Do you know how well your WooCommerce store is actually doing? If you’re using the default WooCommerce reports, that’s not always the easiest thing to know.
Don’t get me wrong – they’re functional enough for basic uses. But there are much more detailed (not to mention more usable) options out there. And I’ve collected some of them for your reading pleasure.
In this post, I’ll share seven different WooCommerce reports and analytics plugins, ranging from external app interfaces to enhanced reports in your WordPress dashboard.
All of them offer an upgrade over the normal WooCommerce reports in some form or another.
Metorik is an app-based WooCommerce analytics and reporting platform from Bryce Adams, a former Automattic employee who actually worked on WooCommerce (point being, he knows a thing or two about the platform).
Because Metorik is an app rather than something that sits inside your WordPress dashboard, it has two big advantages:
- The interface is just plain better than anything you’ll see inside your WordPress dashboard. And it’s not just more aesthetic – it’s also more usable.
- For big stores, Metorik is going to offer significantly better performance because its database structures are separate from the usual query restraints. That means big stores won’t have to wait around for 30 seconds to generate large reports.
So what does it do?
Metorik sets you up with a bunch of reports that help you better understand both your store and your customers.
Better yet, it actually makes those reports instantly accessible, so that you can cut straight to the data that matters, rather than trying to wade through the analysis yourself.
Other features include:
- Easy segmentation using tons of and/or conditions, as well as the option to save specific segments.
- Suggested segments to get you started, like repeat customers and single order customers.
- Product, variation, and category reports so you can see what’s selling best.
- Ability to manage orders and customers right from the Metorik interface.
- Digest emails that can deliver the most important data right to your inbox or Slack channel (super convenient).
- Integrations with popular help desk systems for easier customer support.
- Email marketing integrations on the way for easier marketing.
I’ve had the chance to go hands-on with Metorik and it’s definitely a breath of fresh air in comparison to the regular reports. The only thing potentially stopping smaller stores might be its monthly billing structure (though if you make good use of the data, Metorik should more than pay for itself).
So about the billing?
Metorik bills you based on the average number of orders you have per month (calculated based on the average of the last 3 months).
Price: Metorik starts at $20 per month for 100 orders per month.
Bryce was so kind as to give Daan a personal run through of all the WooCommerce Report options of Metorik. Check out this video below:
Like Metorik, Metrilo is a standalone app that you can easily set up with WooCommerce via a dedicated integration plugin. From there, you’ll be able to view detailed analytics in the Metrilo cloud dashboard.
Metrilo is more than just surface-level analytics, though. It can help you dig deep into what’s happening at your store.
For example, Metrilo includes a funnel analysis tool that doesn’t just look at one funnel, but lets you analyze three different funnels:
- Shopping cart
- Content marketing
If you want to see how your different marketing channels are performing, the marketing performance reports lets you dig into your store’s performance by channel (e.g. Google searches vs Facebook ads).
Metrilo also includes a retention analysis tool that lets you see how effective you are at turning one-time customers into repeat customers. What’s really great about this tool is that you can perform cohort analysis, which lets you track specific groups of customers over time.
For example, you could compare how effective two different coupon campaigns are at turning people into repeat customers.
Finally, Metrilo is more than just a WooCommerce analytics plugin – it’s also a WooCommerce CRM and email marketing automation tool – so this is just overall a really helpful WooCommerce plugin.
Price: Metrilo starts at $119 per month
3. Advanced WooCommerce Reporting
Advanced WooCommerce Reporting is a popular Code Canyon plugin that enhances your in-dashboard charts for a one-time payment, which is a more traditional approach than Metorik.
It adds a ton of different reports to WooCommerce, including:
- All orders report – a large report with lots of specific details.
- Product reports
- Category reports
- Tax & refund reports
- Providence reports – lets you compare your real data against goals that you’ve set.
Like Metorik, it also lets you send scheduled reports via email, which is helpful for getting a digest of the most important information for your store.
And in addition to giving you more options, it also just plain looks better than the default WooCommerce reports.
If you need more flexibility than the core plugin offers, there are also a bunch of paid add-ons for things like:
- Advanced permission controls
- Custom taxonomies and fields
In addition to its popularity, Advanced WooCommerce Reporting gets good reviews at Code Canyon and includes a full-featured demo that you can play around with before purchasing.
Price: $35, plus optional paid add-ons
4. Enhanced Ecommerce Google Analytics
Enhanced Ecommerce Google Analytics doesn’t provide you with analytics or reports by itself. But what it does do is make it easy to set your WooCommerce store up with the Google Analytics Enhanced ECommerce functionality.
Google Analytics Enhanced ECommerce lets you track all of your customers’ actions across your WooCommerce store.
With it, you’ll be able to access new reports in Google Analytics for:
- Shopping Behavior
- Checkout Behavior
- Product Performance
- Sales Performance
For example, the Checkout Behavior report lets you see the various stages in your checkout process where shoppers drop off, and the Product Performance lets you see which products are doing the best on your site.
If all of that is happening in Google Analytics, what’s the point of the plugin then?
Well, its job is just to make the integration process as painless as possible, which it does very well (and for free!).
5. Abandoned Cart Reports For WooCommerce
Abandoned Cart Reports For WooCommerce takes aim at a smaller analytics issue, but one that’s very important to eCommerce stores.
As the name suggests, the plugin gives you detailed information on your store’s cart abandonment rate, including account information (for registered users) and IP address (for anonymous visitors).
While you’ll still need another tool if you want to actually send abandoned cart emails, Abandoned Cart Reports For WooCommerce is a nice free option that can help you quickly determine how much money you’re potentially leaving on the table by letting users get away.
6. Potent Plugins WooCommerce Bundle
This isn’t a single plugin, but rather a bundle of plugins sold by Potent Plugins.
In total, the plugins let you:
- Generate reports on individual WooCommerce product sales
- Send scheduled email reports
- Provide frontend access to WooCommerce reports via a shortcode
I wasn’t able to personally play around with any of the plugins, but Oli reviewed the Product Sales Report Pro plugin and had positive things to say, so I think this one is worth checking out!
Divvit is a relatively new platform that’s designed to give you easy access to detailed eCommerce analytics. While it’s not specific to WooCommerce, it does integrate easily thanks to its dedicated plugin.
The reports are gorgeous and do a good job of quickly highlighting the data that’s actually important.
Other features that I like are:
- Option to connect your various marketing channels for unified data.
- Funnels to see where you’re losing shoppers.
- Order explorer to track customer journeys and see how many visits it takes for someone to become a paying customer.
Divvit offers a limited free plan that you can get started with. But if you want all the features, plans start at €29 per month for stores with up to 20,000 visitors per month (prices go up from there based on the number of visits)
Price: Limited free plan. Paid plans start at €29 per month
Which Is The Best WooCommerce Reports Plugin?
If budget isn’t an issue, I say go with Metorik. It does a great job blending usability with depth of functionality. And the beautiful interface makes it much nicer to use than your WordPress dashboard.
Divvit is another solid option that operates on a similar principle, but also with monthly billing (though based on a different metric than Metorik).
If you really need something that’s a one-time payment, you can choose one of the more traditional plugins. But I think it’s pretty tough to get the best reporting and analytics functionality without leaving your WordPress dashboard behind.