Campaign Monitor vs. MailChimp vs. SendinBlue: Which to Choose?

So you’ve finally decided to get serious and start building an email list. Congrats! You’re on your way to building an evergreen resource that will never go out of style.

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But now you’ve stumbled into a difficult decision. There are a million and one email marketing services out there – how the heck can you pick between them?

I know the feeling. Trust me. I’ve bounced around my share of email marketing services. I’ve gone with MailChimp, SendinBlue, MailerLite…you name it.

So today, I’m going to try to help you out. While I can’t look at every email marketing service out there (sorry! There’s only so much time in a day), I will be taking a deeper look at three of them: Campaign Monitor vs. MailChimp vs. SendinBlue.

What To Look for in An Email Marketing Service

There are a few questions that I want you to ponder as you read through this comparison:

  • What kind of automation do you need? Are you just sending autoresponders or do you need advanced triggers for lifecycle emails?
  • Do you need specific integrations? For example, if you need to send transactional emails for WooCommerce, make sure that your service can do that.
  • Does it have A/B testing? If you want to optimize your emails, make sure you preferred service offers A/B testing.
  • Do you want to pay per subscriber or per email? Some services charge based on how large your list is and some charge based on the number of emails that you send.
  • Does it integrate well with WordPress? Since you’re on this site, there’s a good chance that you use WordPress.

Summary: Campaign Monitor vs. MailChimp vs. SendinBlue

Campaign MonitorMailChimpSendinBlue
Autoresponder CampaignsYesYesYes
A/B TestingYesYesYes
Marketing AutomationYesYes, very user-friendlyYes, super easy to integrate with WordPress
List SegmentationYesYesYes
WordPress PluginYes, basicWordPress + WooCommerceFull-featured
Email Builder ToolYes, templates + WYSIWYGYes, templates + WYSIWYGYes, templates + WYSIWYG
Bill by:# of subcribers# of subscribers# of emails sent
Free plan?YesYesYes

Campaign Monitor

Though it’s the only service on this list which lacks a free version, Campaign Monitor is affordably priced and has a user friendly interface.

Premade Email Templates

When you create a new campaign, you can chose from a number of modern email templates.

Once you select a template, you can quickly plugin in all of your own information using a simple WYSIWYG editor:

Of course, if templates aren’t your thing, you can always create your own from scratch.

Overall, the Campaign Monitor email creation interface is quite simple.

Regular and Smart Transaction Emails

Campaign Monitor lets you send transactional emails in two ways:

  • Classic Transactional Emails – send standard transactional via API or SMTP.
  • Smart Transactional Emails – send emails based on specific triggers that you can define. Great for optimizing your email campaigns.

Detailed Automation – Create Lifecycle Campaigns Based on Actions

Campaign Monitor lets you create something called Journeys. Journeys are basically autoresponder campaigns. BUT, you can change the sequence of emails a user receives based on their actions. So you can actually use it to create your very own lifecycle email campaign.

250+ Integrations

In total, Campaign Monitor offers over 250 different integrations. These include dedicated a plugin for WordPress that helps you create signup forms tied to Campaign Monitor and A/B test those forms to optimize their performance.

Campaign Monitor Pricing

As I mentioned, Campaign Monitor lacks a free version. Their cheapest plan starts at $9 per month and allows you to send 2,500 emails to up to 500 people.

If you want unlimited emails and full features for those 500 subscribers, you’ll need the $29 per month Unlimited plan. Prices go up from there.

Go to Campaign Monitor


I’m a big fan of MailChimp because I think that it’s free plan makes it easy for beginners to get a taste of email marketing. It’s got everything you need to send newsletters and autoresponder campaigns.

Tons of Premade Email Templates + Template Builder

Like Campaign Monitor, MailChimp includes tons of email templates so that you can create beautiful emails whether or not you have any design talent.

Their templates are called Themes, just like WordPress. They include a number of different categories so that you can easily find the right design for your campaign:

If you don’t want to use MailChimp’s themes, you can also create your own template using their builder tool:

Easy Automation Email Series

I love MailChimp’s email automation tool because it’s so gosh darn use friendly. They have all of these pre-made automation triggers that you can implement into your site. For example, you can quickly add new email series for:

  • Abandoned shopping carts
  • First purchases
  • User onboarding
  • Email courses
  • And so much more!

While you can do all of this with both of the other tools as well, I don’t think either of them are as user-friendly as MailChimp is. So for automation, I give the edge to MailChimp for usability, though not for raw functionality.

MailChimp Integrations

Like both other services, MailChimp gives you plugins to help with WordPress integration. They include both a general WordPress plugin that helps you set up opt-in forms as well as a dedicated WooCommerce plugin.

The dedicated WooCommerce plugin is nice because it makes all of those cool eCommerce automation series easy to implement. You can quickly set up abandon cart emails, recommend new products, and lots more.

MailChimp Pricing

Unlike Campaign Monitor, MailChimp does offer a free plan. You can send up to 12,000 emails to 2,000 subscribers per month for free, though you won’t have access to all features.

Full-featured plans start at as little as $10 per month for 0-500 subscribers and unlimited emails.

Like Campaign Monitor, MailChimp charges you by the number of subscribers you have, not the number of emails that you send.

As you’ll see in the next section, SendinBlue is unique in that they only charge you for the actual number of emails that you send.

Go to Mailchimp


SendinBlue is unique in that they have, by far, the most full-featured WordPress plugin of any service on this list. If you’re a wplift fan, you may remember that I reviewed the SendinBlue WordPress plugin previously.

It lets you pretty much manage all of your email marketing tasks from directly inside your WordPress dashboard. So if you’re a WordPress user, that’s a pretty big plus. They also have a dedicated WooCommerce integration.

SendinBlue Email Creator

While SendinBlue does offer pre-made templates and a WYSIWYG editor for creating your own emails, I think it’s the least user-friendly of the three email services on this list.

It’s functional, but Campaign Monitor and MailChimp are pleasant to use, while SendinBlue is just ok.

SendinBlue Marketing Automation – Easy to Implement

One area where SendinBlue really shines is the ease of adding marketing automation to WordPress. While I like MailChimp’s automation tools in general, SendinBlue has the best application of marketing automation for WordPress.

See, all you need to do is hit a button in the SendinBlue WordPress plugin and it will instantly set up all the tracking needed for full-scale marketing automation.

If you’re a WordPress user, it’s absolutely the easiest way to get started with marketing automation.

SendinBlue Pricing

Unlike the other two options, SendinBlue charges you by the actual number of emails that you send, rather than the number of subscribers that you have.

With their free plan, you can send up to 9,000 emails per month, though you lack some advanced features. Paid plans start at $5.90 per month for 40,000 emails and go up from there.

Go to SendinBlue

Which Email Marketing Service Should You Choose?

My overall favorite is MailChimp because I think they have the easiest interface to use.

With that being said, if the idea of keeping everything contained within your WordPress dashboard is appealing, then you might want to go with SendinBlue instead. Just remember that SendinBlue’s interface isn’t quite as polished as MailChimp (or Campaign Monitor).

While I do like Campaign Monitor, I couldn’t find any real reason to choose it over MailChimp, at least based on my uses. The only positive it has over MailChimp is that MailChimp makes it difficult to send to two different lists at the same time. I don’t think that’s an especially common scenario, so I’m going to stick to my guns of recommending MailChimp over Campaign Monitor.

Which is your favorite out of these three services? Let me know in the comments!

Colin Newcomer

Colin Newcomer

Colin Newcomer is a freelance writer and long-time Internet marketer. He specializes in digital marketing, WordPress and B2B writing. He lives a life of danger, riding a scooter through the chaos of Hanoi. You can also follow his travel blog.

1 thought on “Campaign Monitor vs. MailChimp vs. SendinBlue: Which to Choose?”

  1. Big difference between Sendinblue and others is pricing for number of subscriber.
    if you have more than 2000 subscribers, Mailchimp costs a lot immediately.
    (same goes for CampaignMonitor if above 500)
    In that case I definitely go Seninblue.

    Sendinblue, Mailjet and Elastic Mail is the one for who have a lot of subscriber.
    Other services are too expensive. most small businesses owners don’t want to use it.

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