Today sees the launch of a new plugin by our friends at ElegantThemes, named “Bloom” it is an email opt-in plugin designed to get you more subscribers for your mailing list. I have had the chance to look at a preview copy and have to say this looks like an extremely good plugin that should give some of the other optin plugins a run for their money.

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ElegantThemes have kindly offered 2 developer accounts to WPLift readers, a developer account at gives you access to all their themes and all the plugins for one year, you can enter at the bottom of this post.

Bloom Preview »

A Look at Bloom

As mentioned, Bloom is an opt-in plugin designed to get you more subscribers to your mailing list. It does this is a number of ways – you can use it to create popups, fly-ins forms, in-line forms, forms below your content, widget signup forms and optins which require a signup to unlock content. All of these methods have been proven to greatly increase signups – we use a popup optin here on WPLift and the results were amazing once we started using it, our newsletter grew much faster since using it.

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Here is a video preview of the plugin :

Triggering Popups

The plugin has a range of ways for the optin popup to be triggered so you can run tests to see which method performs better:

  • Timed Delay – Choose a timed delay for your pop-ups and fly-ins so that they trigger after your readers have been on a page for a specific duration of time.
  • Bottom of Post – Let Bloom auto detect when your readers reach the bottom of a post or page and give your readers a friendly reminder to opt-in.
  • After Scrolling – Use this trigger to display your opt-in forms only after the a visitor scrolls a defined percentage of the way down your page.
  • After Commenting – Displaying opt-in forms to readers after commenting on a post or page is a sure way to target visitors who are clearly engaged with your content.
  • After Purchasing – Offer updates on future products and promotions by triggering an opt-in form for purchasing visitors right after the checkout process.
  • After Inactivity – If a user is inactive on your page for too long, Bloom can be triggered to re-catch your visitor’s attention with a pop-up or fly-in.

Integrations

Ths plugin is integrated with 12 popular mailing list services :

  • Aweber
  • Mailchimp
  • Campaign Monitor
  • Constant Contact
  • Mad Mini
  • Infusion Soft
  • iContact
  • Get Response
  • Mail Poet
  • Feed Blitz
  • SendinBlue
  • Ontraport

Customization

Bloom includes over 100 prebuilt templates which you can then further customize to fit your branding, you can change the colors, orientation, border styles and so on.

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The Dashboard

The dashboard is beautifully designed and contains many powerful features – you can view your stats here, setup different types of optins, target specific posts, categories, carry out A/B testing and import or export your settings for other sites.

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Enter Here

You can enter by following our Twitter accounts, Tweeting a message, liking our facebook pages or leaving a blog comment below. Competition runs for 7 days, ends 25th March.

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Author:

Oliver Dale is the founder of Kooc Media, An Internet Company based in Manchester, UK. I founded WPLift and ThemeFurnace, find out more on my Personal Blog. Thanks!

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12 Comments

  1. Sounds like a great Plugin. The right one for my Blog i think. :-) Maybe we could write a Review in german for our Email Marketing Readers?

  2. Karstein

    Must say ElegantThemes has really caught my attention lately. Making what seems a lot of great stuff (read plugins/themes)

  3. It’s rare to see a plugin which mentions Mad Mimi compatibility. As a former Aweber and MailChimp user, I’ve been really happy with Mad Mimi. They’re incredibly responsive to emails, and the price is significantly cheaper than MailChimp and Aweber as your list gets into the 10k-20k+ range.

  4. All those triggering options really got my attention. I need something exactly like that.

  5. Jeune

    I really like this one

  6. Gerandi M

    If i win then it would br much easy to build my first website using wordpress .

  7. Paw

    I just checked Bloom this morning. What a nice and smooth opt-in plugin! Thanks for the post Oli.

  8. Thanks Oli, ElegantThemes has always been creating a great and useful plugins, Bloom isn’t an exception.

  9. Jeff M

    Looks like a great plugin.

  10. Great! plugin Bloom by Elegant Themes have seen the demo and it’s full with features. Hope I can win.

    Thanks!

  11. Hmnnn,

    No exit intent is a BiG minus for me.

    Lori x

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