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Wow, this month has been a bit stressfull – the Google update definately slapped WPLift down, this month has been our lowest traffic for a while due to Google sending a lot less. I believe this was because sitewide links were devalued in this update, so WPLift must have been receiving a boost from footer links in my free Busby theme ( I did a check and there were around 400k links from this). WPMU got hit pretty bad as well because they also distributed a lot of free themes but they seem to have recovered. Where as WPMU looked like they got hit with a penalty, I think this site just lost any value from those site wide links as our traffic is dropped, but not to such an extreme degree. To be honest, I thought Google discounted sitewide links anyway.

What can I do to recover from this ? Well, in the past I have learnt not to panic – the worst thing you can do is make a load of changes and effect your rankings even worse. I have filed a reinclusion request with Google, explaining the facts, just in case there is a penalty. I upped the posting rate in may so we put out 29 posts, our most in a month yet. I am also working on a redesign which will add some great new features to WPLift and up our traffic (this current design is old & was designed & built in 2 days so its long overdue!).

Another thing to note, we are just getting into summer properly and historically traffic is always lower then, as people are spending less time at their computers – I certainly have been enjoying BBQs and the outdoors more these last few weeks!

You can view past stats reports here.

Traffic and other Metrics

  • Posts: 29
  • Site Visitors: 95,894  (-28,141)
  • Page Views: 166,693  (-51,526)
  • Search Engine Visits: 63,675 (-25, 187)
  • Alexa Rank: 9,296 (+908)
  • RSS Subscribers: 1989 (+81)
  • Twitter Followers: 3134 (+540)
  • Facebook Fans: 1994 (+44)
  • Reader Comments: 356 (+36)


In this section, all display advertising at the moment is handled through BuySellAds. For the affiliate income, there were 24 different sources linked through various posts. If you want to know more about how I monetize the site & which plugins I use, see the article I wrote about affiliate links.

  • Display Advertising: $337.5
  • Affiliate Income: $2133.82
  • Total Income: $2471.32 (-$1242.71)


As you would expect, because Google traffic is down, so is the income for the site. I dont like having the income reliant on a search engine so the next version of WPLift will go some way to rectifying that. I think we put out some great content this month – our social growth is doing great, RSS, Twitter and Facebook are all growng nicely – Im pleased we’re so close to the 2000 RSS subscriber mark now!

Plans for the next month are to continue with our content plan – a mix of roundup posts which do well in the social channels and tutorials / reviews which we always get good feedback on. I think I will also be looking for another regular writer if anyone would like to contribute, please get in touch. I will also try to finish the redesign and begin coding it, its going to be a bit longer than a normal theme as I need some custom plugins written, exciting times!

How did you do last month ? Anyone get Google slapped? Have you recovered ? Let us know in the comments …


Oliver Dale is the founder of Kooc Media, a small internet company based in the UK. Kooc Media runs several high-profile websites including WPLift, ThemeFurnace and DesignersTalk.

Leave Yours +


  1. I hate that happened to you oli because you always published high quality content here at WPLift.

    I didn’t lose any ranking on my WordPress Blog, but one of my niche sites got kicked from 1st page to 9th. The last update was meant to slap non-authority sites but in the process Google slapped so many good sites.

    Thanks for sharing your income and traffic report, Oli. Looking forward to the redesign.


  2. Oli,

    I’m surprised that Google hit you so hard. My own site actually did better in May than many months previous. Still, the important thing is continuing to create good content, which you’ve always been on top of. And with a harem of authors now, you should be able to keep that a priority.

    Cheers, and I hope June picks up for you

  3. After the Google Updates, all of my blogs are getting more than double traffic.I am happy :)

  4. By the way , I have been preparing 5 screen-casts about WordPress plugins, if you want them posted at wplift let me know.We’ll have some good time again.

  5. Hey, I’m new here, and I just getting to understand all these things… BUT what do you mean by “Google update” – and “getting slaped by it”? ;-)

  6. I am so sorry to see these traffic stats, but I am sure that soon everything will return to normal!

  7. Your traffic and income will be back soon since your blog has tons of value and it deserve the attention from people :)

  8. Thanks for your openness. WinkPress.com got hit in a very similar way, both in terms of traffic and revenue. I lost about 20% of traffic in May, but I’m not sure why. I don’t have any sitewide backlinks form anywhere. We do regular guest posting, but we have strict criteria on where we submit guest posts. We do control the anchor text of those backlinks though, so that maybe it? Anyway, this new Google update is stupid. It no longer matters whether your content is good or not, what matters is how well or bad you do your SEO. How f’d up is that?

  9. Audiovoyeur

    Hi there Oli! 

    Just wanted to say thanks the work you put in on WPlift site and the iOS App! As an “only child” developer in our company, your resources are vital to me not just for the excellent content but in the open easy way you present the content – makes me feel like im part of the team!

    Keep up the great work here! 
    Thank you from a cold wet cape town, South Africa!  

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