When Google came out with its Accelerated Mobile Pages framework, the idea had everything in it to attract blog and website owners to jump on to the bandwagon in no time. AMP helped bloggers and website owners bid farewell to mobile pages that were non-optimised, slow and messy. With more and more viewers using their smartphones and tablets for everything from browsing to online purchases, ignoring the mobile optimisation of your blog is a mistake you cannot afford to make. This has turned Google AMP into more of a priority than just being yet another utility.
How AMP Works
Accelerated Mobile Pages is free, open-source framework backed by Google and Twitter. AMP helps create mobile content that loads swiftly, regardless if your website is too rich and graphic with images, videos, and other visuals. AMP does its job by stripping your website to a bare-bones version of it. They even have a unique HTML language of their own which creates a separate coding for the mobile version of your web pages.
What about appearance, you may ask. Well, you can still customise your AMPs and make them visually appealing. Here is a great example:
Wired Non-AMP Page:
Wired AMP Page:
Not so different, right?
Benefits of Deploying Google AMP
The benefits of AMP are certainly multi-fold. Here are the top reasons why you should definitely consider using Accelerated Mobile Pages on your blog.
Increased Speed for your Blog or Website
Well, this has to be the biggest benefit of using AMP and the most obvious of it, too! Mobile users are constantly losing patience. Most of them would abandon a website or blog if it takes too long to get loaded. Imagine the case where you did all the hard work to get a new reader to land on your website or blog, but all of that commitment & dedication vanishes instantly when your site isn’t loading properly. Losing a viewer due to slow load time is the worst thing that could happen to any blogger or website owner. Integrating AMP on your blog or website takes care of this by greatly improving the speed & performance of your site.
Moreover, according to Kissmetrics, the longer your site is taking to load, the more likely people will abandon the site.
Better Mobile Search Ranking
Anything and everything they want to know more about, most people just do a quick search on their mobiles and other portable devices. And, as the big chunk of Google searches seem to come through mobile devices and smartphones, it becomes extremely important to improve your mobile site rankings. Especially when you consider the fact that Google has recently announced ‘mobile-first indexing’. Although AMP isn’t a ranking factor yet, it has the power to impact the rankings indirectly, through fast loading pages, for example.
Google’s ranking rules simply seem to prefer faster sites with a user-friendly interface. Hence, blogs that are optimised for mobile users and are fast to load, have a much better chance of getting a higher position compared to its counterparts that are sluggish and unresponsive. Also, Google is soon expected to prioritize AMP deployment when it updates its search ranking algorithm.
Positive Impact on User-Experience
Mobile screens come in a wide range of sizes and even the operating systems they use differ from device to device. This posed a challenge to website admins and bloggers who found it extremely hard to optimise their websites across this multitude of platforms. Google AMP made this hardly achievable task easy by breaking websites down to their own HTML code and optimising it for mobiles and devices with any size, OS and browser.
The messy and cluttered versions most websites offer could now be easily replaced by attractive user-interface that is well-arranged and convenient to navigate. Simple and user-friendly UI of a blog increases engagement, reduces bounce rate and decreases abandonment rate.
AMP is simple to track
Just like how a business keeps a tab on its income and expense, a blog or website needs to keep track of its visitors, clicks and conversions. The analysis of visitor behavior on your blog is important to make adjustments and upgrades that can eventually enhance your traffic and user engagement.
AMP analytics works just like a regular Google Analytics tracking by automatically recording data like visitor count, average session duration, bounce rate, page views and so forth. Not only AMP supports Google Analytics, but also other popular tracking tools like Adobe Analytics & Yandex Metrica. Both AMP and Google Analytics being products backed by Google, they form a fine team to analyze visitor data with perfection.
Ad Support for Enhanced Revenue
Most bloggers and website owners might be dependant on ad revenues for converting their traffic into solid cash. While using AMP improves the traffic you get, most bloggers might be worried that their ad revenues might get curbed if they use AMP. There is nothing to worry here as Google AMP has come a long way from its launch when its sole focus was on speeding up mobile web pages. The AMP provides efficient support for monetization through ads. The ad capabilities of an AMP website are very similar to that of a traditional mobile-friendly website.
The improved AMP can speed up the loading time of an advertisement by converting it from Google ads to AMP ads format. This improves the load time considerably and helps increase the conversion rate. With AMP ads loading up at least 4-6 seconds faster than ordinary ads, the ad revenue on your website might stand a solid chance of increasing.
Google AMP is on the rise, with a number of integrations increasing every single day, AMP is now close to becoming a ‘compulsory’ component of blogging and SEO. And, with all the aforementioned benefits of the same, it doesn’t seem to be too surprising!