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11 Best WordPress Newsletter Plugins to Improve Your Email Marketing in 2024

Last Updated on December 26th, 2023

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Do you want to use newsletters to engage and build an amazing relationship with your audience? The right WordPress newsletter plugins might help!

Email newsletters are a great way to keep customers informed about new content, sales, and product launches while also encouraging them to return to your site. As a result, conversions and sales increase. 

However, you’ll need the help of plugins and tools to make your newsletters a success. 

We’ve compiled a list of the best WordPress newsletter plugins to help you grow your email list and keep customers engaged.

Brevo (formerly SendinBlue)

Brevo is one of the best WordPress newsletter plugins in the market. It is not only a newsletter plugin for WordPress but also an all-in-one marketing platform that is used by more than 400,000 businesses worldwide.

The newsletter plugin comes with 40+ pre-defined templates and a drag-and-drop email editor to create signup forms and personalized emails for the latest product launches, promotions, blog posts, etc. Further, you can send personalized newsletters to the subscribers. Moreover, Brevo has a good sender reputation and high delivery rates, so you can rest assured that your emails will be delivered to your recipients.

The Brevo plugin tracks all email metrics, such as delivery, open, and click rates. 

Price

  • Free plan – 300 emails per month
  • Starter plan – $25 per month and 20k emails per month
  • Business plan – $65 per month and 20k emails per month with send-time optimization, and phone support.
  • Brevo Plus plan – Customized plan for large organizations.

Pros

  • Drag and drop builder with a wide range of functionality. 
  • Email designs that are responsive and look good on all devices. 
  • You can add an unlimited number of subscriber contacts. 
  • The Brevo team offers high-end support via email and live chat.

Cons

  • Even if you’re on the first premium tier, you’ll have to pay an extra fee to get rid of the branding. 
  • Brevo doesn’t have enough templates that you find in popular email service providers. It even doesn’t offer better segmentation and automation options.

Get Brevo

OptinMonster

OptinMonster WordPress newsletters plugin

OptinMonster is a premium newsletter plugin for WordPress that lets you create pop-ups, floating bars, and slide-ins for lead generation. It enables you to create personalized newsletter opt-in forms in order to expand your email list and convert more abandoned visitors into subscribers. 

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The plugin provides the most effective way to collect leads and grow your subscriber list exponentially. 

You can create high-converting campaigns in minutes with OptinMonster’s 50+ beautiful templates and 9 campaign types.

Pros

  • It’s not difficult to get up and running with your first campaign once you’ve figured out how to navigate around the platform. The campaign builder has a drag-and-drop interface.
  • With OptinMonster, you don’t need to be an artist to create a beautiful form. Simply begin with a template and make the necessary adjustments.
  • OptinMonster University training is included in all plans. It includes an entire library of plans, checklists, ebooks, guides, webinars, and other resources to assist you in rapidly growing your email list.

Cons

  • The mailing list software is not provided by OptinMonster. You will need to sign up for a separate service (like Constant Contact or MailChimp).

Price

  • Basic – $9
  • Plus – $19
  • Pro – $29 
  • Growth – $49

Get OptinMonster

Omnisend

Omnisend is a popular newsletter plugin that is trusted by more than 100,000 eCommerce stores across the world. 

It is not just a newsletter plugin but an all-in-one Email and SMS marketing solution. How? 

The plugin allows you to craft engaging SMS and email campaigns to reach out to the target audiences, send sequential emails, welcome your new customers, and keep your entire marketing strategy on the automation with the help of workflow. 

The plugin even allows you to monitor the email open rate, click rate, and total number of sales in a particular campaign. In short, the plugin is designed primarily to increase revenue and take your business to the next level.

Pros 

  • The plugin has a user-friendly and straightforward interface.
  • It provides more than 150+ pre-made email newsletter templates along with the drag-and-drop template builder to modify the email template as per your needs.  
  • The plugin allows you to integrate a wide range of eCommerce platforms, such as WooCommerce, Shopify, and more effectively.
  • The Omnisend support team provides top-notch customer support.
  • It even has a product picket tool that automatically modifies the product name, price, image, etc.

Cons

  • The email editor offered by the plugin is very basic.
  • Omnisend doesn’t allow integration with popular tools like Google Analytics and CRM software.

Price

  • The price of the WordPress newsletter plugin depends on the total number of people you are sending emails to. 
  • To help you understand the pricing, we will consider that you want to email around 500 to 1000 people and provide prices accordingly. The free version enables you to reach 250 contacts and send 500 emails monthly. The standard plan costs $20 monthly, allowing you to reach 1,000 contacts and send 12,000 emails every month. The pro plan costs $59 per month, will enable you to reach 2,500 contacts, and sends unlimited emails. 

Get Omnisend

Bloom

Bloom WordPress newsletters plugin

Bloom is an email opt-in plugin designed to assist you in growing your email list. Bloom works by embedding email opt-in forms on your website, each of which can be linked to your email marketing or newsletter software. 

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When someone uses the Bloom opt-in form, they are automatically added to your email list. Bloom integrates well with the best email marketing software in the market, allowing you to create a variety of opt-in forms that appear in various places on your website and in multiple formats (such as pop-ups, fly-ins, or normal inline forms).

Pros

  • The WordPress plugin comprises a built-in pop-up builder that lets you design the pop-up according to your needs.
  • You can design your opt-ins to appear after certain “triggers” take place, like after a certain length of time, or after someone comments.
  • Bloom easily integrates with lots of different email service providers. These include Constant Contact, MailPoet, and Brevo.

Cons

  • Bloom has a limited number of email newsletter templates, though each layout comes in several color variations. 
  • It offers limited integrations as compared to other WordPress Newsletter Plugins.
  • OptinMonster’s advanced Exit-Intent® technology is not available in Bloom. It also lacks the floating bar and fullscreen opt-ins found in OptinMonster.

Price

  • Yearly Access- $89
  • Lifetime – $249

Get Bloom

MailPoet

MailPoet WordPress newsletters plugin

Your website visitors can sign up as newsletter subscribers and build your mailing list with MailPoet, all without having to leave your WordPress admin. 

MailPoet can be very useful if you want to increase the number of email subscribers on your website. Without leaving the admin panel, you can easily grow them on your website. This WordPress newsletter plugin is simple to install and use on any WordPress website. It has a large number of templates from which to choose. As a result, you can easily create a lovely email subscription using them.

With this WordPress newsletter plugin, MailPoet also allows you to schedule your newsletters. You can send them the right way, schedule them, or have them notify you when a new blog post is published. All of this can be done automatically with a few mouse clicks. Additionally, this plugin can greatly assist you in managing your subscribers and subscriber list. 

This newsletter builder integrates seamlessly with WordPress, allowing any website owner to create stunning emails from scratch or with our responsive templates that look great on any device. 

Pros

  • MailPoet allows you to manage your subscriber list and newsletter emails directly from WordPress. This eliminates the need for any additional logins. 
  • For up to 1,000 subscribers, there is a free “Premium + Sending” plan, which is an excellent option if you’re on a tight budget. 
  • The plugin offers best-in-class design tools to create signup forms and emails.

Cons

  • MailPoet analytics is not as extensive as compared to other popular email marketing services.
  • The plugin has a limited scheduling functionality.
  • It doesn’t offer split testing and has a limited number of customization capabilities.

Price

  • Free. Paid plans start at only $10 per month.

MailPoet

Ninja Popups

Ninja Popups

Ninja Popups for WordPress combines professionally designed popups to convert visitors on your site into taking action; whether it’s subscribing to your newsletter, offering a discount or coupon for leaving customers, or locking content until they share, you’ll increase your subscriber count and social signal, which is exactly what Google and other search engines want. 

Ninja Popups for WordPress – integrates with all major email marketing platforms, including MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit, and others. By using API, you can get full compatibility between popup plugins and mailing systems. 

This powerful popup plugin tool generates high-quality leads, and increases email opt-ins.

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Pros

  • Ninja Popup comes with a number of ready-to-use templates. 
  • Customer support is user-friendly and resolves issues abruptly.
  • It offers an intuitive drag-and-drop builder to create attractive forms.
  • Provide various tools to optimize the popups and make them mobile-ready.

Cons

  • The plugin has limited options to create effective campaigns. It doesn’t provide floating bars and other campaign options to get a higher number of conversions.
  • It even offers a limited number of customization options.

Price

  • $24

Get Ninja Popups

The Newsletter Plugin

WordPress newsletter plugins

The Newsletter plugin for WordPress is best for creating, sending, and tracking emails to your subscribers. 

It’s ideal for personal blogs and small websites. If you’re sending emails through your web host, you’ll appreciate the ability to control the delivery speed.

The best part is that you can use the plugin directly from your WordPress dashboard. The catch is that most features you’ll need can only be found in premium add-ons and extensions.

Pros

  • The plugin looks for any spammy subscriptions. 
  • Subscribers and newsletters are unlimited. 
  • It offers a range of customizable themes and a simple drag-and-drop builder.
  • It is compatible with popular SMTP plugins, such as Post SMTP (aka Postman), Easy WP SMTP, WP Mail Bank, and more.

Cons

  • Spam protection isn’t as good as it could be with other options. You may receive some spam subscribers as a result of your signup form. 

Price

  • Free
  • Blogger version costs $69, and is available for 3 sites.
  • The agency version costs $269, and supports unlimited sites.

Get Newsletter

SendPress Newsletter

SendPress Newsletter

SendPress Newsletters is a feature-rich WordPress newsletter plugin that is simple to use. Create newsletter templates that reflect your personal style, and edit content in the same way that you would a WordPress post. Import post content from your website with ease, and schedule newsletters to go out at the appropriate time. With this newsletter plugin, you can start sending great emails and newsletters right from the WordPress site today.

Pros

  • It offers a range of email newsletter templates that can be customized using an easy-to-use theme styler.
  • Clicks, opens, and unsubscribes are tracked for each email. 
  • Unlimited Trackable Responsive Newsletters.

Cons

  • Because there isn’t a built-in sending service, you’ll need to use an SMTP plugin and a third-party service. You can also connect to some services via their APIs with the premium version. 
  • You’ll need to use the Classic WordPress TinyMCE editor to add content to your emails instead of a drag-and-drop editor. 
  • If you want to make your own email templates, you’ll need to know HTML. 
  • While you can schedule emails to send in advance, unlike MailPoet or Newsletter, you can’t create an automatic digest of your most recent posts.

Price

  • Personal – $39 per year without Pro Services
  • Standard – $99/year With Pro Services
  • Business – $199/year for 3 sites
  • Developer – $399 per for unlimited sites

SendPress Newsletter

IceGram

IceGram

Icegram’s developers use the tagline “grow subscribers, increase conversions, and engage visitors” to describe their product. Icegram is available for free on WordPress.org, but it’s just that: free. 

It’s adequate in a pinch and allows you to create welcome bars, opt-ins, and lead generation forms, but it lacks a drag-and-drop builder, and there are better free alternatives. 

On the other hand, the premium version offers 12 different CTA types, a plethora of trigger and targeting rules, and built-in analytics and split testing tool. 

Icegram definitely deserves a spot on this list if you’re willing to pay for it.

Pros

  • Contacts and newsletters are unlimited. 
  • Notifications and sequences can be automated. 
  • Don’t be concerned about email delivery. 
  • Increase the number of visitors, conversions, and sales.

Cons

  • The user interface is difficult to navigate and not very intelligent. Because it lacks a drag-and-drop builder, even a simple website popup form can be challenging to create. 
  •  This plugin only offers basic targeting, such as time-based targeting, so there aren’t many options to help you get more conversions. 
  • Built-in templates that are unappealing.

Price

  • Pro – $129 per year
  • Max – $229 per year

Get IceGram

Thrive Leads

Thrive leads

Thrive Leads is one of the most well-known newsletter plugins for WordPress that lets you build mailing lists quickly and effectively. 

The Thrive Leads plugin provides you with a highly intuitive drag-and-drop builder, using which you can create multiple types of opt-in-forms, such as 2-step opt-ins, scroll mats, floating ribbons, and more. It even lets you showcase opt-in forms as per the category page, product page, or any other page on your WordPress website.

Apart from opt-in forms, the plugin provides you with a bunch of templates for creating beautiful and engaging list-building forms and presenting them on your site.

It even provides you with an A/B testing engine that you can utilize to create different sign-in forms to check which form is performing and thus increase conversion rates.

Lastly, the WordPress newsletter plugin offers actionable reporting & insights for almost all types of metrics.

Pros 

  • There are numerous pre-made templates available. 
  • A large number of email marketing service integrations are available. 
  • Existing subscribers can use the SmartLinks feature to see different offers.

Cons

  • It can be a bit confusing to figure out the difference between “Lead Groups,” “ThriveBoxes” and “Lead Shortcodes.”
  • The reporting is very slow and buggy.

Price

  • $99 per year

Thrive Leads

Constant Contact

Constant Contact

Constant Contact is a powerful marketing automation and email marketing solution that helps businesses improve their ability to acquire, convert, and retain customers through email and social advertising. 

The software comes with a slew of drag-and-drop email templates, and multiple ways to import contacts. Using this plugin, you have access to intuitive event management tools, social media features, and a variety of resources to help your businesses succeed with marketing efforts,

You can target and send a series of personalized emails to contacts, resend to those who didn’t open emails the first time, and more with its marketing automation tools. You can analyze campaign success over time and see which contacts are engaged, thanks to detailed reporting. 

Constant Contact also has a mobile app that allows business marketers to create and send emails directly from their phones. It includes email tracking features, allowing users to monitor and track the performance of sent emails while on the move.

Pros

  • Customize email templates with a drag-and-drop editor. 
  • Contact lists can be uploaded, managed, and grown in various ways.
  • There are numerous learning resources available.

Cons

  • Each text or image block must be saved separately using the software.

Price

  • Lite – $12 per month for 1 user
  • Standard – $35 per month for 3 user
  • Premium $80 per month for unlimited users.

Get Constant Contact

What’s your favorite WordPress newsletter plugin?

You’ll need a few tools to run a successful newsletter marketing campaign and get results that will help you grow your business. Here are the most recommended plugins among the ones listed above:

  1. OptinMonster – is the only tool you’ll ever need for lead generation. 
  2. Constant Contact – For creating and sending high-delivery-rate newsletters.

Wrapping Up!

Here, we discussed about the best WordPress newsletter plugins available in the market. You can use these plugins to create and add various types of newsletter subscription forms and popups to your website.

For creating and sending newsletters, WordPress can be a great platform. You can get everything in one package, from subscription forms to mailing services, or pick and choose different plugins to create the perfect mix. The key is to understand what your site needs.

 If you still have any questions, drop your comment below!

A team of WordPress experts that love to test out new WordPress related software, WordPress plugins and WordPress themes.