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So I threw this idea out there on the Twitter and Facebook accounts to see if there would be any interest in a monthly stats and income roundup and people seemed keen so here is the first one. I got the idea from other blogs like WPCandy who used to do it and as a site owner myself I find it really interesting to see how other people are doing, it also provides a bit of inspiration to make me do better!

WPLift has been going since september last last year, but I only really started blogging more regularly in January of this year which is when I started to see good growth in the site numbers. The numbers aren’t amazing at the moment, but hopefully over the next 12 months will see some real growth if I stick to being consistent with my posting.

Traffic and other Metrics

  • Posts: 21
  • Site Visitors: 75,154
  • Page Views: 128, 715
  • Search Engine Visits: 48,328
  • Alexa Rank: 16,515
  • RSS Subscribers: 860
  • Twitter Followers: 1090
  • Facebook Fans: 1596
  • Reader Comments: 223

Income

I wasn’t sure whether to include income or not, but I decided for it as it’s one of the main metrics I judge the site growth by. In this section, all display advertising at the moment is handled through BuySellAds. For the affiliate income, there were 21 different sources linked through various posts. If you want to know more about how I monetize the site & which plugins I use, see the article I wrote about affiliate links.

  • Display Advertising: $120
  • Affiliate Income: $2402.42
  • Total Income: $2522.42

Conclusion

I did think this month would be a lot worse as it started really slow – I guess a lot of people go on holiday in August as traffic / sales were also down at the start on my other sites. It definately picked up towards the end though, so hopefully it continues into next month.

You will notice the bump in traffic on August 23rd, that was when Smashing Magazine tweeted a link to my HTML 5 WordPress theme post, this was the month’s most trafficked post and gained over 230 retweets. Another post which was sucessfull was the 25 Free WordPress themes post: who would have thought – people like free things!

How did your sites do this month – slower than usual or did you beat the summer slow-down?


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Author:

Oliver Dale is the founder of Kooc Media, a small internet company based in the UK. Kooc Media runs several high-profile websites including WPLift, ThemeFurnace and DesignersTalk.

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9 Comments

  1. It looks like WPLift is in good shape and has a bright future.

    Perhaps I’m nosy but since you guys publish this information, I’m interested in seeing how WPLift’s revenue compares with WPCandy’s (per visitor) since you guys run different types of advertising.

  2. Very interesting – thanks for posting this. 

    Obviously the smashingmagazine tweet had a huge impact for a couple of days – what do you think about the recurring value of that one tweet?  Did that tweet significantly affect referral traffic (from places other than twitter) in the days following?

    • I would say it was quite valuable – Mainly because of the amount of retweets and facebook shares that occured afterwards – I saw a nice rise in subscriber numbers.
      Must be nice to have a twitter account with that sort of power!

  3. Thanks Steven,
    Yep – I’m nosy as well :)  I’m not sure if WPCandy do their updates anymore.

  4. Wow, you have a seriously high affiliate income Oli! What products you mainly reviewed on WPLift and which gives the highest conversion rate?

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