Before I start, let me be clear that this isn’t a review of a plugin that helps you create a website for your deli. No, friends, this is a review of a new‘ish plugin that helps you manage and create newsletters and opt-in forms right from your WordPress dashboard.
DeliPress comes with a great-looking drag and drop email builder, as well as options to connect to tons of popular email send services like MailChimp and SendGrid to handle delivery. Beyond that, it also has a pretty powerful solution for creating opt-in forms on your site.
Overall, I was impressed with the quality of the opt-in form builder and the general design quality of the entire interface. Keep reading my DeliPress review to learn more about the features and get a look at the interface.
DeliPress Review: A Look At The Feature List
Like many other plugins, DeliPress operates on freemium pricing. The free version should be fine for most users, but the premium version adds a couple features that are helpful for eCommerce stores or people who want more flexible opt-in forms.
In the free version, the core features are that you can:
- Connect to 4 different email marketing services to send your emails
- Create lists of newsletter subscribers
- Build a list from all your WordPress users
- Design your own opt-in forms using a detailed form builder
- Build responsive emails using a drag and drop email builder
- Import WordPress posts as content in your newsletter
And if you go with the premium version, you can:
- Build a list from WooCommerce users
- Import WooCommerce products as newsletter items
- Get access to more opt-in forms, like popups and fly-ins
- Save and reuse email campaign templates
- Sync data between your email service and your WordPress dashboard
Hands-on With DeliPress: Getting Set Up
When you first install and activate DeliPress, it gives you a Setup Wizard to get up and running.
After launching the setup wizard, it will ask you to configure an email provider. This is important because, as the plugin explains, using your WordPress server to send your newsletters is a surefire way to end up in your recipients’ spam folders:
Some other WordPress newsletter plugins will do the sending for you for a fee. DeliPress doesn’t seem to offer that service, but this doesn’t really bother me because I’d prefer to connect to my own service anyway.
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Because MailChimp is free to get started with, you can use it for up to 2000 subscribers and 12000 emails per month without spending a dime.
When you click Configure next to MailChimp, you can either create a new account or sync to an existing MailChimp account:
I already have a MailChimp account, so I’ll go with the first option.
To sync your MailChimp account, all you need to do is enter your API key, which is easily obtainable by clicking on the link:
Once you validate your key, you’re all finished! Now, time to manage lists, create some opt-in forms, and then use the campaign builder.
Managing Lists With DeliPress
One thing that I like about DeliPress is it will automatically sync lists with your email provider.
For example, I already see my two MailChimp lists inside the DeliPress interface because I added my MailChimp API key:
If you want, you can create a new list from WordPress, as well.
The neat thing here is that, in addition to creating a new list from scratch, you can also create a new list using your:
- WordPress users
- WooCommerce customers (only in the premium version)
These options are helpful if you want to send emails to existing users, as well as to new ones.
Creating An Opt-in Form To Build Your Email List
Once you have a list to add subscribers to, you’re ready to create an opt-in form.
When you go to add a new opt-in form, you first need to configure some basic information and choose the list to connect to:
Then, you can choose the type of opt-in form that you want to create.
In the free version, your options are limited to shortcodes, widgets, and a Contact Form 7 integration. But if you go Pro, you’ll also get access to:
- After content forms
And the devs also have smart bars and content lockers on the way, as well as integrations with Gravity Forms and the WooCommerce checkout:
Once you choose your form (I picked a shortcode), you can go to the Customization tab.
Here, you can customize the styling of your form in a surprisingly detailed interface. I was pleasantly surprised by the form builder, as a lot of the other in-dashboard email services that I’ve tried are lacking when it comes to form builders.
The depth here almost feels like you’ve got access to a standalone opt-in form plugin:
You can change pretty much everything about your form, including add custom CSS. You can also click directly on the form to change the text.
For a shortcode, you’re done after you finish this customization.
But for the premium form types, like a popup, you’ll also be able to configure:
- Display page rules
All in all, the form builder is pretty detailed for a WordPress newsletter plugin.
Sending An Email Campaign With DeliPress
Once you’ve got your list and opt-in forms running, the next thing you’re likely to want to do is to start sending some emails.
To do that, you’ll create a new campaign.
First, you give it a name and subject, choose the recipients, and choose to either:
- Send it right away
- Schedule it for a future date
Then, you can either:
- Build your email from scratch
- Reuse one of your existing campaigns (only in the premium version)
- Choose from one of DeliPress’ templates. Right now the templates are pretty limited, but hopefully that changes as the plugin grows
If you’ve ever used a WordPress page builder, you’ll feel right at home in DeliPress’ email builder.
You drag elements over from the left and then style them using the new sidebar options:
One especially cool thing you can do is dynamically import WordPress posts or custom post types (including WooCommerce products in the premium version)
This allows you to easily send newsletters for your new posts/products.
Once you finish up, you can review all of the basic details for your campaign.
And one thing that I really like is that DeliPress gives you a mobile preview of your email, which is important given how many people open emails on their smartphone nowadays. You can also send a test email for further verification.
Once you’re happy with everything, you can click the big button to send your campaign:
Because you’re sending through a third-party provider like MailChimp or SendGrid, your deliverability should be as high as possible.
And once your emails start getting delivered, you can view data on clicks and opens in your dashboard:
How Much Does DeliPress Cost?
DeliPress is available for free at WordPress.org. If you use the free version and connect it to MailChimp, everything is 100% free up to 2,000 subscribers and 12,000 emails per month (other email providers might charge).
If you want access to the premium features like:
- WooCommerce users and WooCommerce products
- Reusable templates
- Extra opt-in types
Then the premium version starts at $59 for a single-site license.
One of the nice things about this pricing structure is that it’s not a SaaS billing model like a lot of the other newsletter plugins.
Final Thoughts On DeliPress
DeliPress is currently missing some more advanced features like autoresponders and multi-email campaigns, which might turn away power users.
But if you just want to send one-off or scheduled newsletters, I think DeliPress does enough different from the other newsletter plugins to be an intriguing option.
In my opinion, DeliPress’ most defining features are:
- Deep core support for WooCommerce
- A more robust opt-in form builder than many other tools
- Easy integrations with third-party sending services for better deliverability
- One-time pricing rather than SaaS billing (though you will need to pay for a delivery service if you have a big mailing list)
They offer the free version at WordPress.org, as well as a full demo of the premium version, so give it a shot and see if it works for your email marketing efforts.