If you’re reading this Divi Theme Review, you’ve probably been looking at a mind-numbingly high number of WordPress themes trying to find the absolute perfect design for your site.
Trust me, I know the struggle…
There are tens of thousands of themes out there, but so many of them fall flat in one or more of these areas:
- They don’t let you make your site look exactly how you want it to look
- They’re bloated and take forever to set up
- They make you install a separate page builder if you want your pages to look as good as your theme
- They require too much technical knowledge to make big changes
And that’s why I love Divi…it solves all those problems.
I know that’s a high bar to set, but Divi really does offer a truly multipurpose theme that’s feature rich but doesn’t feel bloated. And it doesn’t stop at just a theme, Divi sets you up with the ability to design and optimize nearly every aspect of your site, down to the individual pages and posts. You get one of the best page builders, excellent use of the WordPress Customizer, and easily implemented split-testing all in one package. Throw in Divi layout packs and life just gets better.
If you’re interested in learning more about how this powerful theme can make your WordPress experience better, join me as I Review the Divi 3.0 WordPress theme from Elegant Themes.
Advantages of Divi Theme
- Truly multipurpose – Divi can work with almost any niche.
- Drag and Drop Page Builder – Divi Builder lets you easily create beautiful pages with front-end and back-end editors.
- Easy front-end customizations – Divi utilizes the WordPress Customizer so you can preview your changes in real time.
- Divi layout packs – Layout packs let you import fully functioning designs into Divi.
- Simple split-testing – Divi Leads makes WordPress split-testing stupid simple.
- Divi Library – Divi Library saves you time by letting you save frequently used designs.
What Does the Divi Theme Look Like?
Divi is incredibly versatile. There’s no single “look” for the theme. For example, if you go to the official Divi Theme demo, it will look like this:
But it can also look like this…
Or like this…
Or even like this…
With a little elbow grease, you can essentially turn Divi into whatever you want.
Divi Builder – Create Beautiful WordPress Pages
One of the most powerful tools included with the Divi Theme is the Divi Builder. Divi Builder makes it so that literally anyone can create beautiful pages. All you need to do is drag and drop some of the 46 included “elements” and you’ll be creating pages in no time.
And with Divi 3.0, you now get access to a brand new visual editor. This visual editor allows you to edit exactly what you readers see. No guessing what your page will look like!
Essentially, the Divi Builder enables anyone, even those with no coding skills, to create beautiful pages.
The only thing to note is that Divi Builder is grid-based. This is pretty standard for page builders, but you should know that you won’t be able to drag elements wherever you want like with a solution such as Headway Theme Builder. You’ll be confined to the grid you set up.
Entering the Divi Builder
Once you have Divi installed, you’ll see an option to set your page layout and enter Divi Builder whenever you create a new post or page:
Once you click, you can choose to enter the visual front-end editor or the back-end editor.
What’s the difference?
- Front-end: You edit from the exact same view your readers will see.
- Back-end: You edit by dragging abstract boxes around that represent design elements.
Both editors are helpful at different points. The back-end editor is great for arranging a basic page layout, while the front-end is perfect for editing the visual aspects of your page.
Here’s what the back-end editor looks like:
And here’s a shot of the new front-end editor:
Divi Builder Elements – Everything You Need for Beautiful Pages
Divi Builder includes 46 content modules, or elements. As far as WordPress page builders go, that’s pretty dang competitive.
Naturally, they’ve got all the essentials like text, images, buttons, etc. But Divi Builder really stands out with the included extras:
It includes specific elements like pricing tables, portfolios, number counters, and much more!
Using the Divi Builder
Designing with Divi is super simple. When you create a new page, you just need to start by adding rows or columns. I’ll show you by using the visual editor, but the process is essentially the same for the default editor.
All you do is click on the “+” button to bring up the “Add Row” window:
Click on your desired configuration. Then, you’ll see your new row in the interface. I opted for a 2-column row:
Once you’ve got your row, you need to insert a “Module”. Whereas rows organize everything, modules are the actual content which will display to your users. You can use modules to add images, pricing tables, buttons, and tons more.
Once you add a module, Divi will prompt you to enter the relevant information for that module. For example, if you add a pricing table, Divi will prompt you to enter the different pricing options:
And after you hit save, you’ll see the exact design that your readers will see:
You can also customize colors and fonts to change up the design.
It might take a few minutes to get the hang of the interface, but once you do, you’ll be designing detailed pages in no time.
Divi Theme Interface – Simple and Intuitive Site Setup
Now that you’ve got a look at the Divi Builder, let’s dig into the actual theme part of Divi.
After you install the Divi theme, you’ll see a new “Divi” option on your sidebar. These links are the gateway to all your Divi customizations.
Divi Theme Options – Set Up the Basics for Your Site
Divi’s new “Theme Options” menu is a big improvement from previous versions. Unlike most themes, even the theme options are beautifully designed:
These options allow you to set up the basic details about your site. You won’t need to do anything super visual here – most of the meaty modifications are saved for the WordPress Customizer so you can preview them in real time.
Divi Theme Customizer – See Changes in Real Time
You can always enter the Divi Theme Customizer by clicking on the “Theme Customizer” link in your dashboard.
If you’re familiar with the WordPress Customizer, you’ll know how to navigate this interface:
Here, you can customize literally every aspect of your site without needing to know a single line of code.
Say, for example, you don’t want to display your logo. What do you do? Dig into your theme’s code any remove the line that displays the logo? No, all you have to do is click into your “Primary Menu Bar” and check the box that says “Hide Logo Image”:
Or, say you want to give your site a boxed layout instead of the default full-width layout. All you need to do is go into “Layout Settings” and check that box:
Get the idea? It’s very powerful. And it’s great that you can preview your changes in real time. A lot of premium themes like to create their own admin panel. With a custom admin panel, you have to save and refresh your site every single time to see your changes.
But because Divi uses the WordPress Customizer, you don’t have to do that. Just make all your changes in the intuitive interface and hit “Save” when you’re happy with how everything looks.
Divi Module Customizer – Easily Customize Modules for Divi Builder
Remember those modules/elements I talked about with the Divi Builder? Well, you can also customize them with the WordPress Customizer. It’s pretty dang awesome and, as far as I know, unique among WordPress page builders.
You can access this by clicking on “Module Customizer” inside your dashboard.
For example, if you wanted an easy way to edit the appearance of the pricing table from the earlier example, you would navigate to the “Pricing Table” option:
After clicking on it, you can easily manipulate the appearance of all the pricing tables in your pages.
With a few clicks, you can change text sizes, bold relevant parts, and otherwise edit basic appearance details for your modules:
You can do this for most of the modules available in the Divi Builder. This is a really nice feature of the theme. You can make site-wide changes in a simple, familiar interface. It will save you a ton of time!
Divi Leads – Split Test Your Content to Optimize Performance
Divi Leads is an incredibly powerful tool for optimizing your content via split testing. If you’re doing anything commercial with your Divi site, this tool will literally put more money in your pocket. I’m not exaggerating – split-testing is incredibly important to optimize your site.
If you’re not familiar with split-testing, it basically involves comparing two different versions of your page. For example, you could change the text on a button but leave everything else the same. You then show 50% of your visitors one button, and the other 50% of your visitors the other button. Through this testing, you find which variation gets more clicks.
Imagine if you were testing the button that subscribes people to your newsletter. If you could increase the number of people who click that button, that would directly lead to a bigger, more successful newsletter, right? That’s what this feature helps with.
Divi Leads makes split-testing easy, even for beginners. When you’re building a page with the Divi Builder, all you need to do is right-click inside Divi Builder and choose “Split Test”:
Then, all you need to do is click on the specific module you want to split test:
Once you’ve selected your module, Divi Leads will automatically create a new testing variation:
If you want to test more than just two variants, you can always add more:
It’s one of the easiest ways to split test with WordPress. Usually, you have to try to integrate a third-party tool or plugin to get the benefits of split-testing. But with Divi, it’s all built in. If you’re doing any kind of marketing, you will absolutely love this feature.
Divi lets you test different goals like clicks, CTR, bounce rate, etc. So you can make sure you’re maximizing the right actions.
And once your page starts getting some traffic, Divi will collect all the statistics for you:
Divi Library – Save Design Elements to Reuse
Because you’ll probably want to reuse certain design elements across different pages on your site, Divi lets you save designs to something called the Divi Library.
For instance, you could save just a single row from a page design:
Then, if you ever want to recreate that row, all you need to do is import it from the library:
Trust me, this feature will save you a ton of time. You’ll definitely have common elements, like footers, which you’ll want to use over and over again. With Divi Library, you won’t need to waste time duplicating work you’ve already completed – just save to the library and import whenever you need.
Undo/Redo – Never Worry About Making Mistakes
Mistakes happen. That’s just a fact of life. But if there’s one thing Microsoft Word has taught us, it’s that there’s no mistake which can’t be remedied by the undo button.
Elegant Themes understands that, which is why they’ve included undo/redo buttons in Divi.
If you ever make a mistake while using the Divi Builder, you can easily move backwards or forwards by clicking the undo/redo buttons. And if you want to move back even further, Divi saves an edit history for your page so you can easily move between different versions:
These features make editing worry-free in Divi. When you inevitably mess up, it’s not a catastrophic situation. Just move back to the latest working version and you’re good to go!
Premade Layouts – Save Time Creating Your Designs
If you don’t want to customize your designs from scratch, Divi ships with 20+ premade layouts that you can start using instantly.
Whenever you create a new page, you can opt to start with one of these layouts instead of a blank page:
All you need to do is fill in the text and images and you’re good to go:
And if you’re not happy with the layouts Divi includes, you can always extend it even more by importing third-party layout packs:
Divi Support and Documentation
Elegant Themes, the company behind Divi, offers an incredible level of self-help support for the theme. Not only do they include a massive knowledge base, they also publish regular Divi tutorials on their blog.
And if you need to talk to a real person, they offer a support forum available to all paying customers. Honestly, forcing subscribers to use a support forum is one of my least favorite parts of Divi’s support system. But, between the support forum and the huge self-help knowledge base, you should be able to always find answers to your questions.
Divi Theme Pricing
Divi Theme isn’t for sale as a standalone theme. Instead, it’s part of the complete Elegant Themes package. Is this a bad thing? I personally don’t think so. With plugins like Monarch and Bloom, Elegant Themes offers a ton of value beyond just Divi.
You can either pay a yearly membership fee for access to Elegant Themes or purchase a more expensive, one-time membership. Here’s what you can expect to pay for the different levels:
I highly recommend the Developer package. It’s only $20 more per year, but it gives you access to all the Elegant Themes plugins. These plugins are definitely worth the extra $20 per year over the Personal package.
And if you can swing it and know you’re going to be using Divi for a long time, the one-time $249 fee might make economic sense.
Sure, it’s a big amount to eat up front, but you get unlimited updates and support for life. So, as long as you think you’ll use Elegant Themes’ products for more than ~3 years, you’ll come out ahead.
Divi and Theme Lock-in
If you came to this post by searching for something like “Divi review,” you may have seen the top-ranking post from Chris Lema about theme lock-in and Divi. Chris knows a lot about WordPress and certainly isn’t wrong in his assessment.
But…Divi has put some measures in place to mitigate his original criticisms. Namely, they’ve made the Divi Builder a standalone plugin. So, even if you decide to move away from the Divi Theme in the future, you can keep using the Divi Builder – your posts won’t automatically be broken. Divi Builder still does use shortcodes to build pages, but the standalone Divi Builder does a lot to lessen that impact.
So while Chris’ concern is certainly valid, I think it’s less of an issue with the release of the standalone Divi Builder plugin.
Divi Theme Review: Final Thoughts
Divi is the king of multipurpose themes for a good reason. If you’re a regular WordPress user, I don’t think there’s an easier way to create such a broad range of beautiful designs.
Divi Builder and Divi Leads are incredibly valuable tools by themselves. Divi Builder is already one of the best page builders out there. To have it built into the theme is a huge bonus.
Divi Leads also completely eliminates the need to try to integrate a third party split-testing service, which will save you a ton of time. Because it’s integrated with the page builder, I think it’s one of the easiest ways to split test with WordPress.
I know there are cheaper themes out there, but when you compare the value you’re getting for the money you spend, I don’t think those cheaper themes are actually saving you money/time.
So, if you’re looking for a versatile theme with heaps of page building goodness, give Divi a try for your next project.