It's a fact, high quality posts will lead to more traffic for your blog, which in turn will results in more goal conversions - whether that’s sales, referrals, or signups. We all know this, but the reality is that writing good content is hard to do.
Having a good topic to write about is not enough. You need to think carefully about the layout of your article, what to include and how to reach your audience and keep them interested until the end.
In this post we will look at the specifics of writing a good article, so that you can start producing high quality blogs posts for your WordPress website today.
Create Useful, High Quality Content
Whatever you are writing about, it needs to be interesting, original and relevant to your target audience. The majority of the most well received and read articles are those that are answering the audience's questions or helping them with a problem.
For example, you are reading this blog post as you are not sure how to write a great blog article in WordPress, and I am helping by giving you some useful information about how to do so.
Whatever your chosen topic, think carefully about who you are writing it for, what they really want to know and how you can help them. When you have decided on the theme of your article and done your research it’s worth brainstorming a rough plan of what headings your post will have and what information will go where. Once you know what you are going to write and in what order you are ready to begin.
Start with a Catchy, Engaging Headline
Headlines are the first thing people see of your article. Potential readers will make a split second judgement on whether to read your article just based on your headline, so it is worth taking your time to think up a good one.
When writing an article always write a draft title first, but a headline to help you write your article, not a headline for your audience. What I mean by this is just create a basic title about your post, so as you write you have a very clear idea of what the article is going to say.
This way you won’t wander from the topic. If you have a lot of content it can sometimes be hard to remember the main aim of the article after you have been writing for a while. If you have the title at the top of the page you can keep referring back and this helps hone your writing into the specifics.
Once you’ve finished your piece this is when you need to go back and re-write your title for your audience. Your title has to grab and excite them, as well as tell them what the article is about. Remember, people want to read things that will help them with their own problems, is your article going to do that? And if so share that through your title!
Write a Compelling Introduction
It’s crucial that you get the introduction right as, like with a headline, people will decide on whether to continue reading the rest of your article based on what they read in the introduction.
The introduction needs to be interesting and personable. Tell people what the article will be about and what they will learn from it. But more than that, you need to specifically mention how the article will help them. For people to read on they need to make a connection between your article and problems in their own lives, confident that your article can help them.
I personally think the introduction can be difficult to write and can be a block to getting your article written. Therefore, I like to leave the introduction until I have written the rest of the text. Once the majority of the article is written you have all the keywords and phrases floating around in your head. This makes it much easier to go back and write down exactly what the article is about and why someone should read it.
Illustrate Your Article with Images
All great blog posts contain images. Images make posts engaging and entertaining and, crucially, are more likely to keep people reading. Often people will scan down the page before reading an article and if they like the look of the visuals then they are more likely to read the post.
Images are also a great way to break up the article, so there isn’t too much text grouped together, which can also put visitors off.
The importance of images cannot be underestimated on social media either. Social media gives more prominence to posts with pictures and people are much more likely to click on a post on a social media page that has a good visual. Therefore, when you share your article on social media, an interesting headline and eye-catching image should guarantee you an audience.
When you post a new article you should also send out an email to your mailing list recipients encouraging them to come and read your new content. In this email you should include a good image from your article to gain their interest and entice them to your site.
Formatting and Headings
The formatting of your article is actually very important. A well formatted article is easier for people to scan and more likely to have people actually take the time to read it to the end.
Firstly, scanning is how the majority of people now read articles on the internet. Make sure your article is scannable so people can pick out the important parts of your article quickly. Short sentences, paragraphs that aren't too long and relevant images embedded throughout all help with this.
Clear and interesting sub-headings are also very important to help people read quickly down the page and see what information is contained in the article. Make sure your headings are in a different, yet consistent, font as this again helps to break up the text and enables readers to scan through.
Call to Action
In the last paragraph it is vital that you include a Call to Action. This simply means, giving your readers something to do next. It might be to buy a product or service from you, it may be to download an eBook or check out some handy hints and tips from another article you have written.
People don’t want to finish an article with no follow up, they want to feel like there was a point to their reading. Make sure you provide this at the end of your article, whatever form it may take.
Equally, a Call to Action enables you to keep visitors on your site for longer, to collect email addresses, generate leads or even make sales.
Don’t Forget to Edit
Editing is probably the most boring part of writing blog posts, yet arguably the most important. Once you have written your article, I suggest having a break, clearing your head and returning to your writing a few hours later or even the next day. With a fresh head it is easier to re-write parts of your article, change paragraphs around and spot any corrections that are needed.
If you’re not great at proofreading your own work then it is definitely worth getting someone to do it for you. Nothing looks more unprofessional or loses readers faster than articles with mistakes all through them, be it spelling or grammatical.
To write a good blog post it needs to be interesting and relevant to your audience. But more than that it needs to be well written and well formatted, with images, headings and a great title.
Once you are happy with your post and have published it, the other thing to remember is to promote it. Use social media to share your articles and email your mailing list to tell everyone about it. The more you put your article out there on the web the more people will read it, increasing traffic that reaches your site.
Do you have any blogging advice and tips you’d like to share that would help our readers write better content for their blogs? Please share your thoughts in the comments below.