Bouncezap Review: Display Targeted Marketing Messages Without Code
Do you want to grow your email list, build your social following, or just plain promote offers to your visitors?
Bouncezap is a tool that helps you “convert visitors into customers.” That is, it lets you display messages to all your customers or just certain targeted segments.
These messages could be an email opt-in, a call to follow you on Facebook, a sale announcement, or anything else.
In my Bouncezap review, I’ll give you a look at everything this cloud tool (and WordPress plugin) can do.
Bouncezap Review: A Look At the Feature List
Ok, Bouncezap is technically a standalone SaaS, but it does include a dedicated WordPress plugin that makes it super easy to integrate with WordPress.
In a nutshell, Bouncezap helps you display targeted marketing messages without the need for a developer.
You can display:
For all of these messages, you have full control over:
- What triggers the message
- Which segments of your audience see the message
For a look at how all of that marketing talk plays out, keep reading for my hands-on Bouncezap review…
Hands-on With Bouncezap
Once you do that, you’ll create a campaign in Bouncezap’s interface. Then, you can easily integrate your campaign into your WordPress site via Bouncezap’s dedicated WordPress plugin.
Creating Your First Bouncezap Campaign
Once you create your Bouncezap account, you’ll be taken straight to the interface to create a campaign:
After entering your site’s domain name, you can choose the goal for your campaign:
- Grow email list
- Increase Facebook likes
- Get product feedback
- Promote product or page
- Give an announcement
- Use custom HTML code
I’ll choose Grow Mailing List for this review.
Next, you can choose how to display your message (which is an opt-in form, in this case). You can choose from:
- Light box
- Bumper (bottom right-corner)
- Bar (like a notification bar)
I’ll choose Light box for this review. But keep in mind that you’ll get different design options depending on which type of style you choose.
Choosing The Design For Your Message
Once you select your style, you can choose from one of Bouncezap’s pre-built form templates:
There should be enough good-looking templates to find something you like, though I did encounter a few duds.
The only downside here is that there doesn’t seem to be any way to create your own design from a fully blank template – you can only edit the existing templates. You could use your own custom HTML, but that’s not very easy for beginners.
On the next step, you do get plenty of customization options, though. You can change all of the:
One nice thing is that Bouncezap includes pre-built color themes and palettes so that you can quickly find a design which fits your site.
You can also use this interface to:
- Add entrance animation effects
- Choose when the close button should appear (either immediately or after a delay)
Once you’re happy with the design of your opt-in, you can choose its trigger.
Choosing the Trigger for Your Message
Once you have your design, you start getting to the cool part of Bouncezap:
You can choose 5 different ways to trigger your message:
- Date and time – show the message to visitors who come at a specific date/time
- Behaviour analysis technology – display the message based on intent, like exit intent
- Time-based – display the message X seconds after a visitor lands on the page
- Scroll – display the message after a certain scroll depth
- Select elements – display the message after a user clicks a certain element, e.g. for 2-step opt-ins
Choosing the Audience for Your Message
Like Triggers, the Audience for your message is another way that Bouncezap gives you more detailed control over how and when your message displays.
My favorite option is the ability to segment your traffic. Bouncezap lets you segment by:
You can also target by:
- Specific devices
- Users who visit a certain page on your site (page-level targeting)
And another neat feature here is the ability to show your message multiple times if the user didn’t react the first time you showed the message.
Finally, this is also where you can sync up with a third-party email marketing service if you want to add subscribers directly to your mailing lists:
Integrating Bouncezap With Your WordPress Site
Once you create your campaign in the Bouncezap interface, you can easily integrate it with your WordPress site via the dedicated Bouncezap plugin.
First, click the Integrate tab in the Bouncezap interface:
On the next screen, copy the Bouncezap Account Id:
Then, download and install the Bouncezap WordPress plugin and go to Appearance → Bouncezap. All you need to do is enter your account ID and save your changes:
Then, once you activate your campaign, your Bouncezap campaign is live on your WordPress site:
The integration really couldn’t be easier. There’s zero code knowledge required – just paste in your account ID and you’re off to the races.
Viewing Stats Inside Your Bouncezap Account
Once you activate your campaign, you’ll be able to view basic stats about its conversion rate inside your Bouncezap account:
A Look At The Other Bouncezap Message Types
I showed you how to create an email opt-in using Bouncezap, but as you saw, that’s definitely not the only type of message that you can create.
You can also create social media-boosting messages like this one:
Or you can ask users for feedback with a survey like this one:
You can also just create a straight promotional offer:
Or a general promotional announcement:
I chose a different message style for this one – it’s neat that Bouncezap gives you a live preview of your site when you go with the bar option.
Finally, if none of those options are doing it for you, you can always create a message using your own custom HTML using the Canvas goal type.
How Much Does Bouncezap Cost?
Bouncezap operates on a freemium billing model.
The free plan lets you create unlimited campaigns for up to 1,500 visitors per month, though it has the Bouncezap branding at the bottom of your forms.
Paid plans start at $9 per month and offer increased visitor limits, the removal of Bouncezap branding, and “free custom design”. The cheapest paid plan supports 5,000 visitors per month.
Final Thoughts on Bouncezap
There’s a lot to like about Bouncezap.
First off, it’s easy to use – even if you don’t know anything about code, you should be able to display offers with Bouncezap.
Second, I like that it’s flexible with the types of forms and messages you can display. And I also like that it lets you go deeper with triggers and targeting.
The only area where I think it falters a bit is the design templates. Many of the designs look outdated. I’d say I wouldn’t feel comfortable displaying many of the designs on my site, though you can still find enough workable designs to make it valuable.
That’s a personal thing, though, so I still encourage you to sign up for yourself and see if you like the designs. Sign up only takes a few minutes and doesn’t require a credit card, so you’re not risking anything by signing up.
All in all, if you’re looking for a way to display targeted messages to your customers, give Bouncezap a shot.