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WordPress is an amazing product and a whole eco system has sprung up around this open source CMS – there are so many people and companies earning a living by working it that I thought it would be good to have a think about all the different ways you can use it to make money. My own company Kooc Media makes most of its revenue from WordPress products – whether thats selling components for WordPress or running websites that runs on WordPress itself.

1. Sell Themes

Selling WordPress themes is probably the method that most people think about when you think of WordPress commercially. There are literally hundreds of different theme companies and theme marketplaces which sell thousands of different themes. The commercial theme market is thriving and shows no sign up letting up so if you have good design and coding skills and want to start generating extra semi-passive income then selling themes is a great place to start.

2. Sell Plugins

Unfortunately on sites like CodeCanyon, commercial plugins seem really under priced but companies like Gravity Forms and my own plugins WP AdCenter & WPTurbo have proved that there is a strong market for premium quality plugins with a support package in place. I see this as a growth area for WordPress commercially so its ideal if you are a good coder who may not have the design skills to release themes but can put together a good plugin.

3. Custom Design Work

If you work as a web designer, WordPress is the ideal platform to offer as a CMS for your clients, its one of the most easy for them to use and maintain their own website adding content when they like. The range of free plugins available will cover functionality that is required for most business sites.

4. PSD to WordPress

I covered this the other day but there is now a huge market for companies that will take existing designs and code them up into HTML / CSS and then to WordPress. You could offer solely this service or build it into a larger package of services that you can offer like Tung Do at DevPress does.

5. Consulting

Advising companies on how best to use WordPress could prove to be quite lucrative as more & more companies thesedays are looking to switch over to open source software.

6. Training

You could offer on-site training for individuals and companies, such as PootlePress does or you could offer online training in the form of videos or manuals. A company that does well with this is WordPress 101 which offers a full range of training videos.

7. Software as a Service (SAAS)

SAAS is something that we are starting to see more in the WordPress community, I covered it in detail in this post. Noel Tock recently converted his company ThemeForce, from selling themes to providing a service for restaurants built on WordPress, he shares his thoughts on the subject here. If you take the time to build a great infrastructure on top of WordPress its possible to build a very stable business where the revenue stream is more predictable than selling one-off items.

8. Content Websites

Building a blog around a certain topic and monetising with advertsing, affiliate programs and so on is probably how the most people use WordPress to make money. It can be very hard to get a sucessfull blog up and running, it requires dedication and lots of patience but the rewards can be great. Some of the biggest sales of websites have been blog-based businesses: Techcrunch ($25 million – $40 million), Huffingon Post ($315 million).

9. Membership Websites

There are loads of membership plugins for WordPress, so getting a membership site up and running is quite easy. Adding a membership section to existing sites is something that is becoming more common these days, make sure you provide good value and you will build up subscribers, increasing your revenue each month. Some things that you could offer as a membership site are teaching/training for any niche, tools and software such as the design sites which offer photoshop brushes & icons etc. A special tool such as for SEO could also be sold on a monthly basis as a membership site.


So those are the most common methods for making money with WordPress – what do you think? Do you make an income with WordPress?  What methods have I left out ?

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Oliver Dale is the founder of Kooc Media, a small internet company based in the UK. Kooc Media runs several high-profile websites including WPLift, ThemeFurnace and DesignersTalk.

Leave Yours +


  1. I make money with wordpress by migrating sites (especially Drupal ones) to WordPress. Check http://migratetowp.com

  2. Thanks for this interesting post ;)

  3. Thanks for the mention, Oli, and for the great article.

    I’m currently referring out WordPress design jobs at a rate of 2-3 a day, and all of the designers to whom I refer projects are booked months in advance. With that in mind, I’d say that the best way to make money with WordPress is doing quality custom design work and/or development. Those skills are definitely in demand!

  4. Thank you for the Information ! But Designing a wordpress and join with the Coder(friend) and earning will it work ? 

    i am so good at coding ! :( right now ! and love to lean it ! 

    Any suggestion ! 

  5. * TYPO* 

    ” Not so Good at coding ! ” 

  6. Nice article. i appreciate this share.

  7. Jamiemarsland

    Thanks for he mention :) As well as onsite and group training we have just launched an online academy, that features a growing library of training videos and a members only support forum….and more to follow Including..live webinars….masterclasses and other goodies :)


  8. I want to try a combination of 1 and 9 … creating a theme with a yearly membership subscription for yearly updates …

  9. anna

    Make Free youtube money http://youtu.be/bT473uU3n6U

  10. I have seen most people are selling Themes on wordpress. Since most bloggers wants premium themes for their blog, You can certainly make good money by selling themes. If you are a developer then it’s much more easier to make money. Thanks for giving this list of earning ideas.  

  11. Hi you have powerful article and the word its effect me that I want to make money with wordpress.
    Keep the good work.Thanks Hawarihttp://bit.ly/uUJI5Q

  12. I know how to do custom design work seeing the demand is making me wonder how I actually get that out there. I see some are considered “premium” on wordpress how do I get my work to be there?

  13. You can use wp affiliate plugins like this: WP Auto Affiliate Links

  14. Hello, if you need wordpress developer at low price you can write to me in skype: djmanass


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  19. This article was literally exactly what I needed to read. I’ve been “consulting” I guess with a few people about effective content on their websites, helping others customize their WP themes and I didn’t know if this was a serious business opportunity.

    Here in Hobart, Tasmania there is limited innovation online so I am definitely one of the first and excited about helping small businesses.

    Thanks again for writing something so many people needed to read.

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