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8 Best Instagram WordPress Plugins in 2021: Add Popular Social Platforms to Your Website

Last Updated on November 18th, 2021

Published on March 7th, 2019

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Instagram is huge, with almost 1.4 billion active users (source: Statista), and people use it for all kinds of things. From a business perspective, Instagram – like other social media platforms – is a wonderful platform for driving traffic to a website. So, think how amazing would it be to have the facility to show your Instagram feed directly on your website to boost engagement. Keep reading if you’re looking for the best free Instagram plugins for WordPress.

How Do I Put Instagram On My Website?

Happily, adding your Instagram feed to your website is super-easy using an Instagram plugin for WordPress.

A variety of these plugins are available, each capable of displaying your content using various layout options. For example, some will display it just as a simple grid, while others with put the images into snazzy sliders or carousels – great for user interactivity which always helps engagement.

We’ve scoured cyberspace to locate some of the absolute best plugins that will integrate your Instagram into your WordPress site.

Free and paid options are available to choose from, so you should have no problem finding one to suit your budget.

As ever, we’ve checked they are compatible with the current version of WordPress (5.8.1), and all are up to date.

RafflePress

RafflePress instagram plugin wordpress

Admittedly, RafflePress is not for adding an Instagram feed to your site. However, we feel it is worthy of inclusion here as it uses Instagram and other social media to drive traffic to your site through contests and giveaways.

With this plugin, you can create contests that require your site visitors to do something specific on Instagram, such as visit your profile, like a post, leave a comment, etc. Conversely, you can run contests on Instagram where entrants must visit your site or subscribe to your newsletter. Of course, those are just examples for Instagram, but you can use it on other social platforms too.

Key features you get with this plugin include:

  • Drag and drop campaign builder, templates, and landing page for giveaways
  • Marketing and CRM integrations
  • Tracking and retargeting
  • Wide range of subscriber entry actions, e.g., visit us, like us, follow us, subscribe, refer a friend, watch a video, view post, etc., with support for most popular social platforms
  • Wide range of integrations, including Mailchimp, Zapier, ReCaptcha, ConvertKit, and many more
  • Mobile device responsive
  • One-click contest entry with fraud protection
  • Refer-a-friend viral sharing
  • Updates and support
  • 14-day moneyback guarantee

Depending on how many domains you wish to cover, RafflePress costs $39 – $159 per year, with a lifetime plan also available for $359. A free ‘Lite’ version with slimmed-down features is also available in the WordPress plugin directory.

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People love contests and giveaways, making RafflePress an excellent way to boost engagement on your site using Instagram and other social media accounts.

Get RafflePress

Smash Balloon Social Photo Feed

Smash Balloon instagram plugin wordpress

We kick off with the hugely popular SMASH Balloon Social Photo Feed (formerly known as Instagram Feed). This plugin has a massive following, with over a million active downloads in operation. What’s more, users have rated it highly, giving it 4.9/5.0 stars in the WordPress plugin directory.

Feature-wise, this SMASH Balloon pretty much has it all, allowing you to display your Instagram posts on your site either as single or multiple feeds.

Even in its free form, you get:

  • Ability to display your Instagram pictures (thumbnail, medium or full-size) from multiple accounts in single or separate feeds either on the same page or across your website
  • Images can be displayed randomly or chronologically
  • Mobile responsive
  • Wide range of customization possibilities
  • GDPR compliant
  • Built-in shortcodes, custom CSS, and JavaScript
  • Infinitely load more of your Instagram photos with the ‘Load More’ button
  • ‘Follow on Instagram’ buttons
  • Block for adding the feed using the block editor

Those features are great for just dabbling with adding your Instagram feed to your site. Later, you could upgrade to a Pro plan which adds the following functions:

  • Display images and videos in a popup lightbox with captions
  • Display post comments and number of likes
  • Image carousels
  • Masonry and highlight layout types
  • Hashtag and word-based filter
  • Ability to block posts from specific users plus a moderation system for hiding or displaying posts
  • Updates and support
  • 30-day moneyback guarantee

SMASH Balloon Social Photo Feed Pro plans cost between $49 (one domain) and $149 (up to 25 domains) per year.

In our opinion, this plugin is undoubtedly one to consider when you want to add Instagram feeds to your site.

Get Smash Balloon Social Photo Feed

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Social Slider Feed

Social Slider Feed

Formerly known as Instagram Slider Widget, Social Slider Feed enables you to easily display your Instagram feed in various styles wherever you want on your site using shortcodes.

The free version of the plugin bundles the following:

  • Simultaneously display feeds from multiple Instagram accounts
  • Show images in date or popularity order, or randomly
  • Separate settings for mobile devices allow you to have different layouts for those
  • Customization options include image size and spacing, number of images and columns, etc.
  • Images can contain links to URLs

Pro versions of this plugin cost between $29 (three sites) and $99 (unlimited sites) per year, while lifetime subscriptions cost $80 – $299. Pro brings you the following extra features:

  • Popup media lightbox
  • Carousels, masonry, and highlight display options
  • Show how many likes and comments each post has
  • Show captions for images and videos in popups
  • Support
  • 14-day moneyback guarantee

Over 90k active downloads of Social Slider Feed are in operation, and the plugin has an average user score of 4.2/5.0.

Get Social Slider Feed

Feed Them Social

 Feed Them Social - instagram plugin wordpress

Feed Them Social is another popular social media plugin with more than 80k active downloads and an excellent user score of 4.7/5.0 stars. The plugin allows you to add responsive feeds from various social media accounts to your site, thereby increasing engagement and encouraging them to stay on your site longer.

Features of the free plugin include:

  • Add unlimited responsive social feeds into any page, post, or sidebar
  • Display Facebook page, album photos, and covers
  • Shortcode generator
  • Customizable font colors
  • Instagram, Facebook, YouTube, and Twitter sharing options
  • Add ‘Like’ and ‘Follow’ buttons to feeds

A premium extension is available for between $50 and $200 per year, depending on how many sites you need to cover. This extension adds:

  • Configurable number of posts, pictures, Tweets, or videos to display in each social feed
  • Display hashtags
  • Display videos and large photos in popups
  • Wide variety of features for displaying content from other social media platforms, including Facebook, Twitter, and YouTube
  • A more comprehensive range of shortcodes for deeper customization
  • Updates and support
  • 30-day moneyback guarantee

We like Feed Them Social as it covers other social media platforms as well as Instagram. The free version is an ideal starting point, with the premium extension being an option for later when your site scales.

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Get Feed Them Social

Social Feed Gallery

You may have spotted that lots of the plugins we have listed so far have changed names. In this instance, Social Feed Gallery was previously Instagram Feed Gallery. The reason for these changes is WordPress (or possibly Instagram) has forced developers to remove references to ‘Instagram’ from plugin names.

Despite its identity crisis, this plugin lets you include your Instagram feed in your website using usernames (@) or hashtags (#). It offers a good range of flexibility with customization, and it is possible to display posts in carousel or gallery form.

The free version of Social Feed Gallery includes these features as standard:

  • Unlimited social accounts
  • Display different feeds either on the same page or across your site using shortcodes
  • Multiple feed types – single feed, photo, video, or gifts
  • Range of customization options for feeds and gallery’s options, including for different users
  • Show pictures and videos in a popup gallery

For one-time payments ranging from $19 to $79 (depending on how many domains you wish to cover), you can add the following extra features to the plugin:

  • Load More’ button
  • Masonry and highlight layouts
  • Customizable colors
  • Lifetime updates and six months support
  • 30-day moneyback guarantee

In our honest opinion, we think $19 is a small price to pay for being able to jazz up your site enormously.

Social Feed Gallery has a user score of 4.5/5.0, and over 80k downloads are in operation globally.

Get Social Feed Gallery

10Web Social Photo Feed

10Web Social Photo Feed plugin logo

10Web Social Photo Feed is another plugin forced to change its name – it was previously called WD Instagram Feed.

This plugin offers many possibilities for adding eye-catching Instagram galleries to your site, including a range of effects such as captions and a lightbox. Other features of the free version include:

  • Show posts in a single feed using one hashtag
  • Thumbnail and image browser layout options
  • Shortcodes to embed the gallery precisely where you want it
  • Instagram feed widget
  • Lightbox
  • ‘Next’ and ‘Previous’ buttons for scrolling through the feed
  • Configurable number of images to display
  • Two built-in themes

Three premium plans are available. ‘Basic’ costs $25 and covers a single site with six months of updates and support. ‘Standard’ costs $40 and covers three domains, while ‘Advanced’ covers up to 30 domains for $60. Both the latter two plans include a full year of updates and support.

All premium plans add the following extra features:

  • Masonry and blog style layouts
  • Mixed and conditional filtered feeds using multiple hashtags
  • Hashtag filtering
  • Additional lightbox features (transition effects, filmstrip, carousel, HTML5 videos, comments)
  • Infinite scrolling
  • Theme customization
  • Social sharing buttons
  • Image metadata
  • 14-day free trial

10Web Social Photo Feed has a good following, with over 60k active downloads and a very respectable 4.6/5.0 user score. This is certainly worth considering if you want to add a full-featured Instagram feed to your website.

Get 10Web Social Photo Feed

WPZoom Social Feed Widget

WPZoom Social Feed Widget - instagram plugin wordpress

WPZoom Social Feed Widget is another casualty in our list to have succumbed to WordPress’s insistence on removing references to Instagram from plugin names. In this case, the original name was Instagram Widget by WPZoom, which, in our eyes, gave a more unambiguous indication of what it does, namely, put an Instagram feed wherever you want it in your pages and posts.

The wonderful thing about WPZoom Social Feed Widget is its price. Or rather its lack of one, as it is entirely free with no premium upgrade available. Therefore, don’t expect all the bells and whistles. However, please don’t dismiss it without looking at the features list, as it may be just what you need:

  • Two or three-column lightbox layouts to display up to 12 images from any Instagram feed
  • Image lazy loading
  • Mobile device responsive
  • ‘Follow’ button      
  • Add your custom avatar and bio to the feed
  • Profile header

The joy of this plugin is its honest simplicity. It is ideally suited to simple, clean sites. What’s more, in terms of code, it is incredibly lightweight and will not slow down your site. 60k other site owners clearly agree with us, as that is how many downloads are active, and it has gained a good user score of 4.3/5.0.

Get WPZoom Social Feed Widget

Revive Old Posts

Revive Old Posts is a little different from the other plugins we have listed insofar that instead of adding an Instagram feed to your site, it pushes content from your site to your social media networks, including Instagram.

You can determine a schedule for posting to your social media, and a plethora of rules and filters allow you to be selective with what does get pushed. As the name suggests, both old and new posts can be shared, making it a great way of rekindling interest in ones that may have gotten a little stagnant over time.

Here are the key features of Revive Old Posts:

  • Configurable rules and filters, including share timings, number of posts to share, the age range of posts eligible for sharing, etc.
  • Create common hashtags for shares or auto-generate them from tags, categories, or custom fields.
  • Shares can include a backlink to your site (helps SEO)
  • Google Analytics integration and custom UTM tags for more analytics
  • Multilanguage support
  • Custom scheduling
  • Auto-share images or videos from your media library
  • Add additional predetermined text before the post content
  • Updates and support
  • 30-day moneyback guarantee

Price-wise, Revive Old Posts costs between $75 and $299 per year, depending on how many domains need to be covered. Lifetime subscriptions are also available for between $225 and $897.

Revive Old Posts is ideal for older sites with content that is still valid but just needs putting back in front of people. It is also great for automatically sharing new content to all your social media accounts. More than 40k downloads are currently active, and users have rated the plugin 4.0/5.0.

Get Revive Old Posts

What’s Your Favorite Instagram Plugin for WordPress?

We hope we have given you some great ideas on using Instagram to drive traffic to your website. There are plenty of options to choose from, and if you are unsure which one to pick, we suggest beginning with the free versions before investing in a paid premium plugin. Are you already using a plugin to integrate Instagram into your site? If so, which did you use? Is it one of those we have suggested, or a different one? What are your experiences been with it so far ­­– has it helped boost traffic and increase engagement? We’d be thrilled if you were to share your experiences in the

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I'm a former construction industry professional who came out of the writer's closet and am now totally comfortable with my creative side. My pronouns are cool, smart, and witty. As a content writer, I have clients in a number of niches including music, education, construction, and of course, WordPress. I'm also a blogger and affiliate marketer.