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8 Best WordPress Landing Page Plugins in 2021: Gather Leads and Convert Them Into Sales

Last Updated on December 23rd, 2021

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You are not alone in this world if you are confused about which is the best WordPress landing page plugin that will allow you to build attractive, high-converting landing pages on your website. Quite honestly, the choice available is quite bewildering.

This article discusses why you need a good landing page builder for your WordPress site and lists the main features you should look for when choosing one. Finally, I will list seven of the best currently available ones.

Why Should You Use a Landing Page Plugin for WordPress?

There are several reasons why you should consider using a landing page plugin on your WordPress site:

Get More Leads and Boost Conversions

Contrary to popular belief, landing pages are usually not your website’s home page – they are, in fact, pages focusing specifically on generating leads and boosting conversions.

In general, external links from your social media or email marketing campaigns can direct interested users to a landing page rather than your site’s home or product pages. For example, you may be running a limited-time offer, in which case you could have a landing page focusing on the specifics of that offer, and your marketing campaigns will direct users to that offer landing page.

Speed

Most landing page plugins use drag-and-drop elements (or blocks) that make building pages an absolute breeze. Consider them as Lego™ for WordPress!

No Coding Knowledge Needed

Not so long ago, building any type of page in WordPress required coding knowledge. Fast forward to today, and plugins and the WordPress platform itself have evolved to allow regular folk who know nothing about HTML, CSS, JavaScript, Python, etc., to build unique pages quickly with little to no specialist knowledge.

SEO

While you can only have one home page on a website, you can have as many landing pages as you need. In fact, having several can help make your site more visible to Google, thereby increasing the chances of it appearing high in search results. However, just be sure to follow best SEO practices and make your landing page content accurate, relevant, keyword-optimized.

Match Ads With Your Content

By directing traffic from your online ad campaigns to landing pages rather than your homepage, you can immediately present them with detailed information specific to whatever is being promoted by your ads. Conversely, if you send users to your home page, they will have to search your site to get the specific information they need, potentially driving them away.

Gather Data on Potential Customers

Landing pages have a bonus side-benefit for your site in that they can provide you with a wealth of information about visitors to the page, e.g., which pages they visit, type of device they are browsing from, etc. You can then use this information to re-target and improve the content of your future marketing campaigns.

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Which Features Should You Look for in a WordPress Landing Page Plugin?

There are certain features that all decent landing page plugins should include if they are going to be of use to you:

Drag-and-Drop Editor

As I have already mentioned, drag-and-drop type editors really can speed up the process of creating pages. Not only do they let you drop elements where you need them, but they also help keep formats and positioning consistent.

Pre-built Landing Page Templates

Having a library of readymade landing pages and other templates at your disposal will help you create landing pages super-quickly. Furthermore, these have often been developed with conversions and SEO in mind, so all you must do is add your content and set them live.

A/B Testing

A/B (or split) testing allows you to check the effectiveness of your pages so you can refine them. For example, you can see which color schemes and layouts work best or assess which writing style leads to more conversions, etc.

Integrations

Integrating with email marketing services like Mailchimp can be highly beneficial as it helps you capture leads and automate your marketing workflows. Other useful integrations include social media, CRM, etc.

Media

The downside of selling products online is that people cannot physically touch or see them; instead, they must rely on images and videos to help them make purchasing decisions. Therefore, your chosen plugin must allow you to add various types of media to your WordPress landing pages.

Conversion Tools

This is quite a broad category, but things to look out for include facilities to accept payments (e.g., PayPal, credit cards, etc.), comparison tables, CTA (call-to-action) buttons, testimonials, countdown timers, opt-in and contact forms, etc.

My Suggested WordPress Landing Page Plugins

As you now know why landing pages are essential for converting traffic to sales, and you also have an idea of what features to look for, you can now start looking for a WordPress landing page plugin of your own.

Plenty of page builder plugins are available, but sadly, not all were created with landing pages in mind. However, the following ones tick most, if not all, the right boxes in that regard:

Elementor

Elementor

I’m kicking off this list with Elementor, the most popular page builder available. This freemium plugin uses a proper drag-and-drop editor that includes numerous elements to add text, tables, lists, media, social sharing buttons, and much more. It is highly flexible and versatile, allowing you to create attractive, high converting pages and posts with no coding knowledge needed.

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Pros

  • Real-time editing
  • Good functionality, even with the free version
  • Extensive library of premade elements, widgets, and templates, particularly with the Pro version
  • Many integrated conversion tools such as pricing tables, CTA buttons, etc.
  • Plenty of third party addons available (free and premium)
  • Many integration possibilities, including third-party email services
  • Leaves clean code behind if you decide the plugin is not suitable and delete it
  • 30-day moneyback guarantee on the Pro version so that you can try the extra features for free

Cons

  • The editor’s sidebar gets annoyingly intrusive and takes up considerable screen space
  • Needs the Pro version to work with WooCommerce
  • Many articles exist stating that the plugin slows sites down, although most are contradictory or inconclusive

The Pro version of Elementor costs $49 per year for a single site, which is excellent value given how many extra features it brings to the table. More than five million active downloads of the free version alone are in operation, and it has a 4.7/5.0 stars user rating. Furthermore, WPLift has a detailed review of Elementor, which you might want to check out.

Get Elementor

Divi

Divi

Divi is another famous WordPress page builder with an easy-to-use drag-and-drop builder and a library of pre-built templates, both of which allow you to build attractive landing pages quickly. Furthermore, it provides A/B testing, which is a handy feature. Unfortunately, it is a premium-only plugin with no free version available.

Pros

  • Real-time editing
  • Extensive library of premade elements, widgets, and templates
  • Lots of integrated conversion tools such as pricing tables, plus the plugin includes email list building and social media extensions
  • Built-in A/B testing
  • The edit history is stored, so it easy to undo changes
  • Compatible with WooCommerce
  • One license covers all your websites, making it excellent value if you have several

Cons

  • No pop-up builder included (needs a separate premium extension)
  • Deleting the plugin leaves broken shortcodes
  • There are no free versions to try, only a demo site and a 30-day moneyback guarantee

Price-wise, Divi currently costs $67 per year, which includes a 25% ‘Cyber Monday’ discount, although I understand that is a regular thing. Discounted or not, Divi competes well with the other plugins, both price- and feature-wise. However, I must admit that I really dislike the landing page the developer has used to promote their Cyber Monday deal – you must trawl through loads of blurb and contend with intrusive pop-ups to get to the nitty-gritty. However, don’t let that deter you, as Divi is a capable plugin for creating great landing pages.

Get Divi

SeedProd

SeedProd

Another popular drag and drop landing page plugin for WordPress is SeedProd. While this page builder comes with advanced features, it’s easy to use even for beginners. SeedProd makes the process of creating custom landing page designs and layouts easy with an intuitive drag and drop design builder interface. With 100+ professionally-designed templates to choose from, you can start creating your landing pages quickly. The template library features customizable designs for sales pages, opt-in pages, thank you pages, webinar pages, and more. SeedProd also has built-in Coming Soon and Maintenance Modes that let you limit access to your site while you’re working on it.

Pros

  • Easy to use drag and drop builder
  • No coding expertise required
  • Real-time visual live preview
  • Premium email integrations
  • Responsive and mobile ready
  • Tons of landing page templates to choose from
  • ReCaptcha protects your landing pages from spam

Cons

  • The free version comes with limited features
  • Only compatible with WordPress websites

SeedProd offers four pricing plans that suit different levels of requirements. The ‘Basic’ plan currently costs $39.50 and comes with all the essential tools you need for one website. The ‘Plus’ plan costs $99.50 a year, ‘Pro’ at $199.50 a year, and lastly, the ‘Elite’ at $239.60 annually. You may check out the inclusions of each plan from their pricing page. If you’re not ready to commit to a paid plan just yet, you can always test out SeedProd’s free version first.

SeedProd also offers reliable customer support along with comprehensive documentation, reference materials and tutorials to help you get started.

Get SeedProd

WPBakery

WPBakery

WPBakery, in common with Elementor, uses drag and drop content elements to construct pages from the ground up. However, it is a premium plugin only which costs $56 per year. In my opinion, it has a nicer, less intrusive editor and user interface than Elementor, plus it allows you to work either in the front or backend of your site.

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Pros

  • Simple to use drag-and-drop editor with color-coding
  • Unobtrusive editor leaves the work area clean and clutter-free
  • Front and backend editing is possible with simple switching between the two
  • Extensive library of premade elements, widgets, and landing page design templates
  • Compatible with WooCommerce

Cons

  • Edits do now show in real-time
  • Deleting the plugin strips the styling and leaves broken shortcodes to deal with
  • Some integrations, e.g., Mailchimp, require paid addons
  • No free versions to try, only a demo site
  • Per domain pricing can work out expensive if you have multiple websites, as no plans offering discounts for more than one domain are available

Overall, WPBakery is an excellent choice as it contains loads of good features. What I don’t like about it is the lack of a free or trial version to assess if it is the right plugin for you, and the fact that it contaminates your site’s code if you delete it will be frustrating.

I previously compared Elementor vs. WPBakery, so you might want to check that out.

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OptimizePress

OptimizePress

OptimizePress is another page builder plugin that uses a drag-and-drop visual interface to make building pages child’s play. However, one significant advantage this plugin has over the others listed is that it includes 40+ templates specifically designed for landing pages, unlike the generic templates offered by most other plugins. Furthermore, tons of other conversion-oriented tools would make OptimizePress a serious contender in a contest for the best landing page plugin for WordPress.

Pros

  • Great library of landing page-specific templates in addition to more generic ones
  • There are many integrated marketing and conversion tools, e.g., pricing tables, opt-in forms, etc.
  • Plenty of email service, CRM, and other integrations
  • Fast

Cons

  • No WooCommerce integration
  • A/B testing, metrics, and funnels are only available with the more expensive plans
  • No free versions or trials are available, although you do get a 30-day moneyback guarantee

Two OptimizePress pans are available. The cheapest is ‘essential,’ which costs $99. It can be used on a single site and includes everything you need to get started. However, if you need things like A/B testing, sales funnel features, and metrics, you will need to shell out $199 per year, although that does cover unlimited domains.  

Get OptimizePress

Thrive Architect

Thrive Architect wordpress landing page plugin

Thrive Architect is a WordPress page builder with a strong leaning towards conversion optimization, making it a good option for landing pages. As with all page builders, it includes plenty of integral templates, but in this case, most are designed specifically for landing page applications.

Pros

  • Real-time editing
  • Large library of landing page-optimized templates
  • Excellent range of integral lead generation, marketing, and conversion tools
  • Plenty of email service, CRM, social media, and other integrations

Cons

  • No WooCommerce integration
  • A/B testing, metrics, and funnels are only available with the more expensive plans
  • No third-party plugins to extend the functionality
  • No free versions or trials are available, although there is a 30-day moneyback guarantee

Sadly, Thrive Architect is only available as part of Thrive Suite, not as a standalone plugin. However, the upside is that lots of other tools are included, like A/B testing, quiz builders, automation, and more. Unfortunately, it does make it a more expensive option, costing $228 per year, but given the functionality you get, that is good value. A quarterly option is also available, which costs $120.

Despite Thrive Architect being more expensive than the other plugins I have listed so far, I do think it is an excellent option because much of it was developed with landing pages and conversions in mind.

Get Thrive Architect

Leadpages

Leadpages wordpress landing page plugin

Leadpages is another good option for creating landing pages in WordPress. However, it functions differently from the other plugins I have listed so far, being a SaaS landing page builder that integrates with your WordPress site via a plugin instead of a standalone page builder plugin in its own right.

Your landing pages are built and edited in the Leadpages cloud dashboard but don’t worry, that also uses drag-and-drop like the other page builders. The best thing about this option is it is geared predominantly towards creating landing pages, so you will have all the functions needed to make those in one place.

Pros

  • If you have multiple sites, you can manage all landing pages for those from one central point
  • Integral A/B testing and analytics (Pro plan only)
  • Online sales and payments via Stripe (Pro plan only)
  • Excellent range of integrated lead generation, marketing, and conversion tools, including social ads, pop-ups, and notification bars
  • Extensive library of landing page and other templates
  • Integrates with a vast range of third parties for things like email marketing, CRM, social media, eCommerce, and more
  • Leaves clean code behind if you decide it is not the right landing page plugin for you
  • Being cloud-based, if you have a disaster with your WordPress, your landing pages won’t be lost
  • Well supported and plentiful user documentation

Cons

  • The editor can be fiddlier to use than with the dedicated plugins
  • Difficult to integrate with CSS and HTML
  • Adding custom fonts is difficult
  • No integral image editor
  • Relatively pricey compared to the other plugins on this list
  • No free version, although there is a seven-day free trial, plus monthly subscriptions are available

Leadpress is the most expensive option on this list as it is a hosted service. The ‘Standard’ plan costs $444 per year, or $49 per month if you don’t wish to commit to a full year. The ‘Pro’ plan costs $888 per year / $99 per month and adds the split and A/B testing along with online sales and payments.

Get Leadpages

Landing Page Builder

Landing Page Builder

Landing Page Builder is a freemium WordPress plugin for creating high converting, attractive landing pages quickly and without coding knowledge. The free version includes plenty of useful tools, such as premade templates, custom CSS and JavaScript, contact and subscription form integrations, etc. At the same time, Premium adds extra templates, Mailchimp integration, unlimited landing pages, and more.

Pros

  • A/B testing and analytics
  • Yoast and custom SEO support
  • Good range of integrated lead generation, marketing, and conversion tools, including pop-ups, opt-ins, testimonials, media, etc.
  • Library of landing page templates including plus an empty one for creating your own
  • Third-party mail service integrations
  • Free version available (albeit with limited features) as well as a 14-day moneyback guarantee with the premium version

Cons

  • More limited integrations compared to many other plugins
  • No third party plugins available to extend the functionality

The premium version of Landing Page Builder costs $49/year for one site, rising to $149/year for unlimited domains. That is reasonable value considering it adds things like a lead auto-responder, Mailchimp, Database and GetResponse subscription form integrations, Google Analytics support, and developer features.

Over 10k downloads of the free version of this plugin are active, and WordPress users rate it 4.6/5.0 stars.

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What Is Your Favorite WordPress Landing Page Plugin?

So, I have explained why landing pages are important and what features a good WordPress landing page plugin should have, plus I have suggested some good ones that you may want to consider if you are new to creating these types of pages. However, if you are not a newbie, which plugin are you currently using, and what do you like and dislike about it?

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I'm a former construction industry professional who came out of the writer's closet and am now totally comfortable with my creative side. My pronouns are smart, creative, witty, and dependable. I have written content in a number of niches including WordPress, plus I'm a blogger and affiliate marketer. If you'd like to know more about how I can help you, please head over to my website.