Collect More Email Subscribers With Free Optin Revolution Plugin

I have talked about building a newsletter for your WordPress site in the past, I also did a detailed walkthrough of the Pippity plugin that I use here on WPLift. There is a good reason a lot of the top blogs use these plugins, they work really well! Installing one will see your newsletter subscribers increase by quite a bit. As long as you set them to not be intrusive, ie to be shown to a user only once a month or so, they shouldn’t annoy your readers. I was looking for a plugin to review and I came across this new free plugin in the directory called Optin Revolution which provides this functionality so I thought I would take a closer look.

Download Optin Revolution Here »

The plugin is free with a pro version being developed.

Install The Plugin

Download the plugin and then in your WordPress admin, visit “Plugins” > “Add New” > “Upload” and upload the file.

Once it is uploaded, click “Activate” under the plugin.

Configure The Plugin

When you have activated the plugin you will see a new menu item called “Optin Revolution” the first menu item in this is called “Settings”. If you visit this you have the option to toggle the plugin on and off, to toggle on and off auto save, set how often to show the popup – always, once per browser session or set a number of days. You can also clear your cookies here for testing purposes.

Optin Popup 1 Settings

The next menu item is “Optin Popup 1 Settings” and this is where you can edit your popup – Im guessing when the pro version comes out you will be able to create more popups and A/B test them for the best performing. At the top of this page you will see your popup which you will be editing :

The first thing to do is choose your mailing list provider by ticking the correct box – the form will change depending on which you choose and you can enter the details for your list. All the main providers are listed – Aweber, iContact, Get Response, Mailchimp and Constant Contact.

If you want to edit the text style in the popup, you have to click the text which will then be highlighted and then click the “A” icon and a popup will appear with the styling in which you can then edit :

There are also some slider controls for you to choose the color of things like the input box, the window color, borders and other things :

At the bottom there is also options for the buttons :

Adding your Own Graphics

The next two menu items are “Image Uploader” and “Button Uploader”. If you visit “Image Uploader” you will see the two main graphics used in the popup are the software box and an animated arrow – you will want to replace these with ones for your own site.

The “Button Uploader” is where you can upload your call to action button – it allready has added which you can choose from :


This is only version 1.0 of this plugin so I expect some improvements to come. My initial thoughts for improvement are as follows – The text editor, needs to be easier to use – not everyone knows CSS so editing this by hand may be beyond most people. I would prefer to see a font picker, size and color options as sliders like the other graphic options. Including Google fonts would be a nice addition also to really help people customize this popup – the default one is not attractive at all and looks a little scammy with the bright red Impact font.

Adding your mailing list provder’s code could also be a little easier – Pippity lets you just paste in what the provider gives you and they extract the relevent pieces. With Optin Rev0lution you need to add it in by hand.

Finally, I would like to see more default options – it would be pretty easy to add some pre-made color schemes and more image / button choices. I expect this will be added later, possibly in the pro version.

So to sum up, this is a good start – needs a bit of work to come up to the standard of other commercial popup plugins which I expect it will do. Give it a try if your familiar with CSS and can customize it to fit your site.

Download Optin Revolution Here »



Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift and ThemeFurnace, find out more on my Personal Blog. Thanks!

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5 thoughts on “Collect More Email Subscribers With Free Optin Revolution Plugin”

  1. Hello,
    Thanks for the reply – It makes sense there should have been a color picker then,
    I was testing on the latest version of WP with default theme and no other plugins activated so it wont have been clashing with something else, so not sure why it didnt show up ?

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