugin offers many more styling options.
A good plus of this plugin is that it offers pre-built templates which you can import with a single click. Even you can customize the layout, styling like font and color of your loaded pre-defined templates.
You can select which email you are editing by going to Email Type and Text > Email Type in the customizer and selecting the type there.
- Live editing WooCommerce emails
- Import pre-built templates feature
- Customize the font, text, color, and other aspects.
- Easy Import/Export of your custom settings
- Real Inbox email testing
11. Email Customizer for WooCommerce by cxThemes
This plugin is one of the top-selling WooCommerce email customizers for WordPress on CodeCanyon.
It enables full customization of your WooCommerce emails and you can alter the colors, header and footer format, social media links, custom links, and can customize the text as well.
Customizer allows you to alter or tailor what the user sees and reads before you send it to them so you can double check the data and the styling before it reaches the user.
As this is based on a live editor, you can see the changes, modifications, and alterations that you are making to the email template while doing them live.
- Customizing colors and other attributes
- Header and Footer branding
- Adding custom navigation links
- Option to add social media links
- Customize the text of the email
12. WooMail – Woo Email Customizer
WooMail is also a drag and drop builder based email customizer which comes with 10+ predesigned amazing WooCommerce email templates.
This customizer will allow you to effortlessly customize the WooCommerce emails and change the way they look using the customizer, preview them, and send test emails to see their design and efficiency in live action.
Another great plus of this plugin is that it offers products recommendation feature which when enabled will add other products recommendation in the emails and will encourage the customers to come back to the store and check out other products as well.
As I mentioned earlier, this customizer comes with pre-designed attractive templates which you can use in your email customization. All the templates are made specifically for WooCommerce stores so they will probably have all the things you will require in them. If you want to make any alterations, then you can take the templates as a base and start customizing them to create your own custom template. Pretty cool, right?
- Extensive customization available
- Visual live changes
- 10+ Predefined templates
- Testing features and email preview
- Unlimited custom shortcode
13. WooCommerce Email Customizer by Themehigh
This plugin is another great solution for creating impressive transactional emails. Although this is not a drag and drop builder by it allows you to create and customize your email using a very simple and interactive “choose-and-add” builder.
This being a live builder will allow you to see the changes you are making to the template in real time.
The builder is equipped with more than 15 creative elements which you can use to create and customize the template.
If you are looking for a plugin which allows you to customize every email type, then this is a really good option that you can go with. The Templates tab under the email customizer allows you to assign and change your custom made template to the respective email type.
- Choose-and-add Builder
- Live customizations
- 15+ useful elements
- Ease of assigning templates
- Add hooks from WooCommerce emails
- Dynamic data with placeholders
Price: Starting at $39
14. YITH WooCommerce Email Customizer
Yith is another intuitive builder which you can go with if you are looking forward to making a lot of customization and simply want a good looking template.
The plugin has a customizer which allows you to make changes to the already existing templates.
You can choose a Template style and can make changes to it and add links and other data by simply selecting and changing the options.
You can customize the header, appearance, typography, custom links, order details table, footer and can add social links as well.
This plugin does not come with a live preview option but has a quick preview template button which displays the template upon clicking. Once you have designed a template, you can assign your custom templates to different email types.
- Easy and quick customizing
- Four pre-designed layouts
- Custom template for WooCommerce emails
- Assign different email to each type of email
- Add social media links
- Preview and testing option
Price: Starting at $69.99
Over to you! Which WooCommerce email customizer plugin is for you?
Now since you have all the WooCommerce email customizer plugins available to you, you can go ahead and select whichever you like to beautify your WooCommerce email types and put an end to boring and dull emails.
Let me know your thoughts on these plugins and which one you liked the most by commenting down below!