Do you know how well your WooCommerce store is actually doing? If you’re using the default WooCommerce reports, that’s not always the easiest thing to know.
Don’t get me wrong – they’re functional enough for basic uses. But there are much more detailed (not to mention more usable) options out there. And I’ve collected some of them for your reading pleasure.
In this post, I’ll share seven different WooCommerce reports and analytics plugins, ranging from external app interfaces to enhanced reports in your WordPress dashboard.
All of them offer an upgrade over the normal WooCommerce reports in some form or another.
Metorik is an app-based WooCommerce analytics and reporting platform from Bryce Adams, a former Automattic employee who actually worked on WooCommerce (point being, he knows a thing or two about the platform).
Because Metorik is an app rather than something that sits inside your WordPress dashboard, it has two big advantages:
- The interface is just plain better than anything you’ll see inside your WordPress dashboard. And it’s not just more aesthetic – it’s also more usable.
- For big stores, Metorik is going to offer significantly better performance because its database structures are separate from the usual query restraints. That means big stores won’t have to wait around for 30 seconds to generate large reports.
So what does it do?
Metorik sets you up with a bunch of reports that help you better understand both your store and your customers.
Better yet, it actually makes those reports instantly accessible, so that you can cut straight to the data that matters, rather than trying to wade through the analysis yourself.
Other features include:
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- Easy segmentation using tons of and/or conditions, as well as the option to save specific segments.
- Suggested segments to get you started, like repeat customers and single order customers.
- Product, variation, and category reports so you can see what’s selling best.
- Ability to manage orders and customers right from the Metorik interface.
- Digest emails that can deliver the most important data right to your inbox or Slack channel (super convenient).
- Integrations with popular help desk systems for easier customer support.
- Email marketing integrations on the way for easier marketing.
I’ve had the chance to go hands-on with Metorik and it’s definitely a breath of fresh air in comparison to the regular reports. The only thing potentially stopping smaller stores might be its monthly billing structure (though if you make good use of the data, Metorik should more than pay for itself).
So about the billing?
Metorik bills you based on the average number of orders you have per month (calculated based on the average of the last 3 months).
Price: Metorik starts at $20 per month for 100 orders per month.
Bryce was so kind as to give Daan a personal run-through of all the WooCommerce Report options of Metorik. Check out this video below:
Like Metorik, Metrilo is a standalone app that you can easily set up with WooCommerce via a dedicated integration plugin. From there, you’ll be able to view detailed analytics in the Metrilo cloud dashboard.
Metrilo is more than just surface-level analytics, though. It can help you dig deep into what’s happening at your store.
For example, Metrilo includes a funnel analysis tool that doesn’t just look at one funnel, but lets you analyze three different funnels:
- Shopping cart
- Content marketing
If you want to see how your different marketing channels are performing, the marketing performance reports let you dig into your store’s performance by channel (e.g. Google searches vs Facebook ads).
Metrilo also includes a retention analysis tool that lets you see how effective you are at turning one-time customers into repeat customers. What’s really great about this tool is that you can perform cohort analysis, which lets you track specific groups of customers over time.
For example, you could compare how effective two different coupon campaigns are at turning people into repeat customers.
Finally, Metrilo is more than just a WooCommerce analytics plugin – it’s also a WooCommerce CRM and email marketing automation tool – so this is just overall a really helpful WooCommerce plugin.
Price: Metrilo starts at $119 per month
3. Advanced WooCommerce Reporting
Advanced WooCommerce Reporting is a popular Code Canyon plugin that enhances your in-dashboard charts for a one-time payment, which is a more traditional approach than Metorik.
It adds a ton of different reports to WooCommerce, including:
- All orders report – a large report with lots of specific details.
- Product reports
- Category reports
- Tax & refund reports
- Providence reports – lets you compare your real data against goals that you’ve set.
Like Metorik, it also lets you send scheduled reports via email, which is helpful for getting a digest of the most important information for your store.
And in addition to giving you more options, it also just plain looks better than the default WooCommerce reports.
If you need more flexibility than the core plugin offers, there are also a bunch of paid add-ons for things like:
- Advanced permission controls
- Custom taxonomies and fields
In addition to its popularity, Advanced WooCommerce Reporting gets good reviews at Code Canyon and includes a full-featured demo that you can play around with before purchasing.
Price: $35, plus optional paid add-ons
4. Enhanced Ecommerce Google Analytics
Enhanced Ecommerce Google Analytics doesn’t provide you with analytics or reports by itself. But what it does do is make it easy to set your WooCommerce store up with the Google Analytics Enhanced ECommerce functionality.
Google Analytics Enhanced ECommerce lets you track all of your customers’ actions across your WooCommerce store.
With it, you’ll be able to access new reports in Google Analytics for:
- Shopping Behavior
- Checkout Behavior
- Product Performance
- Sales Performance
For example, the Checkout Behavior report lets you see the various stages in your checkout process where shoppers drop off, and the Product Performance lets you see which products are doing the best on your site.
If all of that is happening in Google Analytics, what’s the point of the plugin then?
Well, its job is just to make the integration process as painless as possible, which it does very well (and for free!).
5. Woocommerce Google Analytics Pro
If you like the idea of a plugin that helps you to integrate Google Analytics with WooCommerce but found something lacking in the last tool we looked at, you may find the official WooCommerce Google Analytics Pro plugin a much better option.
Though the $79 per year price tag may require a higher initial investment than others, it actually checks out pretty well when compared to other premium plugins as even our top-placed pick, Metorik, will end up costing $140 over the price of a calendar year.
Still, the affordable price isn’t the only reason why this should be on your radar if you wanted to get started with using Google Analytics.
At its core, the plugin is designed to bring advanced event tracking into your WooCommerce Store and send relevant data from your store into your main Google Analytics dashboard.
This way, you can conveniently track key metrics such as conversion rates, average order value, most popular products and categories all from the same dashboard that you use to track other data such as outbound links for both your WooCommerce store and any other sites that you have hooked up to Analytics.
The best part though is that it’s a breeze to set up. Though setting up Google Analytics is already designed to be as painless as possible, it’s true that it can be a little tricky for beginners. With WooCommerce Google Analytics Pro, that simply isn’t the case – simply turn on enhanced eCommerce tracking in your Analytics account and let this plugin do all the hard work for you.
If you like everything about this plugin except for the price, it’s worth mentioning that there is also a free version.
However, this version doesn’t support Checkout Behaviour Analysis, nor does it allow you to use enhanced link attribution or exclude shop managers and admins from tracking. The latter feature may be particularly important if you want to ensure that your own work on your WooCommerce store doesn’t get counted in your site stats.
Either way, whichever version you go for, what you’ve got here is a flexible, premium analytics plugin that is easy to use and packed with features such as:
- Ability to anonymize IPs
- Google Optimise integration
- Display advertising support
- Track items added and removed from the cart.
And much more.
Price: $79 per year
6. Abandoned Cart Reports For WooCommerce
Abandoned Cart Reports For WooCommerce takes aim at a smaller analytics issue, but one that’s very important to eCommerce stores.
As the name suggests, the plugin gives you detailed information on your store’s cart abandonment rate, including account information (for registered users) and IP address (for anonymous visitors).
While you’ll still need another tool if you want to actually send abandoned cart emails, Abandoned Cart Reports For WooCommerce is a nice free option that can help you quickly determine how much money you’re potentially leaving on the table by letting users get away.
7. Potent Plugins WooCommerce Bundle
This isn’t a single plugin, but rather a bundle of plugins sold by Potent Plugins.
In total, the plugins let you:
- Generate reports on individual WooCommerce product sales
- Send scheduled email reports
- Provide frontend access to WooCommerce reports via a shortcode
I wasn’t able to personally play around with any of the plugins, but Oli reviewed the Product Sales Report Pro plugin and had positive things to say, so I think this one is worth checking out!
Divvit is a relatively new platform that’s designed to give you easy access to detailed eCommerce analytics. While it’s not specific to WooCommerce, it does integrate easily thanks to its dedicated plugin.
The reports are gorgeous and do a good job of quickly highlighting the data that’s actually important.
Other features that I like are:
- Option to connect your various marketing channels for unified data.
- Funnels to see where you’re losing shoppers.
- Order explorer to track customer journeys and see how many visits it takes for someone to become a paying customer.
Divvit offers a limited free plan that you can get started with. But if you want all the features, plans start at €29 per month for stores with up to 20,000 visitors per month (prices go up from there based on the number of visits)
Price: Limited free plan. Paid plans start at €29 per month
If there’s one thing I love about the Putler WooCommerce reporting plugin more than anything else, it’s that the vast dashboard gives you an at-a-glance view of tons of different data all without ever feeling cluttered or crowded.
As comprehensive a plugin as you’re likely to come across in this field, it really does cover the whole gambit from basic information about your website’s performance (such as page views, bounce rates, etc.) to in-depth information about your customers’ browsing and buying habits.
While I love being able to see all this data in one place (and being able to drill right down through multiple categories) Putler themselves take great pride in their level of accuracy. They offer the ability to consolidate data from no less than 17 different accounts (Stripe, PayPal, and WooCommerce among them) and use them to create in-depth, accurate reports that you can rely on to make smart, informed decisions about how to grow your online store.
Other key features include:
- Easy, one-click report sharing
- Custom, scheduled reports
- Option to issue refunds from within the platform
- Automatic currency exchange rates and timezone conversions
- Customer profiles and histories
- Address geocoding and more.
Price: Plans start at $29 (14-day free trial available)
10. Monster Insights
Yes, it’s true that Monster Insights isn’t exclusively a Woocommerce tool, but it’s also true that it often tops lists of the best overall WordPress analytics reporting plugins and it does come with its own eCommerce extension which means we’d be foolish to not at least give it a mention.
Boasting over 2 million active installations and counting, Monster Insights claims to be the most popular Google Analytics plugin for WordPress on the market, and though I don’t have all the data to confirm or rebuke that claim one way or another, it wouldn’t surprise me if it were true as it certainly packs a wealth of invaluable features.
As a general analytics tool, its highlights include universal tracking which allows you to track sites across various devices and promotional campaigns without having to deal with a single line of code.
Accurate, real-time, page-level data, the ability to track clicks on your affiliate links, ads, and other outbound links, as well as Google Optimize integration for advanced A/B testing all come as standard, as does in-built compliance with various data protection laws such as GDPR, making it a perfect choice if you’re aiming for the European market.
Add the Monster Insights eCommerce extension and you’ll also be able to use Google Analytics eCommerce features by doing nothing more than making a few simple clicks of your mouse.
This gives you the ability to track key metrics such as:
- Average order value
- Conversion rates
- Referral sources
- Most popular products.
All of this is presented in a very intuitive dashboard that presents all of your key tracking data clearly and simply. While other tools on this list may be more comprehensive in terms of their WooCommerce reporting, for overall site-wide tracking, Monster Insights gives any other tools in this guide a serious run for their money.
Speaking of money, while there is a free, light version of Monster Insights, most of the magic happens in the premium which, admittedly, is a little on the pricey side and may not be an option for those on a modest budget.
Price: Plans from $99 – $239 per year
With prices starting from $79 Glew.io may not be one of the cheapest WooCommerce analytics plugins out there, but it’s certainly one of the most attractive.
The main dashboard and entire user interface is very well designed and makes checking on all your valuable data a pleasure.
Still, we all know that it’s substance rather than a style that matters most here, and thankfully, Glew.io delivers on that front too.
As all good reporting plugins should be, this one is designed to help you use your tracking data to better position your products and increase your conversion rates, and to that end, it does a pretty good job.
You can break down your customer data into key segments to help you analyze and make smart decisions, as well as gain insights into trending and popular products, lapse points, and more.
A key feature for us is the inventory analytics reporting which helps you to check your stock levels and identify which products are taking up valuable space, with key metrics that help you come up with effective discounts to get those products off the shelves and into your customers’ hands.
The inventory analytics can also be invaluable for looking into historical product data so that you can plan ahead. For example, if you have an idea of which products sold well last Christmas, you can get ahead of the curve and make sure you’re well-stocked in time for the coming holiday season.
Finally, a big tick in the “plus” column for Glew.Io comes in the form of its range of analytics tools geared exclusively to subscription-based businesses.
With this, you can:
- Identify which subscription plans are providing the most popular
- Use MMR (Monthly Recurring Revenue) metrics to improve cash flow management and financial forecasting
- Monitor long-term subscriber retention
- Identify the products or plans that contribute to your churn rate (the rate at which people cancel or fail to renew subscriptions).
All in all, there’s a lot to like about Glew.Io, but almost a thousand dollars a year, it may be the kind of product you don’t use unless you’re an established or successfully growing business with a large budget.
Price: From $79 per month
12. HubSpot for WooCommerce
While other products may be more focused on products and inventory, HubSpot for WooCommerce is primarily concerned with marketing. That’s not to say that it doesn’t offer all of the standard things you’d look for in a WooCommerce analytics plugin. Creating customer profiles, checking inventory, looking at popular and tending products and basic site performance metrics are all present and correct. Yet where this one really stands out is when it comes to marketing your online store and taking things to the next level.
The plugin connects WooCommerce to your main HubSpot account so that you can track your customer’s complete journey from start to finish and determine important factors such as:
- Which ads are generating the most leads (useful for A/B testing)
- Which landing pages are proving most effective
- At what point your customers typically abandon their carts (and work out how to get them back)
- Which SEO campaigns are having the biggest impact on your site.
This can be broken down into different segments so that you can better analyze your data and comes with a custom, scheduled reporting so that you get the latest metrics sent right to your inbox.
The addition of great features such as email marketing tools, Google and social media advertising campaigns, and a complete Customer Relationship Management system are all welcome bonuses.
HubSpot for WooCommerce is a free plugin, though you will need a HubSpot account which starts at $45 per month.
Price: From $45 per month.
Which Is The Best WooCommerce Reports Plugin?
If budget isn’t an issue, I say go with Metorik. It does a great job blending usability with a depth of functionality. And the beautiful interface makes it much nicer to use than your WordPress dashboard.
Divvit is another solid option that operates on a similar principle, but also with monthly billing (though based on a different metric than Metorik).
If you really need something that’s a one-time payment, you can choose one of the more traditional plugins. But I think it’s pretty tough to get the best reporting and analytics functionality without leaving your WordPress dashboard behind.