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WP App Store is a new Marketplace for you to purchase themes and plugins from within your WordPress admin panel. It was created by Brad Touesnard with advisors, Adii Pienaar, Carl Hancock and Jason Cohen so it has a solid team behind it and it has signed up a load of great premium theme and plugin companies such as WooThemes, MintThemes, Obox, AppThemes, UpThemes and more.

Watch this video to see how it works :

I installed the plugin and have a look around, its pretty basic at the moment with the home screen looking like this :

And here is the themes page, as you can see at the side is a  menu for filtering items by category or publisher :

The plugins screen is laid out the same :

Clicking on a product takes you to a details page which contains screen shots and the pricing and lets you purchase it once you are signed up.


I quite like the idea of this WP App Store but the implementation is a little rough around the edges at the moment – for example when you want to purchase, a popup box appears and expects you to enter your credit card details with no details of who you are supplying them to and no Paypal option. Some more information is also required, will WP App Store supply support or the vendor? How does that work?

I know this is only the very first release so I expect it will be improved and more information for the customer added as it evolves. Maybe some sort of discount would be good as well – I dont see a benefit of purchasing via this plugin over going to the original site.

What do you think? Will you be purchasing from WP App Store? Do you think in-dashboard marketplaces like this have a future ?


Oliver Dale is the founder of Kooc Media, a small internet company based in the UK. Kooc Media runs several high-profile websites including WPLift, ThemeFurnace and DesignersTalk.

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One Comment

  1. Anonymous

    Absolutely, I think a marketplace in my site’s dashboard is a great idea. We can already browse plugins and themes from the admin area, but the the official interface for themes and plugin pages is not very intuitive this paved way for a marketplace like wp app store. I feel that if WordPress fixed this problem and added a marketplace of their own then there will be little need for other in-dashboard third party marketplaces.  Like for example if I downloaded and installed wordpress and there is an official marketplace built in then I wouldn’t feel the need or urge to download and install another marketplace. However, to make it more effective people at automattic and wordpress would have to come up with ways to allow more options to plugin themes and plugin providers. 

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