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Divi vs Elementor: A Detailed Page Builder Comparison

Last Updated on April 22nd, 2021

Published on June 12th, 2019

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Divi vs Elementor, which page builder should you choose?

It’s the debate that has divided opinion in the WordPress community like little else, a debate about which of these two leading page builder tools is the best option for creating attractive, dynamic websites quickly and easily, and a debate that we plan to settle once and for all in this very guide.

Not that it’s going to be easy. 

Over the past few years, both the Elementor Website Builder and the Divi Theme and Page Builder bundle have both revolutionized the way we create websites with WordPress. In the process, each tool has inspired a large, devoted following thanks to the way they make it possible to build professional-quality sites with minimal technical know-how and minimal costs.

The truth then, is that both are excellent options for creating your site, meaning this isn’t necessarily about which WordPress page builder is best, but rather which one is best for you.

To help you decide that, we’ve put these two platforms head-to-head to head in the following in-depth comparison.

What is Divi?

what is Divi theme

Divi is a page builder tool similar to Elementor or WordPress’ own Gutenberg block builder that forms part of a complete WordPress tool kit sold by Elegant Themes.

The company used to offer the Divi page builder as a stand-alone product, but these days you’ll find it bundled in with a WordPress theme of the same name, hundreds of website layout packs, and extra tools.

If you’re serious about not just making a professional-grade website but about using that website to grow a business, then this complete package may well appeal, but don’t dive right in until you’ve seen what Elementor has to offer.

What is Elementor?

what is Elementor

As we mentioned in our complete Elementor review, the Elementor plugin is a page builder tool that gives you the ability to combine the functionality and flexibility of WordPress with the effortless drag-and-drop approach to website creation that you might be familiar with from tools like Wix or Squarespace. 

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Like Divi, this popular WordPress plugin comes with an abundance of templates, and template kits, as well as additional tools such as popup builders, form builders, and other add-ons.

Divi vs Elementor: Similarities

One of the main reasons why even the most experienced WordPress experts have a hard time deciding whether Divi or Elementor is better is that the two have a lot in common.


These similarities include:

Drag-and-Drop Visual Editor 

Divi vs Elementor: Similarities

Both Elementor and Divi are primarily designed to be used as a front-end visual editor in which you simply drag and drop various website elements (text blocks, media, forms and so on) into place. 

Both allow you to either start with a completely blank page and create your own unique design, or to choose from one of the countless pre-made layouts available and customize them to your needs. 

The idea behind this is that it takes much of the hard work and hassle out of creating quality websites.

You don’t need to know anything about coding or the technical aspects of website design. All you need to know is how to click on the different elements of your page and fill in the relevant details in order to customize them.

Elementor provides this functionality by presenting all of the various available elements on the right hand of the screen so that you can quickly select the one you want and pop it into place. 

Divi, on the other hand, has a unique interface that presents you with a full-width view of your page-in-progress and no fixed menu of elements on the screen. Instead, you have to hover over each element on the screen and work with the buttons which appear on the screen for that element.

If you ask us, Elementor’s approach is not only easier to use but it is also much more intuitive. That means you get to less time figuring how to make your pages and more time actually making them.

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Editable Content Templates 

One of the things we love about both Elementor and Divi is that they come with pre-made content templates which makes the process of creating your site even simpler.

Rather than using the aforementioned visual editor to build a site from scratch, all you need to do is load up a template, change a few key details, and voilà, you’ve yourself a great-looking site. 

If you’re using Elementor, you’ll find that the free version only comes with 40 pre-packaged templates while the Pro plan offers over 150 official Elementor templates.

In terms of numbers alone, Divi dwarfs this, offering an impressive 1,100+ pre-made templates for you to choose from.

When it comes to deciding which is better between Divi and Elementor, it should really come down to which tool offers the best templates and/or template packs for your particular niche.

Both offer pre-designed template sets for specific businesses. So, if you were launching a website for a restaurant, you could choose a package that has a homepage template as well as a menu template, a booking template, and a contact template, saving you the time and energy in creating each one from scratch.

Widgets and Modules 

Widgets and modules allow you to add extra functionality to your website beyond basic text and images. 

This functionality generally includes things such as:

  • Blog post lists
  • Buttons
  • Calls to Action
  • Countdown times
  • Contact forms
  • Google Maps
  • Media players
  • PayPal buttons
  • Portfolios
  • Pricing tables
  • Testimonials.

Elementor offers 40 basic widgets in their free version, plus an additional 40 extra ones if you sign up for the pro plan, making for a total of 70. 

Divi, on the other hand, only offers 40 widgets.

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Elementor Pro, therefore, offers greater flexibility and variety in terms of the functionality you can add, but really, Divi’s 40 widgets do practically everything most users could want to do with their websites, meaning there isn’t *that* much of a difference.

Excellent Support and Documentation

Divi vs Elementor: Support and Documentation

Both plugins provide excellent documentation and an array of tutorial articles and videos to guide you through each phase of the process. 

So, if you do get stuck, you know you’re never too far away from getting the help you need.

If going through that documentation doesn’t solve the problem for you, both offer round-the-clock premium support via Live Chat.

Each also has their own extensive knowledge bases which have been gradually built up over several years and contains a wealth of knowledge about all aspects of using these two plugins.

Divi vs Elementor: Differences

So far, we’ve seen that both plugins are pretty evenly matched when it comes to simplifying the process of making attractive, functional websites, but what separates the two apart?

Next, let’s look at the key differences between Divi and Elementor and what this may mean for you in terms of deciding which one to use.

Divi Offers Split A/B Testing 

Divi vs Elementor: Split A/B Testing

If you’re serious about growing a business online, you’ll no doubt like the fact that Divi offers its own in-built split A/B testing system.

This means you can try out different designs, different website copy, or even different Calls to Action to see which is the most effective at helping you achieve your business goals.

Elementor doesn’t have this feature, though you can still carry out A/B testing by combining Elementor with Google Optimize.

Elementor Has a Better Third-Party Marketplace 

Divi vs Elementor: Third-Party Marketplace

One thing we like about both of these plugins is that they’re compatible with a wide range of third-party add-ons which provide the kind of functionality not included with the core tools.

Both plugins provide these add-ons through fairly expansive “marketplace” directories where you should be able to find a tool to do just about anything you need, thought of the two, Elementor’s is certainly the biggest.

While we rarely value quantity over quality here at WPlift, this is one area where we’ll make an exception, as the more third-party tools you have available, the more freedom and flexibility you’ll have to create your site.

Divi Has an Excellent Wireframe Mode 

Divi has a great feature called Wireframe mode which switches your view of your site from being content-based to layout-based.

If you need to move your content blocks around or if you just need to get a quick glimpse at the structure of your page, this tool can be invaluable.

Elementor does offer something similar that it calls Navigator, though it’s nowhere near as simple or as effective as Divi Wireframe.

Divi vs. Elementor: Who Performs Better?

We’ve taken a look at how Divi and Elementor compare in terms of their features, but which page builder plugin is going to have the biggest impact on your site’s performance?

To test this out, we created two sample pages, both using the Marmot WordPress theme

We used Elementor Pro to create one page and the Divi plugin to create the other.

Each page had the exact same features:

  • 1 x heading
  • 1 x image
  • 1 x text box with three lines of text
  • 1 x contact form
  • 1 x Call to Action button.

The Divi-created website produced the following results:

  • Total Page Size: 589 kB
  • Total HTTP requests: 29
  • Page Load Speed: 1.4 seconds.

The Elementor site produced:

  • Total Page Size: 488 kB
  • Total HTTP requests: 40
  • Page Load Speed: 2.1 seconds.

To sum up, the Divi site loaded faster (perhaps thanks to the built-in script optimization feature) but Elementor produced a significantly smaller page size which can help with all-round performance. 

Divi vs Elementor: Pricing

Pricing is one area where these two page builder plugins do vary significantly. 

Elementor Pricing 

Elementor is available as a free plugin which contains the 40 basic widgets, 40 pre-made templates, and the standard page builder tool.

If you upgrade to Elementor Pro, you’ll pay a minimum of $49 per year for a single-site license, with more expensive options available for multi-site licenses. Your options include:

  • 3 websites – $99 per year
  • 25 websites – $199 per year
  • 100 websites – $499 per year
  • 1,000 websites – $999 per year

All of the pro plans contain:

  • 90+ widgets
  • 300+ templates
  • 10+ website template kits
  • Theme builder 
  • Form builder
  • WooCommerce builder and more. 

Divi Pricing 

Unlike Elementor, Divi takes a one-size-fits-all approach to their pricing.

Lifetime access will cost you $89 or you can pay a one-off lifetime fee of $249. 

This provides access to:

  • Divi page builder
  • Divi and Extra WordPress themes
  • Monarch social media sharing plugin
  • Bloom Email opt-in and lead generation plugin
  • Access to thousands of open-source photos and illustrations.

And more.

The most important thing to note here is that when you buy the Divi pack, you can use it on an unlimited amount of websites. 

So, while the $89 price tag may technically be higher than the $49 price of the single-site Elementor license, it’s actually much better value for money as one price means you can use the tool as often as you like on as many sites as you like.

Frequently Asked Questions 

Which is better: Elementor vs. Divi?

Both Elementor and Divi have their benefits. Elementor is better for ease-of-use but Divi is better for cost effectiveness and added features.

Can you use Elementor with Divi?

Yes, you can. You can use Elementor to edit the Divi theme, or you can simply choose to have both page builders installed and switch between the two. However, if you do that, your website’s loading speed may be affected by the addition of an extra plugin.

Why is Elementor bad?

Elementor’s downsides are that it’s more expensive than Divi, not to mention it can negatively impact your site’s performance due to the additional HTML it adds into your pages.

Is Elementor better than WordPress?

Elementor is a tool that is used to edit and create pages on a WordPress website, so it probably isn’t fair to compare the two as they work together. However we do find that editing pages is much better with Elementor than it is by using WordPress on its own.

The Verdict

So, which is better, Divi or Elementor?

The truth is that both plugins have their good points, and their not so good points.

Divi is by far the better value-for-money option and will work out cheaper if you want to use it on unlimited websites. However, Elegant Theme’s insistence on doing something different with their user interface means it’s not as intuitive or as easy to use. 

Although there is a free version of Elementor, the Pro version works out more expensive than Divi but is much simpler to use. 

What’s more, with features like Split A/B testing and other advanced marketing tools, Divi may be the better option if you’re looking for a complete package to help you create an entire online business rather than just a website. Meanwhile, for anyone who just wants the fastest, simplest way to get their first website off the ground with no technical know-how needed, Elementor may be the way to go.

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A team of WordPress experts that love to test out new WordPress related software, WordPress plugins and WordPress themes.