The way we make websites has come a long way in the last few decades. A million miles away from the countless ‘under construction’ gifs that were a staple of our favorite Geocities sites back in the 90s, modern WordPress coming soon themes and plugins ensure that today’s pre-launch pages are attractive, dynamic affairs that not only create a great look for your brand, but provide genuine value for you and your future visitors.
Used well, the best of these tools can be used to capture email addresses for sending out launch-day mailers and even building your long-term email marketing campaign. If that’s not the route you want to go, you can simply use your new WordPress coming soon page to direct users to your social media profiles, or in some cases even offer exclusive, behind-the-scenes access to certain aspects of your site for premium members.
Don’t just take our word for it though.
Below, we look at 20 of the very best free and premium WordPress coming soon themes and plugins that are guaranteed to help you turn your pre-launch page into a valuable asset, all without a construction gif in sight.
Experienced WordPress users will already be very familiar with Divi, the best-selling WordPress theme and visual page builder that can be used to create just about any kind of website you can imagine.
A coming soon page is just one of the options available to you, which is partly why we’re such big fans of Divi.
You can put any one of the 8 stylish premade Coming Soon layouts to work for you in growing your email list and building hype for your site while behind-the-scenes you can use the page builder and any one of hundreds of other pre-designed templates to get your real site ready for launch.
The other big reason we rate this so highly is simply that the coming soon layouts themselves are very well made.
The 8 different designs offer a range of features including countdown timers, progress bars, and email captures, along with enough room to write a few lines of blurb text.
Divi currently costs $89 for a year’s license or $249 for a lifetime license. While that may seem a little pricey, it does give you access to countless templates, the Divi page builder, and other popular tools from Elegant Themes such as the Monarch Social Media sharer and Bloom email opt-in plugin, making it a great value for money package.
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Fancy Coming Soon & Maintenance Mode
If striving to keep your costs down has you searching for the best free WordPress coming soon plugin, look no further than Fancy Coming Soon & Maintenance Mode from WPKube.
Easy to install and configure on your site, the plugin allows you to set up a coming soon landing page that is activated when you put your site in maintenance mode, meaning you can still work on developing your website using a different theme entirely.
What we like most about this one is the effortlessly gorgeous design, though we have to admit that the number of included features is pretty impressive too.
The plugin works with Mailchimp so you can capture email addresses and send out a launch-day mailer. Social media icons are included to direct visitors to your Facebook or Twitter account, and the handy Live Customizer tool makes editing the whole thing a breeze.
Coming Soon Page, Maintenance Mode & Landing Pages by SeedProd
The Coming Soon Page, Maintenance Mode & Landing Pages plugin by SeedProd comes with a free and premium version, both of which pack in a wealth of features to make this one of the most flexible and versatile plugins in our guide.
Like others on this list, both work best as a maintenance mode tool to keep your live work-in-progress site away from prying eyes.
Where this one comes into its own however is that it allows you to create an array of attractive landing pages targeted towards different goals such as generating leads, growing your mailing lists, and even creating a pre-launch giveaway to build hype for your new website.
Both free and premium versions play nicely with popular website builders like Elementor and the aforementioned Divi, are translation-ready, and include contact forms, and other cool design features.
The pro version starts at $39 for a 1-year, single-site license and allows for video embeds, support for popular newsletter sign-up tools like MailChimp and Aweber, as well as progress bars, countdowns, and more.
If you prefer to stick to using a theme rather than a plugin for your Coming Soon page, you should at least take a look at Gravity.
A beautiful, highly customizable WordPress Coming Soon theme, Gravity comes with 15 different pre-built design styles, all of which are a work of art in their own right and ensure your brand is going to make a memorable first impression on visitors even before you launch.
The best part is that Gravity comes with WPBakery Page Builder included, so you edit the theme to your liking with zero technical know-how.
Gravity costs just $29 for a standard Envato license, with optional 12 months extended support for $6.38.
WP Maintenance Mode
Boasting 700,000 active installations, there’s no denying that Designmodo’s free WP Maintenance Mode plugin is one of the more popular tools out there,
That’s hardly surprising when you look at what’s in store.
Unlike other plugins, there’s no premium version of WP Maintenance Mode, so contact forms, countdown timers, email capture forms, and SEO features are all included, making it tremendous value right from the start.
Then there’s the design to consider. Boasting a similar minimalist approach as the Fancy Coming Soon option we looked at earlier, and is all the better for it.
Though there are definitely easier-to-use options on this list, WP Maintenance Mode is by no means complicated and should still be pretty straightforward for anyone with a basic understanding of WordPress.
Startuply Multi-Purpose Startup theme
Priced at $39 for a regular Envato license, Startuply is a stunning multipurpose WordPress theme that boasts 3 different coming soon templates, along with 7 homepage designs, and integration with a number of services including MailChimp, Aweber, Slider Revolution, and the WPML WordPress translation plugin.
The designs themselves are highly impressive, but it’s the level of functionality you get that really makes Startuply stand out.
The use of 77+ shortcodes enable you to use all the standard coming soon elements (email opt-in, countdowns, etc.), but you can also add a digital store and set-up recurring payments which is especially good if you’re working on a premium subscription service.
There’s also unlimited customization of all 10 different templates thanks to the inclusion of WPBakery and the always-useful one-click installation of pre-made demo content, meaning you can have a striking coming soon page set up within minutes.
CMP – Coming Soon & Maintenance Plugin by NiteoThemes
Much like WP Maintenance Mode, the CMP – Coming Soon & Maintenance Plugin bundles a bunch of premium features into one high-quality free plugin.
The highlight for us are the 29 incredible themes you can choose from. 3 are pre-installed with the plugin while the others (a mix of free and premium options) can be downloaded and added later.
All of them, however, are exceptionally well designed and are guaranteed to give your new website a smart, professional, pre-launch appearance.
We especially like the option to include video backgrounds and the custom URL bypass feature. The latter is particularly useful for allowing your web design clients to check in your progress, or simply for giving your most loyal customers exclusive “behind the scenes” access to certain parts of your site while you’re still working on it.
With only 20,000+ active installations, the Nifty under construction plugin is hardly the most popular tool of its type, but that doesn’t mean it isn’t every bit as good as other widely-used coming soon plugins.
Developers WebFactory Ltd take pride in the responsive design of their coming soon pages, so if you’ve found that other options just don’t quite look -or function- right on mobiles and tablets, this free plugin may do just the thing.
Elsewhere, we love the intuitive customization panel with live preview built-in so you don’t have to keep flicking to another tab to see your changes.
With 300+ Google Fonts, hundreds of useful font icons, background sliders, and animated coming soon text, Nifty is also a great choice for designing some truly unique pages that will help your brand make an immediate connection with potential customers even before you launch.
Captivating, creative, and certainly unique, MyCountdown is a fun-looking premium WordPress theme that packs all of the standard coming soon features into a visually arresting design.
The colorful, one-of-a-kind countdown combines with standard features like email sign up and socials to make it a great example of a coming soon page that is both functional and fun, while the option to add your company logo, blurb text, and even latest news means you can fully tailor it to suit your branding.
All in all, this is a great option for design agencies, or indeed for anyone looking for a coming soon page that is far out of the ordinary.
Rabbit Coming Soon WordPress Theme
Rabbit‘s classy, minimalist design makes it a perfect choice for eCommerce clothing stores, fashion brands, or any website with a sophisticated, upmarket approach.
Despite the minimal design, this premium coming soon theme includes a whole of features. It’s Mailchimp-compatible and includes an easy-to-configure contact form to help with lead generation, as well as boasting over 50 background animations and effects that are excellent for creating a compelling first impression.
What’s more, Rabbit also includes premium plugins like WPBakery, Ultimate VC Addons, and ACF Pro, all for a total cost of $29 with optional extended support for $6.38.
Those tools won’t just help you create an exceptional coming soon page, they can continue to serve you well as you build the rest of your site.
Woody – Coming Soon Page
If you liked the features and general idea behind the aforementioned Rabbit theme but weren’t too taken with the design and layout, you may want to check out Woody.
It’s designed by the same theme developer and contains all of the same features as Rabbit, albeit with a different layout that could make it a great choice for corporate websites, charities, or anyone who needs to display a lot of information on their coming soon page.
EOS – A Responsive App Landing Theme
We’re all familiar with the way coming soon pages for mobile apps work, aren’t we? Photoshop the app onto a picture of a smartphone, add it to your site along with a quick blurb and a link to various app stores and you’re good to go.
EOS takes this tried and trusted formula to another level with some truly beautiful landing page templates that are just about the best we’ve seen.
Costing $44 for an Envato license with optional 12 months extended support for an additional $12, this one may not be cheap, but it is mightily impressive.
Along with the 6 different hero layouts, 2 color versions, and 8 unlimited color schemes, there’s also CSS animations, video background options, and an AJAX-based contact form that’s perfect for getting those pre-launch signups.
Minimal Coming Soon by Web Factory Ltd
Competition may be fierce when it comes to free coming soon and maintenance mode plugins, but WebFactory Ltd’s Minimal Coming Soon option holds its own in that market for 2 key reasons:
- It’s packed full of all the useful features you’d expect from a maintenance mode plugin and then some.
MailChimp Integration, GDPR compliance features, countdowns, progress bars, and social media icons are all present and correct.
- It’s incredibly easy to customize thanks to a highly intuitive front-end editor.
There’s also a very good value-for-money pro version which costs $39 for a 1-year, single site license and includes over 60 gorgeous themes, hundreds of free images, SEO tools, Google Analytics integration, and more, making it the perfect choice for those who want to start focussing on their Google search rankings even while in maintenance mode.
Launcher by MyThemeShop
Launcher, the popular Coming soon and Maintenance Mode plugin from MyThemeShop is primarily built with domain parking in mind, though there’s no reason why can’t get just as much use out of it as a custom 404 error page or temporary holding page while you test out new features.
Whatever you use it for, you’ll enjoy styling it exactly to your liking thanks to the simple frontend editor, using your favorite newsletter sign-up tool (launcher supports most popular options), and making use of some seriously stylish templates.
Coming Soon From Templatic
As an app developer or software specialist, you may be all about the technical side of things, but that doesn’t mean you don’t care about how you present your brand. You still want a coming soon page that looks the part while providing all the features you might need to generate interest in your product.
This is where Templatic’s Coming Soon theme comes into its own, providing the best of both worlds along with plenty of customizable options and easy-to-use front-end design features.
Of course, there’s no reason why you have to use this one purely as a coming soon page.
With a layout that’s perfect for listing features and showing sample images and buttons that you can use to link out to various app stores, the theme could work just as well as a stand-alone shop window for your latest creation.
Get Coming Soon from Templatic
Another freemium WordPress Coming Soon and Maintenance Mode plugin, IgniteUp comes with 7 simple-yet-stylish templates that can easily be edited within minutes to create the perfect pre-launch page for any type of website, company, or brand.
Along with the standard Mailchimp integration, IgniteUp pages also work with Mailpoet, features excellent countdown tools, and, like the CMP plugin we looked at earlier, features URL bypassing so that you can allow certain users to view your in-progress website even while maintenance mode is enabled.
All that comes as standard with the free version, though you can always upgrade by buying additional themes and templates for between $3.99 – $4.99, some of which feature cool animation features and even video backgrounds.
Coming Soon by Supsystic
On its own, the free version of the Coming Soon plugin by Supsystic is a solid option for anyone who wants to get a basic coming soon page online quickly.
The in-built drag-and-drop editor allows you to design the look and feel of your page from scratch, with customizable backgrounds, countdown timers, social icons and custom CSS capability all accounted for.
Where this one really comes into its own, however, is with the $39 pro plan which comes with some remarkable pre-designed templates, making it even easier to create great-looking pages in no time.
Said templates are designed for a variety of functions, from pre-launch lead generating to creating a quick “we’ll be back soon” maintenance mode page which is perfect for those times when you temporarily need to hide your site while you work on those all-important bugs or upgrades.
Under Construction Lite
If you don’t want the hassle of configuring a plugin but you don’t want to pay for a premium theme either then Under Construction Lite may be a great compromise.
A simple yet smartly designed coming soon and under construction theme, it’s a solid option for getting things up quickly, with a neat contact form, a basic calendar to announce the date of launch, customizable background, and room for a logo and blurb.
Last but by no means least, we finish with one of the best-looking free WordPress coming soon themes around, The Launcher, by AccessPress.
This one has two different coming soon templates, each one as attractive as the next, with countdown timers, a hero image, social icons, and an attention-grabbing title all ensuring you’ll make a bold first impression.
Keep scrolling down past the header, and you’ll find a complete SEO-ready landing page where you can add more information, and key features such as contact forms, videos, or infographics to turn those first-time visitors into long-time customers.
Final Thought on WordPress Coming Soon Themes and Plugins
There once was a time when an unfinished (or even an unstarted) website was of little to no value for businesses. Thanks to the best WordPress Coming Soon themes and plugins featured in this guide and many others like them, that’s no longer the case.
Even if your main website isn’t ready to be unveiled to the world, the tools we’ve looked at today ensure you can start putting your domain to work right from the word go, using it as an easy way to generate newsletter sign-ups, increase your social media following, or simply to start building that all-important buzz for your big launch.