When visiting websites, most people don’t give two hoots about how it was actually created, or the platform used. All they care about is whether the site looks nice and grabs their attention.
The same applies to celebrity websites. Most of us assume that famous celebrities have the financial resources to use top web designers to create amazing sites for them. Indeed, you’d be hard-pressed to find a celebrity website where you thought “Eww! That’s bad!”
And yes, most celebrities do invest a ton of money in creating and maintaining their websites. Being one of their main marketing tools, it makes sound business sense. They all want their sites to ooze with the latest features and have the right brand image. Armies of top content writers, webs designers, graphics experts, etc. don’t come cheap.
What may surprise you, though, is that the websites of many top celebrities spawned from humble, free origins – WordPress. Loved the world over for its versatility and adaptability, many top site designers use it when creating sites for their biggest clients.
To inspire you, we list below 15 top celebrity websites that are running on WordPress.
The Duke & Duchess of Sussex
As one would expect from royalty, the Duke and Duchess of Suffolk, aka Harry and Meaghan, have kept their site classy and elegant. The landing page has a very simple block layout and minimal text – nothing more is necessary because everyone already knows who they are! The royal blue color scheme was a deliberate choice too, aimed at reinforcing their status as members of the British monarchy.
Moving from the British Monarchy to the queen of country music, Dolly Parton.
This playful, vibrant site speaks volumes about Dolly whilst still managing to show the visitor what her personal values are. The pastel shades are feminine, but the dirty pink appeals to guys too. The homepage boldly shows her passion for religion, LGBTQ rights, as well as her family values. Dolly Parton is a shrewd businesswoman too, so there are plenty of CTAs to her various other ventures such as Dollywood. And of course, no musician’s site would be complete without an online store selling music and merchandise.
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Renowned actress Helen Mirren’s homepage uses a clean block layout with pictures interspersed with text, blog style. Such format lends itself well to both desktop and handheld devices. Despite being a showcase for her brand, the website focuses on news and things she is passionate about, like supporting British theatre and various charities.
To make a little extra cash on the side, she has a page dedicated to her subscription-based acting masterclass. Being an actress, the emphasis of the site is on her visual image, with minimal text so as not to clutter things up.
Yes, even the darling of home crafts and gardening, Marth Stewart, uses WordPress as the basis for her website. Following a fairly standard blog format, as you’d expect, it contains tons of stuff that is totally relevant to her fans. Crafts, plants, recipe ideas, etc. are all covered.
As with all celebrities, Martha Stewart is a business enterprise. Therefore, it won’t come as a surprise to you by the level of monetization that exists on the site. At every opportunity, links to her various products and stores have been included. Heck, she’s even got Google Ads popups on there! Way to go, Martha!
It’s surely a coincidence, but Martha Stewart’s buddy, Snoop Dogg, also uses WordPress for his website.
Unlike Martha’s site, though, Snoop’s is not in blog format. Instead, it was obviously designed to promote him as a musician. He’s been super bold by including an immediate CTA promoting his new album the instant you land on the site. It has a super cool vibe to it, with a dark background offset by great pops of color from the photos. The entire website speaks one hundred percent Snoop Dogg. Being his brand site, a press kit is available for download, and there are sections for press releases, social media buttons, and tour dates, too.
Author John Grisham’s website has a completely different feel to those of celebrities in the entertainment industry. Unashamedly designed to showcase his literary works, it includes pages dedicated to his published works, as well as his bio describing his rise from a humble beginning to best-selling author.
Naturally, all his books are available to buy through the site, and clicking on the “Buy the Book” buttons gives several buying options to choose from.
Supermodel Naomi Campbell makes her living from her beauty. So, it stands to reason that the design of her website is to showcase that. Of course, the site is in the form of a portfolio, containing plenty of big, high-resolution photographs of her.
The color scheme is neutral but sophisticated – these supermodels do know how to present themselves in the best light! There is no menu bar, instead, you need to scroll down through each section of the site. Mercifully, there are only a few pages and minimal text. In all honesty, her website is as stunning as she is.
Even many politicians use WordPress to power their websites. The landing page of Hillary Clinton’s website uses simplicity as its weapon to create impact. The visitor is initially confronted with a huge black-and-white image of her, a menu bar, and very little text. Color use is minimal across the entire site, and what little exists has been carefully chosen to reflect her political slant.
The main purpose of the site is to showcase Hillary’s policies. However, it includes an extensive biography detailing her life and achievements along with some family photos to inject her personality and ‘connect’ with the people.
Now, surprisingly, this has to be one of the most basic sites you are ever likely to see. It consists of one page containing the text of the US President’s victory speech and an embedded video. As with Hillary Clinton’s site, its power is in its simplicity. The color scheme is the Democrat’s blue. The only other things on the site are a language selection button, a link to the Democrats online store, terms and conditions, and social media links. And all done using WordPress!
Jumping over to comedy now. Like those of other celebrities, Russell Brand’s website showcases both what he does and what he is passionate about. It uses a very masculine, black-themed color scheme, and landing on the homepage presents the visitor with a large black-and-white image of him. The use of a dark background is clever too, as it makes the color images stand out very vividly. The choice of font used for the text also reflects Brand’s ‘dare to be different’ personality.
The site includes some monetization via the podcast section. Taster audio clips are available there, but to enjoy them in full, a paid subscription must be purchased.
Famous sports personalities are also turning to WordPress as the basis for their websites, and Tiger Woods is no exception.
Whilst on the first impression it looks as if the pictures on his site are all in monochrome, they actually change to color when hovered over. That’s a very cool feature. The color scheme is simple – white background with some red accents here and there. Everything is arranged in blocks which is ideal for viewing on handheld devices. The landing page has a very minimal dropdown-style menu, but all other pages have the full menu displayed.
Rihanna has really pushed the boat out with her website. The moment you land on the homepage, pictures float in from all angles and assemble themselves into a grid. Unfortunately, that feature is only available on the desktop version. And like Tiger Woods’ site, Rihanna’s images appear to be monochrome until you hover above them, then they turn to color, and some text pops up too. Very cool indeed.
Being a musician, the website’s primary function is to showcase Rihanna’s music, videos, and charity interests. But of course, there is a link to her online merchandise store.
Staying with pop divas, Katy Perry’s website clearly shows she is in the entertainment business.
On reaching the site, the visitor is immediately confronted by a bold blue and red color scheme. These align with the color scheme from her latest album. The landing page also contains two large CTAs – one to listen to that album, and the other to visit her online merchandise store. Clicking the “Enter Site” button adds a menu bar, and the color scheme changes to a more subtle combination of red, white, and blue. But the big CTAs are still there – she really wants you to buy from her!
Of course, her music and videos are showcased, and you can listen to or buy tunes through the site. Accessing her social media pages is easy thanks to the buttons placed at the top of the page beneath the menu.
Jay Z’s website is pretty unique. Arriving on it, the visitor is presented with a huge grid of colorful images. You can swipe left or right to see even more images. Hovering over any of those images displays a pop-up snippet of what clicking them leads to. So basically, it is a blog site as each of the images leads to an article. Once you are on an article page, the grid shrinks to become a header with the menu visible below it. And all using WordPress as the basis!
Another interesting feature about Jay Z’s page is that it is not just a blog about him and his professional career. It includes articles on a huge range of other things such as technology, sport, and leisure. That is reflected in its URL, which is not jayz.com as you’d expect, it’s lifeandtimes.com.
Like John Grisham’s website, author Danielle Steel’s website is a showcase for all her novels.
To be honest, this one is quite basic. It adopts a very neutral color scheme, with the main focus of the homepage being her latest book release. Scrolling further down the page takes you to a kind of blog roll which she calls ‘A Letter from Danielle’. Clicking those ‘letters’ takes you to the relevant post page. To the left of every page on the site is a rather wide sidebar. That contains links to her all-important social media pages, plus a calendar for her ‘Letters to Danielle’ blog posts.
Also on offer is a newsletter signup, photo gallery, and, of course, an online bookstore.
What Can You Learn from Celebrities Websites?
It’s not surprising that so many top celebrities use WordPress to power their websites. It remains one of the most popular and versatile platforms available despite being free. Current estimates are that over 500 WordPress-based websites are created per day. Contrast that with between 60 and 80 per day on other platforms such as Squarespace, and you can really start to appreciate its popularity.
The fifteen examples given above show what is achievable with the platform and giving careful thought to the content. Generally speaking, keeping things simple is the way to go as most of those celebrities have done. They pay huge sums of money to market themselves properly, so they know what they are doing when it comes to having a website design that captures people’s attention and imagination.
Whose Celebrity Website Powered by WordPress Do You Love Most?
We’d love to know which WordPress-powered celebrity website you love most. Please do drop us a comment below and tell us which ones inspire you and why.